Our guide

Why is OnPage SEO so important, and which areas should you focus on and optimize to improve search rankings for underperforming content? The SEO landscape is constantly changing, and this also applies to on-page SEO. Therefore, we no longer have to consider only the title and meta description to optimize our pages for the most…

If you have noticed changes to your keyword rankings in the last few weeks, this could be because Google has carried out another core update. Google regularly updates its ranking algorithm throughout the year to provide users with a better search experience and more relevant search results. However, this can be a frustrating experience for…

If you are still looking for a strategy, you are not alone. The uncertainty of the ongoing pandemic-related business disruptions and changes in consumer behavior are keeping marketers and SEO professionals on their toes. In this article, we show you six tips from our experts on what will be important for SEO in 2022 and…

Here are some effective conversion rate optimization strategies that will improve the user experience and increase your profits at the same time. By definition, Conversion Rate Optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action can be anything from scrolling through the entire…

Today's consumers are very adept at gathering detailed information before buying a product. Think about it: How often do you google a product or brand to look for reviews and comparisons before you decide to buy it? Google search results can make or break a purchase. It is therefore important for all companies, large and…

Brands are constantly exploring new ways to reach their customer base in new and inspiring ways. Some are developing complex email marketing strategies, while others are diving headfirst into content creation using platforms like YouTube, TikTok and Instagram. Others are realizing how much search engine optimization (SEO) can help them rise in the rankings and…

What has changed for hotel brands and how can you use this information for your SEO strategy in 2022? The travel and tourism industry has been extremely competitive in recent years. Hotels and chains are competing with online travel agencies and booking sites in increasingly comprehensive search results. The industry has now also been severely…

Everyone would like to set up their own website. This not only saves costs, but also brings other attractive benefits. Independence without compromise, the ability to make adjustments at any time and much more. But the thought of setting up your own website can seem just as overwhelming. You may even have the feeling that…

The events of 2020 have changed both the way local businesses operate and Google's search results. We have now reached the end of 2021 and do not yet know exactly what the future holds. What is certain, however, is that while these changes were intended to simplify search for consumers, many businesses were caught unprepared…

Ranking for keywords is not nearly as straightforward and simple. So should the target keywords disappear completely from your campaign? Few marketing strategies have evolved as much as search engine optimization (SEO). They've been around for about as long as search engines, but the modern approach is fundamentally different from what people were doing in…

The year is drawing to a close again and a lot has happened in the field of SEO. To mark the end of the year, we would like to take you into 2022. Are you planning your corporate SEO strategy for 2022? There are five trends that will prove particularly successful in 2022. SEOs ears…

Managing and optimizing global websites presents unique challenges for international SEO. Be it an online store that has expanded its distribution to various countries or simply the desire to have your own website available in more languages in order to reach a larger target group. This is a good measure in itself, but it can…