Backlink analysis – Own link profile
In order to gain insights from your own link profile, it makes sense to check this link profile with a professional analysis. To start this analysis, you should have collected all the backlinks of your own website in advance. It is also advantageous to have a link research tool or Sistrix account. You can also create an Excel table of the backlinks, which contains the most important points.
What is the benefit of a link profile analysis?
It is possible to compare your own link profile with that of the competition and thus improve or adapt it if necessary. It makes it easier to search for special features in your own link profile and receive an algorithmic penalty. Despite good content, the reason for the low ranking is constantly being searched for.
You should consider the following for your own backlinks:
How do I read the key figures of my backlinks?
To determine key figures such as the number of backlinks or the number of domains, it is advisable to use a Sistrix account that can read out the key figures. The number of domains is particularly important. The more, the better, but what is better? 1000 links from 2 domains or 100 links from 50 domains?
Which anchor texts contain the most frequently linking websites? Are these anchor texts what I want for my website?
What is the ratio of no-follow to do-follow backlinks?
Even if this ratio is rather uninteresting for Google and SEO, you should not lose sight of it completely. As soon as the case of a no-follow link ratio of over 50% occurs, you should think about what the cause is and how the problem can be solved.
What kind of pages link to your own website?
If the websites include many blogs, news portals, companies or forums, it should be checked why this is the case and whether these websites are promoting my own website.
Do the links lead mainly to the homepage or to subpages?
For a company profile, it is fine to link to the homepage. However, if it is an online store, many sub-page links are an advantage.
What properties should the linking pages have?
It is important to check which countries the pages come from, which metrics they have, whether redirects are included and whether there are a particularly large number of sitewide links. It is also important to know whether these pages are frequently visited or were only created for the purpose of search engines. TrustRank, DomainPop and the visibility index must also be checked.