What is Bing?
Microsoft Bing, available since 2012, is a search engine from the technology giant Microsoft. Despite its smaller reach compared to Google, Bing enjoys a global user base. Bing’s partnerships with Yahoo, Ecosia, Facebook, Google+, LinkedIn and Baidu, as well as its focus on artificial intelligence since 2017, have shaped its development.
Microsoft Bing at a glance
The Bing features cover a wide range: Web, image, video and news search, shopping offers, as well as its own map service. Cortana, Microsoft’s voice service, uses Bing for search results. The renaming to “Microsoft Bing” took place in 2020.
In Germany, Google dominates with 86.03% desktop searches compared to 9.72% for Bing. On smartphones, the share for Bing is 0.62%. In the USA, Bing has a higher market share on the desktop with 12.22%.
SEO for Bing: opportunities and factors
Optimizing for Bing offers opportunities such as lower competition, cost-effective optimization and minor differences to Google SEO. Specific ranking factors at Bing include credibility, relevance, regionality, loading time, ease of interaction and topicality.
Conclusion on Bing
Website operators generally don’t have to change much to include Bing in their SEO strategy. Bing offers an additional platform for optimization and can generate qualitative traffic through specific measures.