Cross linking
Cross-linking is also referred to as cross-linking or setting backlinks. These terms refer to the mutual linking of different websites. Cross-linking is a very important part of off-page optimization, especially in SEO. The link popularity as well as the PageRank of a website can be increased by high-quality cross-linking.
The chance of a higher ranking can be canceled out again as soon as you talk about reciprocal linking. This means as soon as page A links to page B and vice versa. As soon as the cross-linking of a website is used too intensively, Google rates this as spam and the website receives a PageRank of zero. Cross-linking works according to the “less is more” method.
This means that quality should never be lost sight of. When building links, care must be taken to ensure that this is done very professionally and that the website is thus promoted.
Further definitions of cross linkings
Cross linkings are cross links between the different websites of a domain. Cross-linking is simply part of the linking structure of a website and is used for extensive document collections and reference works.
If cross-linking takes place from one website to another and back to the original site (mutual linking of the websites), this is called a closed loop and is rated negatively by the search engines. Cross-links are used to take visitors from one website to another website. They correspond to cross-references in print encyclopedias and are used in search engine optimization to improve rankings. The aim of cross-linking is therefore to increase the quality of your own website in terms of link popularity; you can generate a higher number of backlinks. This in turn ensures a higher PageRank on Google.
Please be careful when using it, do not include too many cross-links within a website, this can lead to a so-called link farm being created and this in turn is rated negatively by Google and in the worst case even labeled as spam.
Overview of technical terms:
Cross linking = cross links
Closes Loop = reciprocal linking of websites
Link farm = too many cross links
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