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    Domain Authority

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    Domain Authority

    Domain Authority

    The terms “authority”, “authority” or “link authority” can have different meanings in the SEO industry. In general, this means a mixture of different aspects that make the website special compared to other websites.

    The authority of a website is not a firmly defined category. Over time, the term “domain authority” has developed in the SEO industry. Roughly speaking, the term describes a website that is a reference for a specific topic.

    A link can have just as much authority as individual subpages or a document. This is referred to as “page authority” or “link authority”. In an Open Site Explorer, MOZ provides a metric for its domain authority.

    The following on-page factors influence the authority of a website:

    • Headings with important keywords
    • Internal links as well as page architecture
    • Keywords in the titles of the URLs
    • Alt texts
    • Amount of keywords and amount of URLs

    Off-page factors that can influence the authority of a website:

    • Frequent mentions in question-and-answer portals, forums or social media
    • Links that come from high-quality and trustworthy websites
    • Many domain links
    • Links have developed organically over time
    • If texts on the website originate from a well-known author
    • Good social signals
    • Outbound links that refer to high-quality websites and offer the user further, useful information

    Normally, an authority is a naturally grown website that has become increasingly well-known over time. The chance of it becoming an authority is related to the “age” of the domain. The older, the better! However, it can still happen that a new and young website can also quickly become an authority.

    Domain Authority

    The authority of a website is not a firmly defined category. Over time, the term “domain authority” has developed in the SEO industry. Roughly speaking, the term describes a website that is a reference for a specific topic.

    The terms “authority”, “authority” or “link authority” can have different meanings in the SEO industry. In general, this means a mixture of different aspects that make the website special compared to other websites.

    A link can have just as much authority as individual subpages or a document. This is referred to as “page authority” or “link authority”. In an Open Site Explorer, MOZ provides a metric for its domain authority.

    The following on-page factors influence the authority of a website:

    • Headings with important keywords
    • Internal links as well as page architecture
    • Keywords in the titles of the URLs
    • Alt texts
    • Amount of keywords and amount of URLs

    Off-page factors that can influence the authority of a website:

    • Frequent mentions in question-and-answer portals, forums or social media
    • Links that come from high-quality and trustworthy websites
    • Many domain links
    • Links have developed organically over time
    • If texts on the website originate from a well-known author
    • Good social signals
    • Outbound links that refer to high-quality websites and offer the user further, useful information

    Normally, an authority is a naturally grown website that has become increasingly well-known over time. The chance of it becoming an authority is related to the “age” of the domain. The older, the better! However, it can still happen that a new and young website can also quickly become an authority.

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