Domain Authority
The terms “authority”, “authority” or “link authority” can have different meanings in the SEO industry. In general, this means a mixture of different aspects that make the website special compared to other websites.
The authority of a website is not a firmly defined category. Over time, the term “domain authority” has developed in the SEO industry. Roughly speaking, the term describes a website that is a reference for a specific topic.
A link can have just as much authority as individual subpages or a document. This is referred to as “page authority” or “link authority”. In an Open Site Explorer, MOZ provides a metric for its domain authority.
The following on-page factors influence the authority of a website:
- Headings with important keywords
- Internal links as well as page architecture
- Keywords in the titles of the URLs
- Alt texts
- Amount of keywords and amount of URLs
Off-page factors that can influence the authority of a website:
- Frequent mentions in question-and-answer portals, forums or social media
- Links that come from high-quality and trustworthy websites
- Many domain links
- Links have developed organically over time
- If texts on the website originate from a well-known author
- Good social signals
- Outbound links that refer to high-quality websites and offer the user further, useful information
Normally, an authority is a naturally grown website that has become increasingly well-known over time. The chance of it becoming an authority is related to the “age” of the domain. The older, the better! However, it can still happen that a new and young website can also quickly become an authority.
Domain Authority
The authority of a website is not a firmly defined category. Over time, the term “domain authority” has developed in the SEO industry. Roughly speaking, the term describes a website that is a reference for a specific topic.
The terms “authority”, “authority” or “link authority” can have different meanings in the SEO industry. In general, this means a mixture of different aspects that make the website special compared to other websites.
A link can have just as much authority as individual subpages or a document. This is referred to as “page authority” or “link authority”. In an Open Site Explorer, MOZ provides a metric for its domain authority.
The following on-page factors influence the authority of a website:
- Headings with important keywords
- Internal links as well as page architecture
- Keywords in the titles of the URLs
- Alt texts
- Amount of keywords and amount of URLs
Off-page factors that can influence the authority of a website:
- Frequent mentions in question-and-answer portals, forums or social media
- Links that come from high-quality and trustworthy websites
- Many domain links
- Links have developed organically over time
- If texts on the website originate from a well-known author
- Good social signals
- Outbound links that refer to high-quality websites and offer the user further, useful information
Normally, an authority is a naturally grown website that has become increasingly well-known over time. The chance of it becoming an authority is related to the “age” of the domain. The older, the better! However, it can still happen that a new and young website can also quickly become an authority.