Find the perfect SEO agency
Search engine optimization is a very extensive field, which is why it makes sense to leave this area to an SEO expert or SEO agency. Once this has been decided, you are faced with the important step of finding the ideal agency for you. However, once you are aware of your own SEO goals and have built up an understanding of your specific needs, this can be done with more certainty and much more easily. In this article, we would like to explain in detail how you can recognize what SEO measures are essential for your company and which agency you need to look for.
Why an SEO agency?
The question often arises as to why a search engine optimization service should be used instead of trying to optimize for search engines yourself. There is a very simple answer to this: SEO is an extremely complex craft. A high ranking is easier said than done and it definitely takes more than just finding the ideal keywords to be relevant for search engines like Google.
Best results
The main goal of successful SEO optimization is to be among the top rankings in the organic search results. An SEO agency knows exactly what is important and what needs to be done to be relevant for the search engine. The best results for sustainable and long-term success are achieved through indispensable tools, extensive analyses and intensive implementation of the measures. This not only means more traffic for your own website. Increased visibility is one thing, but there are also sensibly chosen keywords (search terms) with which your page can be used against the Competition will exist and rank; your content will be tailored to SEO standards (this includes text, images, videos, etc.); your website will be optimized with reasonable HTML and CSS function in such a way that they are highly relevant for the search engine as well as for the user (keyword UX (User Experience)); in the same way, outside the pages Backlinks generated and much more. Not only will you rank high in the search results, but your website will also be improved from the ground up.
Time & resource savings
As you can see, just a few of the activities mentioned already involve a lot of effort. On the one hand, it is important to find the best tools for measures such as search engine optimization, and on the other hand, a technical understanding of the implementation must be acquired. This means that dealing with many programs, your own target group and the competition is extremely time-consuming. Instead, you can hire an SEO agency that acts according to your needs and can implement all necessary measures promptly. Meanwhile, you can invest your time and resources in other goals for yourself and your company while search engine optimization runs in parallel.
Affordable
Compared to SEA (search engine advertising) or Google Ads, SEO clearly wins when it comes to the cost factor. If you would like to see a detailed comparison of both variants, we recommend this article. But search engine optimization is also one of the most cost-effective forms of marketing compared to other marketing measures. In addition, this is a long-term optimization that does not lose its immediate effectiveness once it is stopped. Those who rely on a competent agency will also benefit from a high ROI, as SEO generates very strong sales. In addition to the marketing aspect, search engine optimization can also be seen as an investment.
Competent advice
Another advantage is that you are not left in the dark with your questions. A competent SEO agency will explain to you exactly what needs to be done, how it needs to be done and why. When you present your website, you will receive detailed feedback in the first step. If you are confronted with special requirements, you can also bring these to the attention of your agency. With a comprehensive consultation, it is a must that the optimization meets your expectations and that good SEO is compatible with your wishes.
Recognizing a perfect SEO agency
It can be overwhelming to recognize the right SEO agency in a pool of agencies. We would therefore like to explain to you exactly what the factors and key aspects are that will help you – depending on your personal requirements – to make the right decision. Because not every SEO agency may be tailored to your needs and SEO services can be very different. That’s why it’s important to recognize the right SEO agency. These are our tips:
What does the agency specialize in?
As already mentioned, not all SEO services are the same – every agency is unique. It may be possible that some agencies have focused on a specific industry, while others offer an all-round service. Some agencies may focus primarily on technical SEO, while others offer web design or SEO copywriting, among other services.
It depends very much on what you want. If you want to have your website optimized from the ground up, you are definitely well positioned with an all-rounder agency. You invest once and don’t have to choose two different SEO agencies or hire a web designer in addition to search engine optimization. If you are perhaps unsure whether you are writing your texts well, you should look out for an agency with a corresponding service included.
If you have given this a lot of thought, you will save yourself the trouble of hiring many different companies and will only need to invest in a service that offers the right overall package for your company.
What references are offered?
A competent SEO agency can provide you with appropriate references. This not only allows you to track success, but also to gain a rough first impression of the working method and implementation. Perhaps you find the web design or the texts particularly appealing and there are already initial similarities that speak in favor of the agency.
In the same way, you can check whether the SEO agency has any certificates or other success features and also use Google to check whether the agency delivers what it promises in terms of search engine optimization. For example, is the corresponding reference high in the organic search rankings, how is the content implemented, etc.?
What do customers say about it?
The opinion of customers is also a good indicator to find out more about the SEO agency. Take a look at the reviews to see how the agency has affected customers. Important factors such as price/performance, offer and the service itself should be coherent. It is a sensible step to inquire and check what experiences other clients have had before you. If the SEO agency meets your wishes and criteria, the references are consistent and the customers have also reported good results, you are well on the way to finding the right agency.
What is the price range?
Don’t make the mistake of thinking that the cheaper the better. Instead, take the time to thoroughly check the various offers and compare the price with the service offered. Often there are – understandably – less fixed prices and more flexible offers, as SEO has to apply very individual measures to individual situations. Instead, so-called basic packages are quite common, which differ only in their scope. Some companies may want more in-depth analysis of their keywords or longer-term measures. Others may want to take advantage of copywriting services, which can also vary in price depending on the scope and effort involved. Compare the agencies with each other, but also take note of which agencies have a lot of expertise, certificates and successes that are well represented in the price/performance. You may prefer to invest in significantly higher quality, even if it is a little more expensive.
Remember, SEO is a long-term measure that pays off in high ROI, the more qualitatively the search engine optimization has been implemented.
Arrange a personal meeting with the SEO agency
Our last and probably most important tip is to get to know the SEO agency personally. Be it via Skype or Zoom calls or in the agency itself, depending on the circumstances. Even if a lot can be seen via the Internet and the respective website, it cannot replace real-time exchange. Everyone feels safer when they know the face behind the person doing the work. It is quite possible that conflicts of interest will emerge during the discussion or, in the best case, you will feel completely understood and well advised. As good as an SEO agency or the respective SEO expert behind it may be, the level of sympathy and balanced communication are just as important for successful search engine optimization.
Here you can also ask initial questions and receive extensive advice. This will also show whether the interests of both parties are compatible and, in the best case scenario, you will have found a competent SEO agency that you can trust and with which you can feel confident that you have invested in.
Good luck with your search
We hope that this article has made the search process easier for you and has highlighted many important factors that you can now consider and monitor closely. There is nothing better than having found the ideal SEO agency in your search and having invested in them with a clear conscience. In the future, you can benefit from high visibility, relevance, corresponding traffic and sales in the long term and sustainably!
