Definition Gateway
Translated, gateway means “access” or “transition”. The term is often used to describe the transfer of data between a PC and the Internet. This data transfer takes place via a computer. Gateway is also described as a “gate” in relation to websites. Depending on the content of the website, you can access the actual main page via the gate, which in this case is a page.
Such gateway pages are also known as doorway pages or satellite pages. They serve as a promotional tool. In order to address as targeted a user group as possible, the structure of the site is adapted to the requirements of search engines. After publishing, the pages are entered into indices and search engines. Such search engine optimized pages may only be used to a limited extent.
Even if a website contains little or no search engine-relevant data, the aim is to generate visitors with what the site has to offer. The use of gateway pages is often an advantage, as many agencies also work very image-oriented in the web sector.
Nevertheless, gateway pages should not be underestimated, as an excessive entry in search engines can lead to the registered URLs being blocked.