Here are some effective conversion rate optimization strategies that will improve the user experience and increase your profits at the same time.
By definition, Conversion Rate Optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. This action can be anything from scrolling through the entire page, filling out a form, adding a product to a wish list or purchasing a product directly. In essence, however, it is about a meaningful action that the marketer wants the user to take.
Why do SEO and CRO complement each other so well?
There are three things you should know about your users in order to achieve the best user experience.
First step: Find out what you expect and need from a website.
Second step: Focus on fulfilling these needs so that they not only convert, but also return to you as customers or potential customers.
Third step: Make sure everyone knows.
While SEO increases traffic to your website, CRO helps to make the results meaningful. For example, while SEO can help you rank for the keyword “buy black jeans”, good CRO tactics will help you increase your sales rate and reduce your abandoned carts or bounce rates.
You can’t have a strategy where the sole purpose of your SEO is to rank well, regardless of the searcher’s intent for the query. Therefore, it is important that the right keywords rank for the right type of websites. In essence, it is about answering users’ search queries and satisfying visitors.
Below are some tips that will make your SEO and CRO efforts even more successful if you apply them together.
1. increase the loading time of the page
According to Google, the bounce rate of a website drops by 32% if it loads in 1 to 3 seconds. Your website is like a car – if it doesn’t start immediately, visitors will abandon you and find something faster.
Many factors influence how consumers perceive your brand. One of these is the lateral speed. If your site is too slow or clunky, you can make an unprofessional impression that will put off potential customers.
2. use neurodesign to improve the user experience
Neurodesign harnesses the power of psychology and neuroscience to create visually captivating digital products. This involves examining people’s reactions in different situations, such as when they land on a website, and identifying the type of triggers that are more likely to persuade them to buy a product.
For your business to flourish, you need more than just new visitors to your website. They need users who are willing to engage with what they think is best. So a clever design can help you retain visitors and get them to take action.
3. use dynamic content for more organic reach
With dynamic content, you can personalize the customer experience and maximize sales by intelligently adapting the website to the user’s needs. This is possible because dynamic content reacts on the basis of signals such as in-session behavior, user data (e.g. location) and other similar characteristics. This means that every time a customer visits a page with such intelligent elements, the website can provide relevant information about products that are tailored to them.
In this way, you can recognize the search intent every time a visitor comes to your website. From geo-specific recommendations to dynamic product listings, display content that will keep your website in your visitors’ minds.
4. use videos and visual elements to increase visit duration
Pages that contain a video are visited for an average of almost 8 minutes, while pages without a video are only viewed for around 3 minutes.
How Google determines search engine rankings is a mystery, but there are hints that they may use dwell time as part of their equation. Dwell time is a measure of how long it takes for someone to return to the SERP after clicking on a link, and Google seems interested in tracking and utilizing this data.
The bounce rate and the average time spent per user visit are the most important key figures that can provide information about the time spent on a website.
5. create high-quality content together with long-tail keywords
Around 95.88% of search queries on Google have a search query with four or more words. The people who make these types of search queries usually have a higher purchase intent, which makes them perfect for targeting with high-quality content.
Long-tail keywords can often be used to predict when someone is about to convert. This knowledge alone gives you an advantage over your competitors.
6. consistently optimize your websites and blogs
The right content can make the difference between a visitor staying on your website and taking the necessary action, or just browsing. With your words, you can verbally captivate these visitors and keep their attention, which means more visitors convert into leads.
You can therefore always draw on user feedback, monitor your websites and improve them or realign them to the needs of users. This is an SEO tactic that will definitely impact your CRO.
7. add strong and relevant CTAs
A call to action is an essential part of any website, and its absence could mean you lose connection with your customers. There may be design guidelines that need to be followed so that you as a company and your customers can recognize each other. Eye-catching and well-formulated CTAs help to optimize the CRO and at the same time attract more visitors to the featured products.
Overall, SEO and CRO go hand in hand. In a way, they are simply inseparable. The idea of bringing more visitors to your website and then filtering relevant visitors to take an action on your website is the funnel that has a direct impact on your ROI. The more targeted you can be in this funnel right from the start, the higher your profits will be. And that is what matters to marketers.