What are the best keyword tools for researching
Basically, you need keyword research to create a successful website. This should be part of every online marketing strategy. Thorough research involves precise consultation with your customers in order to decide on specific keywords. Once you have decided on suitable keywords, you need to analyze them with an appropriate keyword tool.
The best-known keyword tool is certainly the Google Keyword Planner, but there are also other interesting tools to help you analyze your keywords. We will now introduce you to some tools that can make your work easier.
The Google Keyword Planner
As a Google AdWords advertiser, you can use this keyword tool free of charge. Basically, however, our opinion is that this tool can only be used for analysis to a limited extent. In most cases, the tool does not show you exact data, such as search volume or alternative words. It seems that Google still has some way to go if this keyword tool is to be used professionally.
Here you will find the link to the Keyword Planner: https://adwords.google.de/keywordplanner
The next tool would be Google Suggest
Google Suggest offers you a convenient function that you can then use as a keyword tool. As soon as you have entered a search term, Google Suggest will offer you a keyword combination. We also call such a keyword combination a long-tail keyword.
In most cases, other keyword tools also use this function for analysis. However, this direct search is still the fastest and is therefore a powerful keyword tool to use.
Let’s move on to Google Trends, always up-to-date and accurate
With Google Trends you can analyze how certain search queries develop. This includes almost all subject areas. It also shows you seasonal fluctuations. For example, if you enter Christmas trees, you will see that this search term is highest in December. A powerful tool for monitoring the latest trends.
Here is the link: https://trends.google.de/trends/
The keyword tool Keywordtool.io
The free version of the keyword tool, which is actually subject to a charge, is also easy to use. The tool in turn uses the data from Google Suggest and expands it with important data such as the choice of search engines like Amazon or Ebay. In the paid version, you can also read out the search volume and the CPC price. The competitor strength is also displayed. A particularly useful function is that all data can be easily and simply imported into Excel.
Then we have AnswerThePublic
The creative SEO keyword tool for interesting posts. What exactly are your potential customers looking for? The tool helps you to understand your customers’ search queries and problems. If you enter a search term, all conceivable combinations will be displayed. The tool also gives you the option of searching in various languages. By getting a visualization of the user intention for your keyword, you can answer all relevant user questions in your future posts. This gives you significant added value for your visitors.
Visit the page: https://answerthepublic.com/
The keyword finder
One of the most popular tools for SEO agencies is clearly the keyword finder. When you enter the keyword, all relevant search terms for the keyword are displayed. It also shows you the search volume and the CPC value. The difficulty of a keyword is also displayed. Unfortunately, the tool can only be used for a fee and starts at around 30 euros per month.
Alternatives are the two manufacturers Sistrix and Xovi. Due to the importance of the keyword tools, there will be a separate report on these two. You can find information on this in our lexicon
