What are page impressions?
Page view is a term for page impressions and refers to the number of times a web page is viewed. Page impressions are therefore a key figure for the activity of users on this page. A high page impression of a website serves as proof of the relevance and attractiveness of the content. Comparisons with the unique visitors of a website provide further and better quality information than page impressions. Page impressions alone do not allow any truly quantitative statements to be made.
How do you recognize page views?
The moment a browser calls up a website, a document is created by the server and is then evaluated by the server as a page impression. You should keep an eye on the origin in the web analysis tool when evaluating the page impression, as these page impressions can be triggered by robots/crawlers, for example, or by a real user.
What is the difference between a visit and a visitor?
The difference between a page impression is the visit to the website and the visitor himself. For example, if a visitor visits the same website again within a short period of time, only one visit is counted as a page impression rather than two visits. The “Unique Visitor” of the individual visitor is also counted as one visitor, but if this visitor visits the page again, even after a short period of time, the visits are also counted as two visits. However, this visitor is at least recognized as a returning visitor.
What is the significance of online advertising?
In the online advertising market, page impressions are an important evaluation tool. In order to be able to use a relatively good indication of page impressions, the number of views of a website is used to determine the extent to which this website can be promising for advertising placements. If there are many page impressions, the ad will of course appear often and be displayed. Of course, this in turn has an impact on pricing. Online advertising is often billed according to the CPM thousand-contact price model. Based on page impressions, this means that payment is made per thousand ad placements, i.e. per thousand impressions.
Strictly speaking, this is an “ad impression”. If we assume that the term is based solely on the fact that a page is opened, the terms ad impression and page impression can be used in the same way. The difference between page impressions and ad impressions is that if several ads are placed on a website, the page impressions can and may contain several ad impressions.
The page impressions are recorded by the site operator alone, whereas the ad impressions come from the ad server and serve as proof of the advertising media actually shown. The recording of impressions is therefore another difference.
What are the benefits for your SEO?
Page impressions are used to identify which pages of a website are accessed and to what extent, from a lot to not at all. Looking at these page impression figures alone, no clear statement can be made about the quality of the site. The idea that a page is very good just because it is visited frequently is not always true, because it does not mean that the user will get what he expected. The quality of a page can only be clearly defined if you work with web analytics values such as the bounce rate or dwell time as additional values to the page impression as results. Crawlers must of course be excluded from the analysis, otherwise the result will be distorted.