Recruiting success through SEO
It is no secret that it is becoming increasingly difficult for most companies to reach young talent in particular. Anyone who does not yet have a clear idea of what their future career will look like thinks first and foremost of the big brands. Companies that we meet every day and that have built up a strong brand. In addition to the so-called “war for talent” that we are facing due to demographic change, there is an excellent opportunity to assert yourself against the big players in recruiting – search engine optimization. Digitalization is becoming increasingly important, especially due to young target groups such as “Generation Z” and “Generation Y”, commonly known as “digital natives”, who occupy the current job market.
But whether it’s a young talent or an experienced expert you need for your position, job searches via the Internet are becoming increasingly relevant. Hardly anyone looks in the newspaper to look for a job these days. If you have a vague idea of what you want to do, you will enter this search term in Google and look for a suitable position. They will most likely also land on your website and form an overall impression of the company.
Anyone who initially scratched their head in disbelief because SEO is better known for generating leads and helping to increase visibility for the sale of services/products will now realize why recruiting is also a strong and important topic for SEO. While a convincing job advertisement is one thing, SEO also ensures increased visibility and a high ranking when posting vacancies.
What is SEO?
If you’ve been scratching your head because SEO doesn’t mean anything to you, we’d like to explain this term in more detail. Search engine optimization (SEO) is a search engine marketing variant (SEM) alongside search engine advertising (SEA). The aim is to be displayed at the top of the search engine and to increase your visibility so that you can establish yourself on the market in the long term. The search results that are marked without the word “ad” are in the organic search – the area in which SEO operates. In order to reach the target group, SEO uses many techniques and measures such as on-page and off-page optimization. An SEO expert knows what Google recognizes as relevant and what is important for a website to be at the top of the search results – the so-called ranking. For example, it checks whether your URL has been formulated correctly, whether your page loads fast enough and much more.
SEO advantages in recruiting
Recently, there have been a number of media to attract the attention of potential employees. What, on the other hand, are the serious advantages of SEO that an investment in recruiting-based SEO measures actually pays off?
Visibility: One of the first, if not the most important aspects of SEO. Visibility brings traffic and this does not always have to be a customer, it can also be your new trainee of tomorrow, whom you draw to your site/your company. 90% of users are only interested in the first page of search results and 60% do not click on more than the second search result. Visibility is therefore a decisive factor in ensuring that you are perceived as a company and brand in the first place. Nobody wants to be stuck on the second page of the SERPs and catch the last percentages. Being seen by many is an enormous advantage.
Employer branding: If you’re seen a lot, you’ll be talked about a lot, right? Not only do the upper rankings appear more trustworthy. It is becoming an increasingly important factor to position yourself as an attractive company. If you succeed in presenting yourself as a good employer, you will be able to build up a good reputation. Content optimization, rating systems – all these SEO measures help to create a positive image as a company and employer.
Costs: Job advertisements are expensive and time-consuming. It is all the more frustrating if you are unsuccessful. Compared to SEA, a high ranking in organic search is associated with no CPC (cost per click) and is a significantly cheaper measure. While the creation of good content entails costs, the long-term display as a snippet by the search engine is completely free of charge. The great thing is that all the costs you have saved thanks to search engine optimization can be invested in other aspects of the recruiting process instead.
Competition: The labor market is more competitive than ever. Everyone wants to fill their vacancies and hire employees who are a perfect fit for the company and whose talents and qualifications are convincing. Imagine someone enters the search term “salesperson job” and at least ten other companies appear in front of you. It is very likely that the potential employee will opt for one of the first two companies rather than the ones that come after.
The good thing about SEO is that every competitor meets on an equal footing. Just because a company is better known does not mean that there is no chance of overtaking it in the rankings. Both companies, your competitor ‘s and your own, need to focus on SEO to the same extent. Whoever takes the better and more thorough measures and relies on regular website maintenance through SEO is more likely to be at the top of the rankings than the other. Despite the high level of competition, you have a fair chance of asserting yourself.
Variety of offers: Depending on the agency or SEO, there are a variety of offers. Many people don’t know that the task of search engine optimization also consists of generating appealing designs and writing optimized texts. For example, are you unsure whether your job description is valid and will boost your ranking or are you worried that your web design will put off a potential employee? Likewise, it can be a big loss if your website is not displayed on mobile devices – a big ranking factor for Google. All these areas can be covered by an SEO expert/an SEO agency and are a primary part of qualitative search engine optimization. Naturally, the focus is also on your wishes and ideas.
Conclusion
In addition to other important aspects of search engine optimization, your entire website benefits from good SEO recruiting. There are fewer and fewer young professionals, the Internet is getting bigger and bigger. Those who do not rely on digital solutions in recruiting are not only considered outdated, but are also missing out on many potential employees and the opportunity to successfully establish themselves as a brand. If you place your keywords, offer unique content and, above all, are at the top of the rankings, you will save a lot of costs in the long term and win over the talents. Search engine optimization can also be done in-house. However, if you are unsure whether your knowledge is sufficient, an SEO agency and/or an SEO expert is highly recommended. Not only do we offer a free initial consultation, for example; it helps immensely to benefit from the knowledge of SEO experts and to make an investment that is not only affordable, but also relieves you at the same time and brings new profits. Meanwhile, you can focus on other things and take SEO-supporting measures.