Cooperation with the Cert-EU
Search Engine Optimization (SEO) refers to measures that serve to increase the visibility of a website and its content for users of a web search engine. Optimization refers to the improvement of unpaid results in organic search engine rankings (natural listings) and excludes direct traffic and the purchase of paid advertising. Optimization can target different types of search, including image search, video search, news search or vertical search engines.
The optimization of the website determines its success, because only if the site is found can readers react to the content, information and offers and initiate interaction.
The search engines
The algorithms of search engines such as Google list pages with good content particularly highly and give these websites a high quality rating. This refers to the information content, links to other topics and pages as well as the technical quality of the website. This means that search engine optimization is also the orientation of the page towards high information content and the greatest possible benefit for the reader. Due to the wide range of information available, the labeling of good websites is very important and helps information seekers a great deal.
The advantages of working together
For all clients of SEO-Marketing Köln it is important that the service purchased also meets the agreements and requirements. Of course, this also includes a high ranking of the website by search engines as a sign of quality and the findability of the site on the Internet.
SEO-Marketing Köln meets this requirement in particular, as it not only creates its customers’ websites and optimizes them for “findability on the Internet”, but is also happy to have its own work checked for its customers. It is important that the inspection is carried out by a neutral body and is subject to certain quality rules. Admittedly, this is not too easy, as there are countless offers for SEO work, but apparently the transparency about the success of SEO optimization is rather not tested.
SEO-Marketing Köln will be working together with the Cert-EU in the future to have the quality of the managed sites assessed by a neutral body.
What is the Cert-EU
The Cert-EU certifies websites for their SEO capabilities and thus confirms the quality and benefits for the Internet community. Depending on the quality of the Search Engine Optimization (SEO) carried out, the customer receives the Bronze, Silver or Gold certificate for their website. Of course, it can also happen that the website fails completely, although we do not expect this to happen with websites that are managed by SEO-Marketing Köln.
The certificate is a check of the current status of the page. But what should you do if the Gold certificate is not awarded at the first attempt? This is where Cert-EU offers a decisive advantage, because in addition to the certificate, the customer also receives a report on the test, with all the parameters of the test. This makes it easy for a good web designer to improve the site for the next certification.
Optionally, the customer can also receive a badge for advertising on their website. This creates trust and documents the result of the audit in the market. A link to the Cert-EU customer page can then be activated from the badge. The certificate with performance profile and communication data are once again positively positioned there for marketing purposes.
Increase awareness
SEO-Marketing Köln provides its customers with security for a successful website as well as other platforms to increase awareness.
The content of a website naturally changes frequently and the search engine algorithms are constantly being updated so that good websites can be better distinguished from bad ones. The technology of the servers and lines used, which have a major influence on customer satisfaction and thus the quality of the website due to access times, is also being changed.
The certification is therefore only a snapshot of the current framework conditions. The certification is therefore repeated annually and is adapted to the latest requirements. This ensures a serious and realistic picture of the current status of a website. The recertifications are carried out with the same effort as the initial certification.
SEO-Marketing clients can also entrust SEO-Marketing Köln with the organization of regular recertification.
Of course, SEO-Marketing is also available to other Cert-EU customers if they see a need for action in the optimization of their site due to the certification by Cert-EU.
Direct customer benefit
As a special treat, customers of SEO-Marketing Köln will gladly receive a certification voucher for a discounted purchase from Cert-EU. Just ask for it! ?
In any case, we recommend certification with the Cert-EU so that the website is as effective as possible on the Internet and you can also document this to the outside world. The resulting links to the Cert-EU quality community further boost the ranking of your site as a by-product.