XOVI, the tool that has proven itself for over 10 years
The company XOVI has developed and is available with an ever-growing team. Initially, the services were only offered to SEO agencies, but XOVI has since developed to such an extent that it now offers its customers a comprehensive SEO solution. They are constantly working on the further development of the tool and always offer many more innovations. XOVI is a veteran of the SEO scene, but in 2017 they refocused on their core competence, SEO. The “We Simplify SEO” mission has once again set new standards. “Maximize your traffic with little effort and increase your success in the online market with the All-In-One Online Marketing Suite from XOVI”.
Your SEO tool for success
You want to position your company successfully on the Internet. In other words, you want to appear quickly and easily in the first results of the search engines. Your goal is to get the desired attention for your company, inspire customers and increase your sales. Keep an eye on your competitors in order to maintain your traffic and know who is a potential competitor and who might be able to compete with you.
Fast, clear implementation and prompt measurement of success are crucial arguments for achieving long-term success in the online marketing sector. Professional SEO software such as XOVI helps you to maintain an overview and act quickly and easily. Keyfacts are (detailed analyses, from the individual keyword to the entire subpage; daily ranking updates, the most important search terms in keyword monitoring; convenience functions, e.g. top rankings, opportunity keywords or keyword import; price and performance, an optimized cost-benefit ratio; absolute transparency, through fast and individual customization of the SEO Suite)
XOVI’s SEO tools provide you with all the data you need to calculate/calculate an SEO analysis or campaign. XOVI’s services are extensive and include a lot of information for you, such as
- How do my keywords rank?
- How do my competitors’ keywords rank?
- Where do I stand with my website and where does my competition stand?
- What search volume and competition density do keywords achieve?
- What costs can I effectively save?
- How are my rankings and those of my competitors developing?
- Where is untapped potential?
XOVI, all in one!
The keyword tool
Can you react to ranking changes in good time and monitor keywords on a daily basis? This is possible with the All-In-One Online Marketing Suite from XOVI, which offers all the relevant key figures. All functions at a glance: Competitors, Ranking Value, API Access, Keyword Analysis, Opportunity Keywords, Ranking Distribution, Ranking Live Check. After an SEO analysis, XOVI monitors your own keywords as well as the keywords of your competitors. Increase the visibility of your website in the long term with the Keyword Tool. Find out which keywords you and your competitors will win or lose with. Maximize traffic and take the opportunity to make your website better known and use your marketing budget optimally. Key figures and terminology in the keyword tool area: Key Performance Indicators, OVI (“Online Value Index”), SEO Rank, Keyword Analysis, Competitors/ Competition, Discovering Opportunities.
The OnPage tool
Monitoring your technical implementation on your site with XOVI’s OnPage tool for unlimited optimization and analysis. Improve the overall result through an on-page analysis of all online marketing measures, this comes first, followed by off-page optimization. All OnPage functions at a glance: unlimited projects, weekly updates, weekly updates. Crawls, WDF*IDF function, internal documents, external linking, META TAGS, images, architecture, pagespeed analysis. Check the quality of your content, your entire domain and appeal to search engines and your visitors by checking, among other things, whether you have chosen your headings correctly, internal links are present, optimization of page content, headers and tags. Receive targeted recommendations for action in all important on-page areas. Implement the recommendations for action and achieve your first successes. Key figures and terminology in the OnPage area: OnPage analysis, analysis management, WDF*IDF, server, images, external links, page speed.
The link tool
Start with proper backlink building right from the start. Analyze your link structure and observe your competition. After conducting a competitor analysis, can you see where your website stands and where your competitors’ sites are? What does this mean for your link building? Use and recognize your potential! All link functions at a glance: unlimited link builder accounts, unlimited backlink reports, all other links, anchor texts, domains, winners + losers, host names, network analysis, domain comparison. XOVI’s link tool provides you with a detailed analysis of your backlink structure. Key figures and terminology in the area of links: Link overview, link research, anchor text analysis, domains and IP analysis, broken links, gained & lost links, backlink monitoring.
The link manager
Effective management of your links with XOVI’s Link Manager. SEO is based on optimally developed link activities and means that you should constantly check your links. This offers you the advantage of good control over your links. All Link Manager functions at a glance: Monitor link building, monitor link removal, link details, max. Number of links, CSV import, control of link cooperations. Identify harmful pages, find necessary links for deletion or NoFollow links (existence and validity of links). XOVI’s Online Marketing Suite is a comprehensive and user-friendly tool for achieving your goals. Key figures and terminology in the Link Manager section: Link Manager overview, creating links, link profiles and link details, link cooperations, link building, link removal.
The monitoring
Make your domain better known on the net, bring your website to the top positions in search engines. This monitoring tool from XOVI enables you to monitor the most relevant keywords and projects on a daily basis. All monitoring functions at a glance: Competitors, Ranking Value, API Access, Keyword Analysis, Opportunity Keywords, Ranking Distribution, Ranking Live Check. After creating your selected keywords, you can see a comparison in the monitoring area, which even enables an international comparison. Measured values provide information about the position of the keyword in the TOP 100. You will also receive values for the CPC and the number of search results that are already available for these keywords. Carry out a competitor analysis and react immediately to changes in your rankings. Key figures and terminology in the area of monitoring: monitoring overview, keyword research, ranking development, keyword analysis.
The Disavow tool
The Disavow tool analyzes the link profile of your domain. Minimize the risk of a Google penalty. All functions of Disavow-Tool at a glance: qualitative link evaluation, disavow file generation, ignore NoFollow links, data source XOVI Links, data sources Majestic/ ahrefs (via API key), import of own link lists, individualization of the rules, send results by e-mail, automated recalculation, analyzable URLs per crawl, analyses per week. A large, broad and in-depth set of rules is used to analyze the quality of incoming links and determine an overall risk for the domain. Also well suited for backlink building, analyze and identify the link profile and the most valuable links of your competitors. Key figures and terminology in the area of disavow: assessing link risk, evaluating links, devaluation and recalculation.
The reporting tool
If you want a report with an individual design, the reporting tool gives you the option of creating your own corporate identity. Create an individual PDF file according to your wishes, no problem. Your own layout templates offer you the option of implementing everything according to your ideas. All functions at a glance: unlimited number of reports, individual content, individual layouts, automated creation and delivery, generation, multiple recipients, report archive and templates, white label reports. Easily merge data and create a PDF file, then use it for your results presentation. The document template can be saved for future reports. Reduce your workload to a minimum. Key figures and terminology in the area of reporting: reporting overview, layout templates, content templates, reporting archive, automated reports, white label reports, reporting 2.0 with XOVI.
The SEA tool
constantly monitor your online advertising measures. SEA is an effective form of search engine advertising. Keep track of the ads you have placed. Avoid unnecessary wastage and increase the effectiveness of your online campaigns. All functions of XOVI’s SEA tool at a glance: Ad keywords, placed ads, history of ads, titles of ads, URLs of ads, domain comparison. This tool offers you help with your campaigns, keywords and historical data on your competitors. Keep an eye on your competition and look into the future, use the knowledge you derive from this about top ad keywords. Key figures and terminology in the area of SEA: SEA overview, ad keywords, ads placed, ad history, ad titles, ad URLs, domain comparison, keyword comparison.
The social analytics tool
Monitor all your social network profiles and keep them in focus with XOVI’s tool, whether Facebook, Twitter or YouTube. All analyses and metrics as well as detailed comparisons are possible. The social analytics tool enables continuous monitoring of the most important key figures and data. Whether they are fans or simply likes, comments or shares, you now know what is happening on your own social channels and those of your competitors. Draw conclusions for your own campaigns, based on the analyzed data and the temporal progressions, you now know when the social activities happen and perhaps also why. Terms and interesting facts in the field of social analytics: all key figures at a glance, supported social networks such as: Twitter, YouTube, Facebook, Pinterest and Instagram, comparison with the competition.
The search analytics tool
Benefit from a win-win situation with the search analytics tool from XOVI. Simply link the data from any web analysis tool with XOVI. Gain a competitive advantage with this data. Develop tailor-made strategies and draw the right conclusions. All functions and services of the XOVI search analytics tool at a glance: Traffic sources, keyword potentials, landing pages/ target pages, Google Analytics, Piwik. Recognize the actual traffic of each search term. Terminology and interesting facts about search analytics: landing pages, managing search analytics projects, recognizing and using traffic potential.
The XOVI test by SEO Marketing Cologne
The range of services and usability of the tool
XOVI is a company from Cologne and offers an SEO tool as a complete solution that provides all the most important data for search engine optimization. Three product versions are offered, which have a similar performance spectrum but differ in important details.
The basic product Xovi Pro costs 99.00 euros per month, Xovi Business follows at 149.00 euros per month and the largest package Xovi Enterprise is available for 499.00 euros per month. Xovi offers you free demo access to its SEO tool for 14 days.
The number of included read-only accounts is one of the important differences between the versions of the SEO tool – these are intended for agencies that want to keep their clients up to date on certain performance indicators. The Enterprise version includes 30 accounts, three in Xovi Business and none in the cheapest version.
| Functionsof the versions | Keyword monitoring queries per week | URLs per domain for on-page crawls | API Credits | Link check | Read-Only Accounts | Full access accounts |
| Pro | 2.500 | 25.000 | 500.000 | Weekly | – | 1 |
| Business | 3.500 | 50.000 | 750.000 | Weekly | 3 | 3 |
| Enterprise | 10.000 | 250.000 | 1.500.000 | Daily | 30 | 10 |
Despite its wide range of functions, the XOVI tool is user-friendly. For beginners, the manual and video tutorials will help you find your way around.
Interface of the XOVI tool
Clear diagrams and summaries provide an overview of everything at once. The user interface is flexibly designed. Data-intensive pages can also be pulled quickly, depending on the connection. The dashboard provides the necessary overview of the most important data and values of a website. The analysis modules can be arranged using drag-and-drop. The tool contains a pop-up control menu in the top right-hand corner of each page where you can specify how the values are displayed.
XOVI offers a responsive design that adapts to the screen size so that usability is also guaranteed on smartphones and tablets.
In the menu, the data can also be exported or displayed as a “full screen” to make values more visible. The Xovi Pro SEO tool menu also includes the option to add analysis modules to the dashboard or reports.
The OnPage area
A whole range of SEO tools are available for on-page optimization. In the OnPage area, an analysis of your page is displayed with topics such as content, images and meta information for all subpages. The SERP Snippet Generator provides a preview of the search results including rankings in Google. In the Pagespeed Monitoring you can monitor the loading time of the website and the WDF*IDF function evaluates the keywords in your texts. The Xovi Pro version has the limitation of only being able to evaluate up to 25,000 URLs per domain. If you need to analyze more, you should favor Xovi Business, which offers the option to increase to 50,000 subpages.
The off-page area
Xovi has developed its own number for evaluating the visibility of domains, the so-called “Online Value Index”, the OVI . The positions and frequency with which a domain is found on Google are measured. The algorithm for calculating visibility includes the quality and quantity of rankings and ranking keywords. It also includes classic evaluations of rankings, keywords and backlinks in various ways, keyword research, social media analysis and an SEA tool “Search Engine Advertising Tool“.
The backlink search
Xovi also includes exceptional functions such as the Disavow tool, which analyzes whether backlinks are having a negative impact on your website. It also helps to identify harmful backlinks and simplifies the process of reporting them to Google. Another very helpful option is the so-called Hubfinder, which allows you to track down domains that link to the competition but not to your site, which is useful for developing your own backlink strategy.
Support, sustainability, documentation and explanations
The area of sustainability, including documentation, is covered by Xovi with help in the SEO tool and the entire user interface in German. Each menu item has a written explanation and a video tutorial with step-by-step instructions. So this tool is also suitable for beginners. Even the dashboard is explained in a video. Good support is available for questions and suggestions. The user can contact the support team directly by phone or live chat. The support area offers you a detailed manual that will give you an understanding of the SEO software. Free webinars and free on-site training courses are also offered in Cologne. XOVI provides a wide range of knowledge transfer so that you as a customer can make optimum use of the SEO tools.
Briefly summarized
Extensive functions and options in the on-page and off-page area are offered. Also a versatile range of different application options for search engine optimization. As an all-in-one solution in the SEO and online marketing sector, Xovi offers everything. A small limitation of usability is that the data in the Pro and Business versions is only updated weekly. The numerous analysis diagrams are well done and still customizable. Not forgetting the many explanations, video tutorials and the support and training offer. All in all, Xovi is a very good overall package.
Pros and cons of XOVI
Pro
- Complete package that leaves nothing to be desired
- Functions of the XOVI Suite are continuously expanded and extended
- Open to suggestions, feedback and requests from customers
- offer competent support
- Also well equipped in the on-page area
- Video tutorials and explanations in the program
- Partly free training courses
Contra
- Loading time for data views
- Video tutorials not always up to date
- Link data in Pro and Business only updated weekly
CONCLUSION
Xovi offers all the functions that are important for SEO, even for newcomers to the SEO field. They rely on clear data visualization with pie, line and bar charts and offer a detailed manual, video tutorials and competent support.