In a world of changing algorithms and content trends, it is important to prioritize search engine optimization (SEO) to keep up with the competition so that you can be found by your target audience through the right measures. When creating content, you should be guided by current trends so that you can actually reach your target group. However, it’s also important to follow proven best practices that will give your content longevity, no matter how often the search algorithms are updated.
To help you with this, we have provided tips for creating long-lasting SEO-friendly content. Follow our advice to publish posts that will stand the test of time.
Our 14 SEO strategies for long-lasting content
- Be authentic.
- Create a landing page with the most important search terms/keywords.
- Make your content relevant to your website.
- Focus on the customer journey.
- Keep quantity and quality in balance.
- Create extensive content.
- Publish content with added value.
- Invest in what your target group is already reading.
- Prioritize the support of your customers.
- Have a plan for reusing your content.
- Maximize the value you offer.
- Keep pace with consumer behavior.
- Supplement written content with visual elements.
- Get to know your local target audience.
1st SEO strategy: Be authentic
Create authentic content. Authentic content goes a long way towards gaining valuable backlinks and establishing your expertise. It also opens up opportunities for potential collaboration on specific content, which can be very helpful from an SEO perspective. Backlinks are very valuable and can usually only be achieved if you impress your audience.
2. SEO strategy: Create a landing page with the most important search terms
A good landing page with the right keywords and keyword research will always rank well. You can take our word for it. This is the most effective way to include key phrases and questions that people are potentially searching for. You can also highlight information that never loses its relevance and is actually always relevant. If you have a solid landing page, you should only need to update it about once a year instead of doing constant maintenance.
3. SEO strategy: website relevant content
Always create SEO-friendly content that is relevant to your website. For example, your blog should have a specialization aimed at a specific target group. Do not create content that is too broad. This may be a well-meaning intention, but it will affect your ability to attract the right customers. Another tip is to choose a niche that has enough topics or subtopics that you can write about. This allows you to routinely create blog posts.
4th SEO strategy: Focus on the customer journey
Stop thinking only about SEO and start thinking about the customer journey instead. Who is this content for? Be extremely specific. What problem does the target group have? Describe the problem in detail. What problem will I solve for my target group? How will I solve it for them? What does my target group need to do next? Creating content this way is a lot of work, but it will allow you to achieve the best SEO today and in the future.
5 SEO strategy: balance between quality and quantity
There is no quick fix for ranking your content. It all comes down to a combination of quantity and quality. You need to constantly publish new content so that Google has enough material to index. Working in different formats is also helpful: blogs, videos, infographics and so on. Posting articles on current topics is also important for search engine optimization and makes your content relevant to the immediate needs and interests of your target audience.
6. SEO strategy: Create extensive content
The creation of blog content should be extensive. This does not mean that you have to write half a novel. Clarify your keywords up front and try to formulate a comprehensive and convincing article. You will see that with good research and exciting elaboration, the scope will develop simultaneously by itself.
7. SEO strategy: Publish content with added value
Publish content that is really useful: a guide, a product comparison, domain-specific content that people in your industry always need. Make it as target group-friendly as possible and the SEO will take care of itself, so to speak. We all know what optimized content that is not target group-friendly looks like and should logically avoid it. Google now penalizes particularly unfriendly content anyway.
8. SEO strategy: Investment in content already read by the target group
Research what your target audience reads and invest in content that is similar. There are a number of platforms that can tell you what the most read articles are in your industry. Do your research accordingly, get an overview of key statistics and create content that your target audience will find useful and informative, then optimize it based on best practices. Give your audience what they want – and do it authentically.
9 SEO strategy: Prioritize the support of your customers
Your focus should always be on what type of content will best help your customer. Answer your customer’s question, make your content easy to read and understand and add images and graphics, for example, that will help the customer. The more you think about whether your content is useful for your customers, the better it will be. The search engines will automatically reward you for this.
10. SEO strategy: Set up a plan for the reuse of content
Write content that you can put back into circulation. SEO won’t always be just the one marketing activity, so you need to be creative about where you post things to attract your audience. Rather, SEO is the cornerstone that paves the way to potentially other forms of marketing that you should use. For example, if you can attract readers to a newsletter and then share it via social media, your content will be helpful and valuable to you and your followers.
11 SEO strategy: Maximize the value you offer
Make your content king (keyword: “content is king”), as the saying goes. Your goal should always be to maximize the value you offer. Always cite plenty of sources, keep your language clear and simple and, above all, write honestly. This way, your audience will naturally share and engage with your content. This in turn increases your SEO key figures.
12. SEO strategy: Keep up with consumer behavior
Concentrate on the consumer. Honestly, this is the only constant in the content creation process. Algorithms are basically trying to figure out what your consumer wants and trends are sometimes unpredictable. Your goal should be for the algorithms to keep pace with your content and not the other way around. The only way to achieve this is to have your finger on the pulse of consumer behavior and create content with this background knowledge.
13 SEO strategy: Supplement written content with visual elements
Visual content can take the form of infographics, checklists, images or even videos. This SEO strategy will never go away because it’s simply a more popular and engaging way for your readers to understand and process your content, which generally leads to better search engine optimization.
14 SEO strategy: Get to know your local target audience
The best way to write SEO-friendly content is to know your local audience. Local search queries such as “where to buy” and “near me” have increased by 200 percent. If you can incorporate more local-based keywords into your content, you can expect a steady increase in interested customers.
