The year 2020 has put us to the test in many ways due to the coronavirus. Lockdowns are no longer a foreign concept, contacts are kept to a minimum and even leaving the house is reduced to a minimum. There is no one who is not affected by COVID-19. Even the advertising industry has to adapt and focus on other advertising channels. Outdoor advertising is hardly or not at all visible due to the security measures. Whether large billboards, city light posters or advertising pillars – they are all losing relevance this year. Being online is now the focus, which is why search engine optimization is now more important than ever, making 2020 a year to shine. There are a few reasons why search engine optimization is so important right now.
The reasons for search engine optimization this year
The fear of catching the coronavirus is great. Without a vaccination pot and with unpredictable disease symptoms, you become cautious. What can be ordered online will be ordered. Before that, you went to the store for a new handbag or to a restaurant for a nice meal. Today it is either not possible at all or involves risks – people prefer to order. Be it the website for handbags or the online delivery service. So 2020 is the year in which everything will be almost exclusively digital, because if you’re looking for something, you’ll mainly search for it on the Internet – after all, you can’t catch it that way. These are searches that promise success with the right search engine optimization – for the user and for the business. This is precisely why it is essential to focus on search engine optimization.
Keywords in relation to Corona are in demand
Corona is a completely new topic for mankind. This is why thousands upon thousands of new search queries are made every second that have never existed before. Does the business that I can take advantage of even deliver through Corona? Is the delivery time delayed due to Corona? These are just a few examples of questions that could be asked in combination where previously there may have been no demand. For this reason, it is important to link current topics and new keywords with the coronavirus in order to rank well and generate traffic. After all, around 90 percent of users end up using search engines.
Correct information creates trust
Why is it so relevant to provide sensible information? Is it important to have a valid answer to potential corona-related questions? You should always be aware that it can be frustrating if you are looking for something and can’t find anything that answers your question. People often look for someone to blame, and it’s rarely themselves. This is also the view of the majority of users, as they associate a clear answer to the question they are looking for with a high level of trust in the brand in question. However, if the answer was not found, users linked the failure to the brand itself. If a search query does not bring the desired success, only a few look for the reasons outside of this.
Clear answers to potential questions therefore strengthen the trust between user and brand. Therefore, they should not be ignored in search engine optimization.
The search brings success
Now, of course, you can ask yourself whether the search function on your own website is actually that essential and whether other factors, such as the product range and consumer goods, determine its success. A study by Yext shows that only 15 percent of users on the website also use the search function. However, the 15 percent should not be dismissed so easily. The study also states that these 15 percent are responsible for 45 percent of e-commerce sales.
If the use of the search function is made attractive and optimized, you can increase your success accordingly. Especially in times of Corona, when even more users are using the online functions and even more sales can be generated.
In the corona pandemic, the search engine is
Search engines have been a major topic for some time now. The search was also used before Corona, as digitalization is booming and constantly evolving. Almost everyone has a cell phone, and tablets, laptops and PCs have become an integral part of households. Just like the internet connection, which is almost always a must. Many companies therefore rely on websites where they can sell their goods. Some can only be found on the Internet, others have an online presence in addition to their locations. Search engine optimization has therefore been a topic that has been dealt with for a long time and which demonstrates its importance.
Nevertheless, companies can use other advertising measures to acquire customers. Outside on advertising posters or elsewhere. Many advertising channels are possible. But above all, Corona ensures that the search engine exists. If the lockdown makes it impossible to visit stores, but needs must be met, there is the safe method of online shopping.
Especially in 2020, it is extremely important to be available online – but this applies to everyone, including the competition. Those who implement and use search engine optimization in an ideal way can be at the top of the search engines and quickly be seen by users.
Conclusion
Not only is search engine optimization generally necessary and in demand, especially in times of Corona, search engines are overtaking other forms of advertising by far. With customized keywords, valid answers to possible questions, well thought-out combinations in relation to Corona and an attractive website search, you can generate much more traffic right now than before. It is precisely this high traffic that promises a large number of potential customers. Being found more quickly, strengthening customer and brand trust with the right answers and sales via the search engine are ultimately attractive factors.
Now that people are using the Internet more than ever, it is the ideal time to focus on search engine optimization and benefit even after the pandemic. After all, search engine optimization is always beneficial. That’s what it was back then and that’s what it will be today, as well as in the near future.
You could almost say that search engine optimization is pandemic-resistant. So what could be better than being resilient in a coronavirus pandemic and not letting times like these get you down? Especially now, when solidarity and respect are in demand and you can support many people with the right optimized search engine.