Update

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The word update is used to refer to updating the criteria of a search engine algorithm or updating a database (software update).

What does a software update do?

A software update is primarily intended to eliminate certain errors, also known as bugs, from the affected program. It is also there to close security gaps, update data and increase or improve the speed of execution.

Compared to original software, updates have the advantage that they are much smaller in scope, which means that the updates can be downloaded from the Internet. Updates from the Internet save you the cost of new programs.

The so-called build number of the update indicates which version the current program has and which will follow.

What is the difference between updates and upgrades

An update is there to eliminate errors. However, the general range of functions of the respective program remains the same. The upgrade, on the other hand, adds new extensions or features to the program that were not available in the previous program. The entire program will be improved.

Google

Google ‘s database is updated daily. New websites and content are recorded, updated or even evaluated and indexed. The search results are therefore always up to date and can change daily.

Irregular updates from Google are called algorithm updates. These sometimes have a major impact on search engine results. The algorithm update is therefore one of the most important for website operators. The ranking of the website is also calculated by the algorithm.

There are around 500 – 600 algorithm changes every year, the scope of which varies. Particularly prominent updates are the Penguin, Panda and Hummingbird updates. These updates had a strong impact on the ranking.

Background idea of the Google updates

The idea behind updates is to improve a certain performance. Google also wants to provide users with improved search engine results and improve overall quality through its updates. With every update by Google, low-quality content is recognized and penalized. Another positive aspect is the avoidance of manipulative SEO techniques, also known as spam.