What does an SEO agency/ SEO expert actually do?
As an SEO agency, you are a physiotherapist, mental trainer and so on. You act as a trainer for a website operator. Today, you no longer just build a website and let it run, and you no longer say the website has to be beautiful, it’s an online brochure, no: it should be beautiful, but it has to offer performance, consumption, range and comfort.
Your website or online store is an organic part of a larger whole. If you are aware of this and act accordingly, your website or online store is your active sales representative, your first impression on potential customers, your business card, your customer loyalty tool, your information platform and your trade fair presence all in one.
What is SEO anyway and what do SEO agencies do?
Internet users stay on the first page of search engines more than 90 percent of the time. In plain language, this means that only websites that have a good ranking on the first page will actually be found. Visibility is one of the most important factors for the profitability of a website and is also responsible for your success and more sales. First and foremost comes the SEO strategy, which is required for any good online marketing. Search engine optimization includes all on-page and off-page measures to boost the ranking of a website in search engine results. Nowadays, SEO is the only way to make your website visible to Internet users, which means that you can only increase your sales effectively with SEO. Nowadays, doing without online marketing and therefore also SEO does not mean anything good for any company.
SEO agency Cologne for your success through optimization and consulting.
Since a large number of factors play a major role, some of which influence each other, you usually need support in this confusion. It’s easy to lose track in this maze of possible optimizations. As an SEO agency, we would like to give you an introduction to the topic of search engine optimization.
Why should you believe us as an SEO agency?
It’s actually quite simple, because we have been doing this successfully for national clients at our agency for many years. But it’s not rocket science! As a modern SEO agency , we have a sequence of processes that are easy to understand and comprehensible for every website operator. There are a few rules and a few don’ts. We stick to the rules and avoid or eliminate the don’ts.
Search engines want to deliver the best results, to satisfy the searcher. Exactly what you are looking for should be available immediately. A search engine is only good if it delivers really good search results. Professional SEO optimization by an SEO agency makes use of precisely this.
Successful SEO optimization process and advice from an SEO agency
A comprehensive, clear discussion between the website operator or future website operator and the SEO agency about the market, plans and goals forms the basis. This is followed by a content and technical analysis of the website or online store. At the same time, a comprehensive market analysis is carried out, competitors are examined and compared, and possible potential is identified. The status quo is then discussed again with the website operator. Then meaningful statements on expenses and interventions can be planned and estimated. Only then is the structure of the website or web store actively improved at all levels – technically, structurally and in terms of content. Targeted content is created or generated. This roughly includes the on-page processes and content positioning.
Subsequently, further not insignificant parts will be added, but no longer on the website itself, but on the Internet. Targeted links are created that optimize the relevance of the website and the online store of the site operator for search engines. The relevance of the website and the online store increases due to the overall measures for the search engine.
Professional, successful SEO from experts by SEO Marketing Cologne, the SEO agency from Cologne
A meaningful, comprehensive analysis of a company’s services, products and orientation together with a market analysis are a relevant building block for us. There is no point in simply generating traffic if it cannot be directly converted into brand awareness, turnover, sales, inquiries or contracts for the company.
Can every website or online store be optimized by SEO agencies?
A good question that we are confronted with more and more often and that we have to deal with.
Yes, there’s always a little something in it. However, it cannot be assumed that an outdated model will be turned into a young top model. We can make everything a little prettier with a little make-up. If a website operator believes that SEO optimization is important, we consider an analysis of the technology and structure of the website and/or online store to be a sensible measure and investment. After a rough technical analysis of the website or store, the status quo can be assessed very quickly and specifically for potential for expansion.
Optimization and advice from SEO agencies the experts?
SEO (Search Engine Optimization) is designed to optimize websites so that they are placed on the first page of the respective search engine. You are the right contact for this field of activity. They ensure that the content of the respective website is correct and check it at regular intervals to ensure that it is up-to-date and of high quality.
Companies that have a website online know how difficult it is to achieve the best possible ranking in search engines.
What does the job of an SEO expert look like and what does it look like in agencies?
SEO expert is the specialist in his field. They analyze the factors under which the website can best be found. These factors affect many areas (editorial and technical). At the beginning, a website is created, then he checks under which conditions and with which search terms the website can go online. Quality assurance is also part of his remit. The job of an SEO expert therefore means checking and analyzing at regular intervals and not just once a month, for example, where the website is ranked in the search engine and always keeping an eye on the competition.
How do you become an SEO expert?
For SEO experts, knowledge from a degree in business informatics is helpful, but not absolutely necessary; there are now many degree programs that provide support in this area. As an expert, you should understand the World Wide Web as a tool and have the knowledge of how search engines function and work. You should have good communication skills, as customer contact plays an important and decisive role here. For employment in a large company or in agencies, the ability to work in a team is of course also essential.
What do SEO agencies actually do?
These are some of our services:
- Search engine optimization (SEO),
- Search term. Advertising (SEA),
- Social Media Marketing (SMM),
- Multi Channel Marketing (MCM),
- Web Development (DEV).
If you need help with a better search engine ranking, online advertising, advertising on social networks, selling your products, creating a web store or website or other support, we will be happy to help you personally. Get in touch with us today!
Does an SEO agency also create websites and web stores?
Yes. With the increasing demand for website renovations or SEO-optimized new creations, we have a WordPress specialist on site in our SEO and online marketing team, as well as an experienced Shopware specialist. In order to be able to offer great products at fair prices for a successful future in the areas of SEO-optimized websites and SEO-optimized online stores.
Which factors are decisive for success in organic rankings?
Google defines the website architecture. Accordingly, you should tackle one point at a time, sometimes in parallel. It is also important that you limit pages to max. optimized for two to three keywords. You should use a short URL and pay attention to a balanced keyword density. Backlinks are also a very important topic. Here, the linked text units on other websites should contain the main keywords if possible.
Google, Bing and Yahoo are the only search engines that are relevant for SEO agencies?
Yes and no, depending on where you are. Worldwide, that can mean no. Across Germany, the answer is yes.
There are other providers that deal with the topic of search, but these are almost irrelevant for the German and European region due to their small market share. Two of the best-known competitors of the above are the Chinese “Baidu” and YANDEX, which has the largest market share in Russia.
After all, what good is a good ranking for the wrong keywords?
SEO aims to optimize your own website so that better rankings in the search engine results drive more traffic/more visitors to your own pages. Successful SEO is based on technical principles, competition-dependent keyword analyses, content modules (in the form of texts) and an information architecture for the website. A strategy can only work in the long term if it is individually tailored to customer needs and the specifics of the website. As a result, modern search engine optimization can no longer be viewed in isolation, but must be seen as the interface of a number of tasks within the company.
What is OnPage SEO optimization?
On-page optimization refers to all measures that are taken directly on the website to increase the ranking in the results. OnPage SEO is divided into technical and content optimization. On-page optimization includes a number of aspects, which is why it involves a great deal of work. But the effort is worth it and contributes to a better ranking in search engine results in the long term.
OnPage SEO and OffPage SEO
The experts at SEO Agency Cologne have a high level of expertise and qualifications in both the on-page and off-page areas and are always up to date with the latest trends and developments. A long-term SEO strategy should always include both components. We carry out analyses and optimizations OnPage and OffPage. We adapt the respective work steps precisely to each other so that they interlock ideally. A good competitor analysis is a prerequisite for on-page and off-page SEO.
Our thirst for analysis and our thirst for knowledge mean that we are constantly learning and developing our services and new technologies in order to provide you with the best possible results. That’s why we measurably improve your visibility on the web with SEO Cologne.
How visible is your own website in the search results?
With search engine optimization, your website will be visible in the SERPs, which means you can increase your reach and sales in the long term. The SEO experts at our SEO agency in Cologne already have plenty of experience in the field of SEO, which helps to avoid mistakes. Our work is tailored to your needs and is characterized by comprehensive strategic consulting. We develop customized, tailor-made strategies for your website. This is something special compared to many others, and sets us apart from the majority of SEO agencies that use the same scheme for every client without considering the individual strengths and weaknesses of each client.
- Search queries
- Reporting
- Positions
- Web design
- local results
Successful online marketing with SEO agency
It has certainly become clear that successful online marketing is not possible without SEO! Only with SEO can you increase your visibility and thus also the traffic on your website and achieve a higher reach. As an SEO agency in Cologne, we create an individual SEO strategy tailored to you and your business model. We implement these using safe SEO methods, and not just once a month :).
Here is a small list of tasks performed by SEO Agency Cologne
- Optimization agency
- Search engine agency
- Success agency
- Consulting agency
- Content creating agency
- Ranking improving agency
- professional agency
- Keyword searching agency
- Successful agency
- visible through our agency
- Agency with experts
- Service provider agency
- Top results from our agency
What do you want to achieve, know and what can we SEO Cologne do for you?
Subject areas:
- Improve optimization
- Know search engines
- Achieve success
- Receive advice
- Create content
- Improve ranking
- Get professional advice
- Learn keywords
- become more successful
- become visible
- become an expert
- receive monthly overviews
- Select service provider
- Achieve results
- Develop strategy
- Know the relevant facts
- Increase traffic
- Know seo agencies
- Acquire onpage knowledge
- Achieve local results
- set backlinks
- Increase sales
- Know organic traffic
- Improve positions
- Optimize web design
- Optimized knowledge
- Receive reports