SEO agency: Definition
SEO agency is the short term for “search engine optimization agency”. This is an agency for services in the field of online marketing. It specializes – with regard to Google and Co. – in helping its clients’ websites achieve higher rankings in Google’s organic search.
The first step is to attract more customers to the website by ranking high in organic search. The second step is to take the desired action. In most cases, this is the classic purchase.
Organic rankings
In the Google search engine, the placements are divided into ads and organics. The ads are part of Google Ads and are achieved through certain paid amounts. Each click on the upper part of the ad must be paid for by the advertiser.
The organic search is located directly below. These are websites that do not have to pay per click when a user visits the website. Likewise, they cannot be bought in and promoted in rank by bidding an amount.
Whoever is at the top of the organic search or organic rankings has been determined by the respective Google algorithm to be the best hit for the respective search query.
Our goal as an SEO agency
The primary and overriding objective is to increase our customers’ sales. To achieve this goal, certain sub-goals are created that support each other. On the one hand, this is the increase in organic traffic, i.e. the visitors who should access your website. The aim is to attract more and more potential customers who are ready to buy and make them aware of your offers.
To do this, we use certain search terms – or keywords – that match the search intention and purchase intent of potential customers. Accordingly, there are search terms that communicate a clear intention to buy, such as “buy XY”. Otherwise, the entire customer journey must be taken into account. Search terms such as “XY in comparison” or “solutions for XY” can also direct potential customers to your website.
Search engine optimization – How we do it
To achieve our clients’ goals, there are three main things that help to increase sales and achieve high positions in the search engine for the keywords.
[GRAFIK (Mehrwert-Inhalt für die Erstellung für die Zielgruppe (Content)/ Backlink-Akquisition/ SEO Technik)]
This means that an SEO agency concentrates primarily on these three areas:
- Content
- Backlink acquisition
- SEO technology
This means that you have not only achieved general success on your website, but also invested in long-term success compared to measures such as SEA (search engine advertising). Almost no other measure is as sustainable as SEO.
Depending on your needs and wishes, there are other tasks that an SEO agency can take on for you. Some of these are already subcategories of the three main areas.
SEO success through user signals
Probably the most decisive factor for a successful ranking is content – also known as value-added content. It is closely connected, almost co-dependent, with the user signals (also known as user signals). These are indicators of how satisfied users are on your website. They send this information to the Google search engine algorithm via various forms of interaction.
Scoring points with quality and uniqueness alone is no longer enough – but it is a good start. It also depends on how the content is prepared. In other words, how is it presented visually and how is it presented to its users. The aim is to make the user as satisfied as possible with the presentation and content (user happiness) and thus motivate him to interact and stay on the website (dwell time).
From the experts
Most SEO agencies do this out of sheer convenience. This makes it easy for them, but leaves the customer with a task that should be carried out by an expert. The best results can only be achieved if you know what you are doing! Experts for SEO and UX should also be involved in entering the content. Otherwise, many potential EUR will fall by the wayside.
Just from the point of view of what can happen if a website that generates 30k sales a day, for example, does not work due to a small error. The amateur employee doesn’t know what they’ve done wrong and the SEO expert, who wanted to sit back and relax, has to do it and fix it in the end.
For this reason, we attach great importance to diligence and specialist personnel.
What you can expect from SEO agencies
You’ve probably also wondered why some SEO agencies leave the rest to you, even though you chose an SEO agency in the first place precisely because you wanted to leave it to an expert.
We also believe that it makes absolutely no sense to leave the “rest” to the customer instead of also taking care of the finishing touches. Whether it’s an expert who knows exactly what he’s doing or a layman who prefers to play it safe and doesn’t want to risk too much makes a huge difference. These may be places in Google search that you could have had. That’s annoying, isn’t it? We think so too.
It is much more practical when you know that your website is under the control of an SEO professional from the beginning to the end of the search engine optimization process.
Out of interest, we have exchanged ideas with other SEO agencies that we value highly. We all agree that CRM and store systems in particular are far too risky and require an incredible amount of expertise. This should not simply be left to a client if the agency in question has an expert with the same know-how.
SEO Marketing GmbH says: This is how it should be!
We have many years of experience working with large, medium-sized and small companies. Large companies usually have the advantage that they may have an internal expert who can take care of entering the content. But even in this case, communication takes place across so many hierarchical levels that we have come to a conclusion: Doing it ourselves is the quickest and safest way. We know what requirements the website has for the content and vice versa. Every now and then an error becomes apparent during installation or something could be improved. If the expert who created the content takes care of it, it can be done quickly. If someone else is involved in the training, then the question moves through several communication channels or errors are completely overlooked.
That’s why we want to be an all-round SEO service with quality standards. You have asked us for this service, then we are the ones who manage it from start to finish. Everything is professionally processed and installed here. Just as it should be when we are dying for the utmost quality and service.
We have individual experts for the various specialist areas of SEO and work hand in hand. Our communication system is sophisticated and efficient so that you can follow the process continuously. SEO Marketing GmbH advises you in such a way that you can also understand what is happening. Be part of the process, navigate along, express your wishes and much more. To ensure that everything works perfectly and that you are soon at the top of the Google rankings, leave the rest to us. This enables us to massively increase your sales.
If you also want an expert at your side that you can rely on completely, then we at SEO Marketing GmbH are happy to offer you our services. With transparency, expertise and teamwork, we reach our goal quickly and effectively.
