{"id":28955,"date":"2026-07-25T13:40:17","date_gmt":"2026-07-25T12:40:17","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/reference-facility-group-germany\/"},"modified":"2026-10-23T11:03:09","modified_gmt":"2026-10-23T10:03:09","slug":"reference-facility-group-germany","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-facility-group-germany\/","title":{"rendered":"Facility Germany GmbH"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case 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Button states match the existing reference overview (Elementor page 24101). *\/\n.smk-case a{transition:color .3s,background-color .3s,border-color .3s,box-shadow .3s}\n.smk-case a:not(.btn):hover,.smk-case a:not(.btn):focus-visible{color:#e91e63;text-decoration:underline;text-underline-offset:4px}\n.smk-case .btn{font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;font-weight:500;line-height:1;border:0;border-radius:20px;padding:12px 24px;min-height:0;box-shadow:0 0 10px rgba(0,0,0,.5);transition:all .3s;text-decoration:none}\n.smk-case .btn:hover,.smk-case .btn:focus-visible{background-color:#3f51b5;color:#fff;text-decoration:none}\n.smk-case .btn.secondary{background:transparent;color:#111833;font-family:Inter,sans-serif;font-size:16px;font-weight:600;border:1px solid #2c2c2c}\n.smk-case .btn.secondary:hover,.smk-case .btn.secondary:focus-visible{background:#f1f1f1;color:#000;border-color:#2c2c2c}\n.smk-case .cta .btn{background:#3f51b5;color:#fff;font-family:Inter,sans-serif;font-size:1.05rem;font-weight:700;padding:20px 36px;box-shadow:0 10px 25px rgba(78,88,200,.3)}\n.smk-case .cta .btn:hover,.smk-case .cta .btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Facility Germany GmbH<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 FACILITY SERVICES<\/span><h1>Facility Germany GmbH<\/h1><h2 class=\"tagline\">Present services clearly. Make contact easier.<\/h2><p>A responsive website, search engine optimisation, Google Ads and digital communication: for Facility Germany, we brought the website and its supporting marketing measures together.<\/p><div class=\"tags\"><span>Web design<\/span><span>SEO<\/span><span>Google Ads<\/span><span>Chatbot<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/facility-group-germany.de\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>facility-group-germany.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Bildschirmfoto-2025-06-25-um-15.11.58.png\" alt=\"Facility Germany GmbH \u2013 project website\" loading=\"eager\"><\/div><figcaption>A view of the website from our project documentation.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/FGG_Logo.png\" alt=\"Facility Germany GmbH Logo\" loading=\"lazy\"><p><strong>Facility Germany GmbH<\/strong><br>Website &#038; online marketing<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Facility services<\/strong><\/div><div><small>FOCUS<\/small><strong>Website &#038; online marketing<\/strong><\/div><div><small>MARKET<\/small><strong>Germany<\/strong><\/div><div><small>PROJECT<\/small><strong>Comprehensive digital support<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#seo-ergebnisse\">SEO results<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Clear access to a broad range of services.<\/h2><p>People looking for facility services need to see quickly which offer meets their requirements and how to reach the company.<\/p><\/div><div class=\"split\"><div><h3>Consider the website and customer acquisition together<\/h3><p>The digital presence needed to explain the services clearly and work across different devices. Search engines and adverts were to provide routes to the website alongside it.<\/p><p>We developed the website and complemented it with ongoing SEO, Google Ads campaigns, a custom chatbot and Google Business Profile maintenance.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Clear navigation<\/strong><span>Structure service information and contact options clearly.<\/span><\/li><li><strong>Several digital entry points<\/strong><span>Coordinate the website, search and adverts.<\/span><\/li><li><strong>Direct communication<\/strong><span>Provide an additional contact option through the chatbot.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>Our work for Facility Germany GmbH.<\/h2><p>An overview of the services, aligned with the specific project scope.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Responsive website<\/h3><p>Web design and page structure were implemented for clear use on desktops, tablets and smartphones.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>SEO &#038; Google Ads<\/h3><p>Ongoing search engine optimisation and targeted adverts support the online presence.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Chatbot<\/h3><p>A custom chatbot was integrated into the website as an additional communication channel.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Google Business Profile<\/h3><p>Profile maintenance supports a consistent local business presentation.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Website maintenance<\/h3><p>Content and technical foundations continue to be maintained as part of our support.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Domain &#038; hosting<\/h3><p>Domain management and hosting complement the technical support for the project.<\/p><\/article><\/div><\/div><\/section><style id=\"smk-seo-results\">\n.smk-case .growth-panel{border:1px solid #e2e5ef;border-radius:20px;padding:34px;background:#fff}\n.smk-case .growth-layout{display:grid;grid-template-columns:0.8fr 1.4fr;gap:48px;align-items:center}\n.smk-case .growth-number{font-family:Lato,sans-serif;font-size:64px;line-height:1.1;font-weight:900;color:#3f51b5;display:block;margin:12px 0}\n.smk-case .growth-label{font-size:16px;font-weight:700;color:#111833}.smk-case .growth-baseline{font-size:15px;color:#646d80;margin-top:16px}\n.smk-case .growth-chart{margin:0;min-width:0}.smk-case .growth-chart h3{font-size:22px;margin-bottom:24px}\n.smk-case .growth-row{display:grid;grid-template-columns:80px minmax(0,1fr) 58px;gap:14px;align-items:center;margin:18px 0}\n.smk-case .growth-date,.smk-case .growth-value{font-size:13px;line-height:1.4}.smk-case .growth-value{text-align:right;font-weight:800;color:#111833}\n.smk-case .growth-track{height:24px;border-left:1px solid #dfe3ef;background:#f4f5fa;border-radius:0 5px 5px 0;overflow:hidden}\n.smk-case .growth-bar{display:block;height:100%;background:#8b98d8;border-radius:0 5px 5px 0}.smk-case .growth-row:last-child .growth-bar{background:#3f51b5}\n.smk-case .growth-context{font-size:13px;color:#646d80;margin:0 0 24px}.smk-case .growth-note{font-size:12px;color:#646d80;border-top:1px solid #e6e8f0;padding-top:20px;margin:24px 0 0}\n@media(max-width:800px){.smk-case .growth-layout{grid-template-columns:1fr;gap:24px}.smk-case .growth-panel{padding:24px}.smk-case .growth-number{font-size:54px}}\n@media(max-width:420px){.smk-case .growth-panel{padding:18px}.smk-case .growth-row{grid-template-columns:63px minmax(0,1fr) 43px;gap:8px}.smk-case .growth-date,.smk-case .growth-value{font-size:11px}.smk-case .growth-number{font-size:48px}.smk-case .growth-chart h3{font-size:20px}}\n<\/style><section id=\"seo-ergebnisse\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">SEO RESULTS<\/span><h2>More search terms for the service offer.<\/h2><p>The number of keywords detected for Facility Germany increased more than sixfold in one year, providing a broader view of the domain\u2019s growing search presence.<\/p><\/div><div class=\"growth-panel\"><div class=\"growth-layout\"><div><strong class=\"growth-number\">+570%<\/strong><div class=\"growth-label\">more ranking keywords<\/div><p class=\"growth-baseline\">From <strong>30<\/strong> to <strong>201<\/strong><br>over the period shown.<\/p><\/div><figure class=\"growth-chart\"><h3>Ranking keywords<\/h3><div class=\"growth-row\"><span class=\"growth-date\">Oct 2025<\/span><span class=\"growth-track\" aria-hidden=\"true\"><span class=\"growth-bar\" style=\"width:14.93%\"><\/span><\/span><span class=\"growth-value\">30<\/span><\/div><div class=\"growth-row\"><span class=\"growth-date\">Apr 2026<\/span><span class=\"growth-track\" aria-hidden=\"true\"><span class=\"growth-bar\" style=\"width:53.73%\"><\/span><\/span><span class=\"growth-value\">108<\/span><\/div><div class=\"growth-row\"><span class=\"growth-date\">Oct 2026<\/span><span class=\"growth-track\" aria-hidden=\"true\"><span class=\"growth-bar\" style=\"width:100.00%\"><\/span><\/span><span class=\"growth-value\">201<\/span><\/div><\/figure><\/div><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>A shared presence for services and contact.<\/h2><p>The project views show the website as the central destination for the digital measures.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Mobile_FGG_Webseite.png\" alt=\"Facility Germany GmbH \u2013 mobile website\" loading=\"lazy\"><figcaption>Mobile project view of Facility Germany.<\/figcaption><\/figure><div><ul><li><strong>Responsive structure<\/strong><span>Service information remains accessible on smaller screens.<\/span><\/li><li><strong>Connected measures<\/strong><span>SEO and adverts lead to the central company website.<\/span><\/li><li><strong>Additional communication<\/strong><span>The chatbot and Business Profile extend the digital contact points.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/facility-group-germany.de\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>Supporting the website and marketing continuously.<\/h2><p>The collaboration connects technical support with the marketing channels in use.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Build<\/h3><p>Structure the services and contact options within the website.<\/p><\/div><div><small>02<\/small><h3>Support<\/h3><p>Manage SEO, Google Ads and the Business Profile.<\/p><\/div><div><small>03<\/small><h3>Develop<\/h3><p>Continue website maintenance and digital communication.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Facility Germany GmbH CASE STUDY \u00b7 FACILITY SERVICES Facility Germany GmbH Present services clearly. Make contact easier. A responsive website, search engine optimisation, Google Ads and digital communication: for Facility Germany, we brought the website and its supporting marketing measures together. Web designSEOGoogle AdsChatbot Explore the project \u2193View the website [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":28948,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[360],"class_list":["post-28955","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-industry-manufacturing-b2b"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/28955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=28955"}],"version-history":[{"count":8,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/28955\/revisions"}],"predecessor-version":[{"id":990292,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/28955\/revisions\/990292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/28948"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=28955"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=28955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}