{"id":29166,"date":"2026-08-26T12:48:58","date_gmt":"2026-08-26T11:48:58","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/reference-cenata\/"},"modified":"2026-10-23T10:58:32","modified_gmt":"2026-10-23T09:58:32","slug":"reference-cenata","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-cenata\/","title":{"rendered":"Cenata GmbH"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid 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.btn{background:#3f51b5;color:#fff;font-family:Inter,sans-serif;font-size:1.05rem;font-weight:700;padding:20px 36px;box-shadow:0 10px 25px rgba(78,88,200,.3)}\n.smk-case .cta .btn:hover,.smk-case .cta .btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Cenata GmbH<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 MEDICINE &#038; DIAGNOSTICS<\/span><h1>Cenata GmbH<\/h1><h2 class=\"tagline\">Complex information.<br>Clearly accessible.<\/h2><p>For Cenata GmbH, we designed a modern website that presents medical services clearly. Clear navigation, responsive presentation and ongoing maintenance are central to the project.<\/p><div class=\"tags\"><span>Web design<\/span><span>Responsive design<\/span><span>Content maintenance<\/span><span>Technical support<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/cenata.de\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>cenata.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-08-05-um-11.29.26.png\" alt=\"Cenata GmbH \u2013 project website\" loading=\"eager\"><\/div><figcaption>A view of the website from our project documentation.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/08\/cropped-Cenata_Logo_header.png\" alt=\"Cenata GmbH Logo\" loading=\"lazy\"><p><strong>Cenata GmbH<\/strong><br>Web design &#038; website maintenance<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Medicine &#038; diagnostics<\/strong><\/div><div><small>FOCUS<\/small><strong>Web design &#038; website maintenance<\/strong><\/div><div><small>MARKET<\/small><strong>Germany<\/strong><\/div><div><small>PROJECT<\/small><strong>Website &#038; support<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Clarity in a demanding field.<\/h2><p>A medical website needs carefully structured information. Visitors should be able to find their way and access relevant content.<\/p><\/div><div class=\"split\"><div><h3>Specialist content needs a clear presentation.<\/h3><p>For Cenata, the task was to present medical services in a well-organised digital presence. The design needed to support access to the information.<\/p><p>We developed intuitive navigation and a mobile-friendly presentation. Content maintenance, technical upkeep and SEO measures provide ongoing support for the website.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Organise information<\/strong><span>Present services in a clear page structure.<\/span><\/li><li><strong>Simplify use<\/strong><span>Adapt navigation and presentation to different devices.<\/span><\/li><li><strong>Maintain content<\/strong><span>Support updates and technical maintenance during ongoing operation.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>Clear design and ongoing support.<\/h2><p>The work combines website development with maintenance of its content and technical foundations.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Web design<\/h3><p>Design a modern, well-organised website to present medical services.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Navigation<\/h3><p>Develop clear navigation to help visitors reach relevant information.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Responsive implementation<\/h3><p>Prepare the presentation for smartphones, tablets and desktops.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Content maintenance<\/h3><p>Update and integrate content within the existing website.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Technical maintenance<\/h3><p>Support operation through regular technical maintenance.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>SEO measures<\/h3><p>Complement the website with optimisation for relevant searches.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Clear guidance across different devices.<\/h2><p>The documented website view shows the mobile implementation and illustrates the design focus of this project.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/08\/Cenata_Webseite_.png\" alt=\"Cenata GmbH \u2013 mobile website view\" loading=\"lazy\"><figcaption>Mobile view of the Cenata website from the project documentation.<\/figcaption><\/figure><div><ul><li><strong>A clear website<\/strong><span>Medical services are presented in an understandable structure.<\/span><\/li><li><strong>Responsive design<\/strong><span>Content is prepared for different screen sizes.<\/span><\/li><li><strong>Ongoing maintenance<\/strong><span>Content updates and technical support complement the implementation.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/cenata.de\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>A carefully maintained information website.<\/h2><p>Design, content and technical operation are treated as connected tasks.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Structure<\/h3><p>Organise information and services clearly.<\/p><\/div><div><small>02<\/small><h3>Present<\/h3><p>Deliver clear design across different devices.<\/p><\/div><div><small>03<\/small><h3>Update<\/h3><p>Integrate content and maintain the technical foundation.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Cenata GmbH CASE STUDY \u00b7 MEDICINE &#038; DIAGNOSTICS Cenata GmbH Complex information.Clearly accessible. For Cenata GmbH, we designed a modern website that presents medical services clearly. Clear navigation, responsive presentation and ongoing maintenance are central to the project. Web designResponsive designContent maintenanceTechnical support Explore the project \u2193View the website \u2197 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":28914,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[353],"class_list":["post-29166","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-health-medicine-care"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=29166"}],"version-history":[{"count":6,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29166\/revisions"}],"predecessor-version":[{"id":990288,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29166\/revisions\/990288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/28914"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=29166"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=29166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}