{"id":29245,"date":"2025-06-27T12:07:03","date_gmt":"2025-06-27T11:07:03","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/reference-expert-stairlifts\/"},"modified":"2026-10-23T13:11:17","modified_gmt":"2026-10-23T12:11:17","slug":"reference-expert-stairlifts","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-expert-stairlifts\/","title":{"rendered":"Expert Treppenlifte"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case 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.fact-grid{grid-template-columns:1fr}}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Expert Treppenlifte<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 STAIRLIFTS<\/span><h1>Expert Treppenlifte<\/h1><h2 class=\"tagline\">Present home mobility clearly.<\/h2><p>For Expert Treppenlifte, we built a new website with user guidance tailored to its audience. Technical and content SEO and the Google Business Profile complement the website.<\/p><div class=\"tags\"><span>Web design<\/span><span>User journey<\/span><span>SEO content<\/span><span>Technical SEO<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/expert-treppenlifte.de\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>expert-treppenlifte.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Bildschirmfoto-2025-06-27-um-13.28.48.png\" alt=\"Expert Treppenlifte \u2013 project website\" loading=\"eager\"><\/div><figcaption>A view of the website from our project documentation.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Logo-Expert-Treppenlifte.png\" alt=\"Expert Treppenlifte Logo\" loading=\"lazy\"><p><strong>Expert Treppenlifte<\/strong><br>Web design &#038; local SEO<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Stairlifts<\/strong><\/div><div><small>FOCUS<\/small><strong>Web design &#038; local SEO<\/strong><\/div><div><small>MARKET<\/small><strong>Germany<\/strong><\/div><div><small>PROJECT<\/small><strong>Website development<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#seo-ergebnisse\">SEO development<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Make a service that needs explanation accessible.<\/h2><p>People considering a stairlift need guidance and an accessible route to the provider. The website should present the offer clearly and make the next contact step easier.<\/p><\/div><div class=\"split\"><div><h3>Our approach<\/h3><p>We connected responsive design with relevant search topics and technical SEO. The Google Business Profile was revised as a local contact point.<\/p><p><\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Explain the offer<\/strong><span>The services are presented in a clear setting.<\/span><\/li><li><strong>Make contact easier<\/strong><span>The user journey addresses prospective customers with specific information needs.<\/span><\/li><li><strong>A local complement<\/strong><span>The Google Business Profile complements the website.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>Web design &#038; local SEO in the project.<\/h2><p>For Expert Treppenlifte, we built a new website with user guidance tailored to its audience. Technical and content SEO and the Google Business Profile complement the website.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Web design<\/h3><p>Present the stairlift offer on a clearly organised website.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>User journey<\/h3><p>Tailor information to prospective customers\u2019 needs.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>SEO content<\/h3><p>Include relevant search terms in the content structure.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Technical SEO<\/h3><p>Develop the technical foundations of search engine optimisation.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Google Business Profile<\/h3><p>Optimise the company\u2019s local presentation.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Website support<\/h3><p>Support maintenance, domain management and hosting.<\/p><\/article><\/div><\/div><\/section><section id=\"seo-ergebnisse\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">SEO DEVELOPMENT<\/span><h2>A broader presence in search results.<\/h2><p>The documented trend shows a clear increase in URLs appearing in Google\u2019s top 100 and top 10. The development reflects long-term growth and fluctuations along the way.<\/p><\/div><figure class=\"work-image\"><a href=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Bildschirmfoto-2025-06-27-um-13.51.56-1024x367.png\" target=\"_blank\" rel=\"noopener\" aria-label=\"SEO-Verlauf von Expert Treppenlifte vergr\u00f6\u00dfern\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Bildschirmfoto-2025-06-27-um-13.51.56-1024x367.png\" alt=\"Expert Treppenlifte: ranking URLs in Google\u2019s top 100 and top 10 from 2020 to 2025\" loading=\"lazy\" style=\"width:100%;max-height:none\"><\/a><figcaption>Ranking URLs in Google\u2019s top 100 and top 10 \u00b7 2020\u20132025. Open the chart to enlarge.<\/figcaption><\/figure><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Clear guidance across different devices.<\/h2><p>The project views show the Expert Treppenlifte website, with a focus on clear structure and mobile presentation.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Expert-Treppenlifte_Webseite-768x512.png.avif\" alt=\"Expert Treppenlifte \u2013 project view\" loading=\"lazy\"><figcaption>Website view from the Expert Treppenlifte project.<\/figcaption><\/figure><div><ul><li><strong>Explain the offer<\/strong><span>The services are presented in a clear setting.<\/span><\/li><li><strong>Make contact easier<\/strong><span>The user journey addresses prospective customers with specific information needs.<\/span><\/li><li><strong>A local complement<\/strong><span>The Google Business Profile complements the website.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/expert-treppenlifte.de\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>Connect the website with local search.<\/h2><p>We connected responsive design with relevant search topics and technical SEO. The Google Business Profile was revised as a local contact point.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Web design<\/h3><p>Present the stairlift offer on a clearly organised website.<\/p><\/div><div><small>02<\/small><h3>User journey<\/h3><p>Tailor information to prospective customers\u2019 needs.<\/p><\/div><div><small>03<\/small><h3>SEO content<\/h3><p>Include relevant search terms in the content structure.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Expert Treppenlifte CASE STUDY \u00b7 STAIRLIFTS Expert Treppenlifte Present home mobility clearly. For Expert Treppenlifte, we built a new website with user guidance tailored to its audience. Technical and content SEO and the Google Business Profile complement the website. Web designUser journeySEO contentTechnical SEO Explore the project \u2193View the website [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":28937,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[353],"class_list":["post-29245","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-health-medicine-care"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=29245"}],"version-history":[{"count":7,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29245\/revisions"}],"predecessor-version":[{"id":990443,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29245\/revisions\/990443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/28937"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=29245"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=29245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}