{"id":29434,"date":"2026-09-04T09:00:00","date_gmt":"2026-09-04T08:00:00","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/reference-rheinmetall-insurance-services\/"},"modified":"2026-10-23T10:34:32","modified_gmt":"2026-10-23T09:34:32","slug":"reference-rheinmetall-insurance-services","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-rheinmetall-insurance-services\/","title":{"rendered":"Rheinmetall Insurance Services"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid #e91e63;outline-offset:5px}.smk-case img{max-width:100%;height:auto;display:block}.smk-case .shell{max-width:1200px;margin:auto;padding:0 32px}.smk-case section{padding:85px 0;scroll-margin-top:120px}.smk-case .hero{background:linear-gradient(135deg,#f7f8fc,#fff);padding-top:38px;padding-bottom:64px}.smk-case .crumb{font-size:14px;margin-bottom:38px}.smk-case .eyebrow{font-size:12px;letter-spacing:2px;font-weight:800;color:#3f51b5;margin-bottom:18px;display:block}.smk-case .hero-grid,.smk-case .split{display:grid;grid-template-columns:1.08fr 1fr;gap:54px;align-items:center}.smk-case .tagline{font-size:35px;margin:0 0 24px}.smk-case .tags{display:flex;gap:8px;flex-wrap:wrap;margin:25px 0}.smk-case .tags span{padding:6px 12px;border:1px solid #dfe3ef;border-radius:30px;background:#fff;font-size:13px;font-weight:600}.smk-case .actions{display:flex;gap:14px;align-items:center;flex-wrap:wrap;margin-top:28px}.smk-case .btn{display:inline-flex;justify-content:center;align-items:center;min-height:48px;padding:12px 24px;border-radius:20px;background:linear-gradient(90deg,#3f51b5 0%,#f2295b 80%);font-size:18px;font-weight:500;color:white;text-decoration:none;line-height:1.4}.smk-case .btn.secondary{background:transparent;border:1px solid #3f51b5;color:#3f51b5;font-size:16px;font-weight:600}.smk-case .browser{background:white;border:1px solid #e2e5ef;border-radius:18px;overflow:hidden;box-shadow:0 20px 55px #19234012}.smk-case .bar{padding:12px 16px;background:#f0f2f7;font-size:12px;color:#687084;display:flex;align-items:center;gap:6px}.smk-case .bar i{width:7px;height:7px;border-radius:50%;background:#c4cada}.smk-case .bar span{margin-left:12px}.smk-case .browser img{width:100%;aspect-ratio:1.55;object-fit:cover;object-position:top}.smk-case figcaption{font-size:12px;color:#646d80;margin-top:12px}.smk-case figure{margin:0}.smk-case .signature{display:flex;gap:22px;align-items:center;margin-top:26px;font-size:14px}.smk-case .signature img{width:95px;max-height:64px;object-fit:contain}.smk-case .signature p{margin:0}.smk-case .facts{padding:28px 0;border-block:1px solid #e6e8f0}.smk-case .fact-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}.smk-case .fact-grid small{display:block;font-size:11px;letter-spacing:1.4px;color:#6a7183;margin-bottom:7px}.smk-case .fact-grid strong{font-family:Lato,sans-serif;font-size:19px;color:#2c2c2c}.smk-case .jump{padding:22px 0;border-bottom:1px solid #e6e8f0}.smk-case .jump .shell{display:flex;gap:28px;flex-wrap:wrap}.smk-case .jump a{font-size:14px;font-weight:600;text-decoration:none}.smk-case .intro{max-width:840px;margin-bottom:36px}.smk-case .soft{background:#f7f8fc}.smk-case .cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.smk-case .card{padding:30px;border:1px solid #e2e5ef;border-radius:18px;background:white}.smk-case .card p{font-size:16px;margin:0}.smk-case .num{display:block;color:#3f51b5;font-size:14px;font-weight:800;margin-bottom:25px}.smk-case .aside{background:#f4f5fc;border-radius:20px;padding:34px}.smk-case ul{padding:0;list-style:none;margin:0}.smk-case li{padding:16px 0;border-bottom:1px solid #dde2f0}.smk-case li:last-child{border:0}.smk-case li strong{display:block;color:#2c2c2c;font-family:Lato,sans-serif;font-size:21px;margin-bottom:5px}.smk-case li span{font-size:16px}.smk-case .work-image{border-radius:20px;background:#f4f5fa;padding:24px}.smk-case .work-image img{max-height:520px;width:100%;object-fit:contain}.smk-case .proof-card .rank{font-family:Lato,sans-serif;font-size:66px;line-height:1;font-weight:900;color:#3f51b5;margin:18px 0}.smk-case .proof-card .rank small{font-size:16px;display:block;color:#677086;font-family:\"Plus Jakarta Sans\",sans-serif;font-weight:500;margin-top:12px}.smk-case .serp{display:grid;gap:7px;margin-top:24px}.smk-case .serp span{height:9px;background:#edf0f6;border-radius:5px;width:90%}.smk-case .serp span:first-child{height:16px;background:linear-gradient(90deg,#3f51b5,#7989dd);width:100%}.smk-case .source{font-size:12px;color:#626b7e;margin-top:20px}.smk-case .cta{background:linear-gradient(135deg,#3f51b5 0%,#2c2c2c 100%);text-align:center}.smk-case .cta .eyebrow,.smk-case .cta h2,.smk-case .cta p{color:white}.smk-case .cta h2{font-size:45px;font-weight:800;margin:0 auto 24px;max-width:800px}.smk-case .cta p{max-width:750px;margin:0 auto 30px}.smk-case .proof-links{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}.smk-case .proof-links a{font-size:14px;border-bottom:1px solid #a8b3df;text-decoration:none}.smk-case .flow{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.smk-case .flow>div{border-top:3px solid #3f51b5;padding:23px 0}.smk-case .flow p{font-size:16px}.smk-case .flow small{display:block;color:#3f51b5;font-weight:700;margin-bottom:14px;font-size:12px}\n@media(max-width:900px){.smk-case .hero-grid,.smk-case .split{grid-template-columns:1fr;gap:32px}.smk-case .cards{grid-template-columns:repeat(2,1fr)}.smk-case .fact-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:600px){.smk-case{font-size:16px}.smk-case .shell{padding:0 22px}.smk-case section{padding:54px 0}.smk-case .hero{padding-top:25px}.smk-case h1{font-size:40px;overflow-wrap:anywhere}.smk-case h2{font-size:30px}.smk-case h3{font-size:21px}.smk-case .tagline{font-size:28px}.smk-case .cards,.smk-case .flow{grid-template-columns:1fr}.smk-case .card{padding:25px}.smk-case .fact-grid{gap:24px 16px}.smk-case .fact-grid strong{font-size:17px}.smk-case .cta h2{font-size:32px}.smk-case .jump .shell{gap:12px 22px}.smk-case .btn{font-size:16px}.smk-case .aside{padding:25px}.smk-case .crumb{margin-bottom:28px}.smk-case .work-image{padding:12px}}\n<\/style><style id=\"smk-case-interactions\">\/* Button states match the existing reference overview (Elementor page 24101). *\/\n.smk-case a{transition:color .3s,background-color .3s,border-color .3s,box-shadow .3s}\n.smk-case a:not(.btn):hover,.smk-case a:not(.btn):focus-visible{color:#e91e63;text-decoration:underline;text-underline-offset:4px}\n.smk-case .btn{font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;font-weight:500;line-height:1;border:0;border-radius:20px;padding:12px 24px;min-height:0;box-shadow:0 0 10px rgba(0,0,0,.5);transition:all .3s;text-decoration:none}\n.smk-case .btn:hover,.smk-case .btn:focus-visible{background-color:#3f51b5;color:#fff;text-decoration:none}\n.smk-case .btn.secondary{background:transparent;color:#111833;font-family:Inter,sans-serif;font-size:16px;font-weight:600;border:1px solid #2c2c2c}\n.smk-case .btn.secondary:hover,.smk-case .btn.secondary:focus-visible{background:#f1f1f1;color:#000;border-color:#2c2c2c}\n.smk-case .cta .btn{background:#3f51b5;color:#fff;font-family:Inter,sans-serif;font-size:1.05rem;font-weight:700;padding:20px 36px;box-shadow:0 10px 25px rgba(78,88,200,.3)}\n.smk-case .cta .btn:hover,.smk-case .cta .btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Rheinmetall Insurance Services<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 INSURANCE<\/span><h1>Rheinmetall Insurance Services<\/h1><h2 class=\"tagline\">A consistent brand presence, down to the details.<\/h2><p>For Rheinmetall Insurance Services, we adapted the cookie banner design to its corporate identity. The assignment focused on this specific website touchpoint.<\/p><div class=\"tags\"><span>Graphic adjustments<\/span><span>Cookie banner<\/span><span>Corporate design<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/privat.rh-insuranceservices.com\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>privat.rh-insuranceservices.com<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/07\/Bildschirmfoto-2025-07-21-um-12.19.33.png\" alt=\"Rheinmetall Insurance Services \u2013 project website context\" loading=\"eager\"><\/div><figcaption>The existing website provides context for the cookie banner adjustments.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.gmbh\/wp-content\/uploads\/2025\/07\/rtheinmetalllogo_svg.svg\" alt=\"Rheinmetall Insurance Services Logo\" loading=\"lazy\"><p><strong>Rheinmetall Insurance Services<\/strong><br>Cookie banner &#038; corporate design<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Insurance<\/strong><\/div><div><small>FOCUS<\/small><strong>Cookie banner &#038; corporate design<\/strong><\/div><div><small>MARKET<\/small><strong>Germany<\/strong><\/div><div><small>PROJECT<\/small><strong>Targeted design adjustments<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Small touchpoints also shape a brand.<\/h2><p>A cookie banner is often one of the first elements visitors see on a website. Its design should fit the company and be easy to understand.<\/p><\/div><div class=\"split\"><div><h3>Build on the existing identity<\/h3><p>The insurance provider needed a targeted visual adjustment. Its corporate identity guidelines set the framework for our work on the banner.<\/p><p>We revised the appearance of the cookie banner to align it with the existing brand presence. The focus was on design and user communication.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Brand consistency<\/strong><span>Reflect the corporate identity in the cookie banner.<\/span><\/li><li><strong>Clear design<\/strong><span>Present information and controls clearly.<\/span><\/li><li><strong>Consistency<\/strong><span>Design the banner as part of the existing presence.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>Our work for Rheinmetall Insurance Services.<\/h2><p>An overview of the services, aligned with the specific project scope.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Visual adjustments<\/h3><p>Adapt the graphic design of the cookie banner to the existing brand presence.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Corporate identity<\/h3><p>Use the company\u2019s design guidelines as the foundation for the appearance.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>User communication<\/h3><p>Clear design helps visitors find their way when they first arrive on the website.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>A targeted adjustment within an existing website.<\/h2><p>The website view places the project in its brand context. The documented service is the graphic adaptation of the cookie banner.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/07\/Bildschirmfoto-2025-07-21-um-12.19.33.png\" alt=\"Rheinmetall Insurance Services \u2013 existing website\" loading=\"lazy\"><figcaption>Project context: the Rheinmetall Insurance Services website.<\/figcaption><\/figure><div><ul><li><strong>A clearly defined assignment<\/strong><span>Graphic adjustments to the cookie banner.<\/span><\/li><li><strong>Established design guidelines<\/strong><span>Implementation in line with the corporate identity.<\/span><\/li><li><strong>A consistent impression<\/strong><span>Alignment with the existing website and brand communication.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/privat.rh-insuranceservices.com\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>Precise implementation within the brand guidelines.<\/h2><p>This project centres on the careful adjustment of a single website element.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Review the guidelines<\/h3><p>Use the corporate identity as a foundation.<\/p><\/div><div><small>02<\/small><h3>Align the design<\/h3><p>Fit the banner into the existing presence.<\/p><\/div><div><small>03<\/small><h3>Implement the adjustment<\/h3><p>Deliver the targeted visual revision.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Rheinmetall Insurance Services CASE STUDY \u00b7 INSURANCE Rheinmetall Insurance Services A consistent brand presence, down to the details. For Rheinmetall Insurance Services, we adapted the cookie banner design to its corporate identity. The assignment focused on this specific website touchpoint. Graphic adjustmentsCookie bannerCorporate design Explore the project \u2193View the website [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":46967,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[345],"class_list":["post-29434","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-advice-legal-finance"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=29434"}],"version-history":[{"count":6,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29434\/revisions"}],"predecessor-version":[{"id":990264,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29434\/revisions\/990264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/46967"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=29434"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=29434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}