{"id":29618,"date":"2025-07-31T12:42:00","date_gmt":"2025-07-31T11:42:00","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/reference-cp-care\/"},"modified":"2026-10-23T10:43:34","modified_gmt":"2026-10-23T09:43:34","slug":"reference-cp-care","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-cp-care\/","title":{"rendered":"CP \u00e7are Pflegeexperten"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid 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.fact-grid{grid-template-columns:1fr}}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; CP \u00e7are Pflegeexperten<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 CARE ADVICE<\/span><h1>CP \u00e7are Pflegeexperten<\/h1><h2 class=\"tagline\">Making care advice clear and accessible.<\/h2><p>For CP \u00e7are Pflegeexperten, we brought the website, search engine optimisation and graphic design together in one digital project. The website clearly presents its independent care advice in Cologne and Duisburg.<\/p><div class=\"tags\"><span>Web design<\/span><span>SEO<\/span><span>Graphic design<\/span><span>Website maintenance<\/span><span>Hosting<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/care-pflegeexperten.de\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>care-pflegeexperten.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/07\/Bildschirmfoto-2025-07-31-um-10.55.41.png\" alt=\"CP \u00e7are Pflegeexperten \u2013 project website\" loading=\"eager\"><\/div><figcaption>A view of the website from our project documentation.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/07\/Logo_CP_Care-scaled-1.png\" alt=\"CP \u00e7are Pflegeexperten Logo\" loading=\"lazy\"><p><strong>CP \u00e7are Pflegeexperten<\/strong><br>Website, SEO &#038; graphic design<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Care advice<\/strong><\/div><div><small>FOCUS<\/small><strong>Website, SEO &#038; graphic design<\/strong><\/div><div><small>MARKET<\/small><strong>Cologne &#038; Duisburg<\/strong><\/div><div><small>PROJECT<\/small><strong>Digital brand presence<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#seo-ergebnisse\">SEO results<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Guidance in a demanding situation.<\/h2><p>People who need care and their relatives often search for support under time pressure. The website should explain the advice available and provide a clear way to get in touch.<\/p><\/div><div class=\"split\"><div><h3>Advice for different needs<\/h3><p>CP \u00e7are supports people with questions about care benefits and care grades. For its digital presence, presenting these different reasons for seeking advice clearly was essential.<\/p><p>We built the website and developed the graphic design, complemented by SEO and the technical foundation of domain and hosting. Website maintenance is also part of the documented project scope.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Provide clear information<\/strong><span>Organise the advice available for people needing care and their relatives.<\/span><\/li><li><strong>Present a consistent brand<\/strong><span>Coordinate the website and graphic design.<\/span><\/li><li><strong>Address the local audience<\/strong><span>Reflect the Cologne and Duisburg locations in the website.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>Our work for CP \u00e7are Pflegeexperten.<\/h2><p>An overview of the services, aligned with the specific project scope.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Website &#038; design<\/h3><p>Build the digital presence and present the content in a clear visual structure.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>SEO &#038; local focus<\/h3><p>Connect search engine optimisation with the advice services and locations.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Graphic design &#038; support<\/h3><p>Complement the brand visually and support the website, domain and hosting.<\/p><\/article><\/div><\/div><\/section><style id=\"smk-seo-results\">\n.smk-case .growth-panel{border:1px solid #e2e5ef;border-radius:20px;padding:34px;background:#fff}\n.smk-case .growth-layout{display:grid;grid-template-columns:0.8fr 1.4fr;gap:48px;align-items:center}\n.smk-case .growth-number{font-family:Lato,sans-serif;font-size:64px;line-height:1.1;font-weight:900;color:#3f51b5;display:block;margin:12px 0}\n.smk-case .growth-label{font-size:16px;font-weight:700;color:#111833}.smk-case .growth-baseline{font-size:15px;color:#646d80;margin-top:16px}\n.smk-case .growth-chart{margin:0;min-width:0}.smk-case .growth-chart h3{font-size:22px;margin-bottom:24px}\n.smk-case .growth-row{display:grid;grid-template-columns:80px minmax(0,1fr) 58px;gap:14px;align-items:center;margin:18px 0}\n.smk-case .growth-date,.smk-case .growth-value{font-size:13px;line-height:1.4}.smk-case .growth-value{text-align:right;font-weight:800;color:#111833}\n.smk-case .growth-track{height:24px;border-left:1px solid #dfe3ef;background:#f4f5fa;border-radius:0 5px 5px 0;overflow:hidden}\n.smk-case .growth-bar{display:block;height:100%;background:#8b98d8;border-radius:0 5px 5px 0}.smk-case .growth-row:last-child .growth-bar{background:#3f51b5}\n.smk-case .growth-context{font-size:13px;color:#646d80;margin:0 0 24px}.smk-case .growth-note{font-size:12px;color:#646d80;border-top:1px solid #e6e8f0;padding-top:20px;margin:24px 0 0}\n@media(max-width:800px){.smk-case .growth-layout{grid-template-columns:1fr;gap:24px}.smk-case .growth-panel{padding:24px}.smk-case .growth-number{font-size:54px}}\n@media(max-width:420px){.smk-case .growth-panel{padding:18px}.smk-case .growth-row{grid-template-columns:63px minmax(0,1fr) 43px;gap:8px}.smk-case .growth-date,.smk-case .growth-value{font-size:11px}.smk-case .growth-number{font-size:48px}.smk-case .growth-chart h3{font-size:20px}}\n<\/style><section id=\"seo-ergebnisse\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">SEO RESULTS<\/span><h2>Organic traffic more than doubled.<\/h2><p>Estimated monthly traffic from organic Google searches rose significantly year on year for CP \u00e7are Pflegeexperten. The trend shows the growth of its existing care website.<\/p><\/div><div class=\"growth-panel\"><div class=\"growth-layout\"><div><strong class=\"growth-number\">+106%<\/strong><div class=\"growth-label\">more estimated organic traffic<\/div><p class=\"growth-baseline\">From <strong>187<\/strong> to <strong>386<\/strong><br>over the period shown.<\/p><\/div><figure class=\"growth-chart\"><h3>Estimated monthly visits<\/h3><div class=\"growth-row\"><span class=\"growth-date\">Oct 2025<\/span><span class=\"growth-track\" aria-hidden=\"true\"><span class=\"growth-bar\" style=\"width:48.45%\"><\/span><\/span><span class=\"growth-value\">187<\/span><\/div><div class=\"growth-row\"><span class=\"growth-date\">Apr 2026<\/span><span class=\"growth-track\" aria-hidden=\"true\"><span class=\"growth-bar\" style=\"width:48.70%\"><\/span><\/span><span class=\"growth-value\">188<\/span><\/div><div class=\"growth-row\"><span class=\"growth-date\">Oct 2026<\/span><span class=\"growth-track\" aria-hidden=\"true\"><span class=\"growth-bar\" style=\"width:100.00%\"><\/span><\/span><span class=\"growth-value\">386<\/span><\/div><\/figure><\/div><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Care advice with a clear structure.<\/h2><p>The mobile project view shows the completed website. The focus is on presenting care advice clearly and maintaining a consistent design.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/07\/CP-Care_Mobil_Webseite_.png\" alt=\"CP \u00e7are Pflegeexperten \u2013 mobile care-advice website\" loading=\"lazy\"><figcaption>Mobile project view of CP \u00e7are Pflegeexperten.<\/figcaption><\/figure><div><ul><li><strong>Reasons for seeking advice<\/strong><span>The offer is presented in clear sections.<\/span><\/li><li><strong>Consistent design<\/strong><span>Graphic elements and the website form a coherent presence.<\/span><\/li><li><strong>Local presence<\/strong><span>Cologne and Duisburg give the presentation a specific local context.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/care-pflegeexperten.de\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>Connecting information, design and technology.<\/h2><p>The project brings the digital presentation of the care advice service together in a coordinated presence.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Organise<\/h3><p>Structure needs and advice services clearly.<\/p><\/div><div><small>02<\/small><h3>Design<\/h3><p>Align the website and graphic design with the brand.<\/p><\/div><div><small>03<\/small><h3>Support<\/h3><p>Maintain the digital and technical foundation.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; CP \u00e7are Pflegeexperten CASE STUDY \u00b7 CARE ADVICE CP \u00e7are Pflegeexperten Making care advice clear and accessible. For CP \u00e7are Pflegeexperten, we brought the website, search engine optimisation and graphic design together in one digital project. The website clearly presents its independent care advice in Cologne and Duisburg. 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