{"id":29668,"date":"2025-07-31T08:26:59","date_gmt":"2025-07-31T07:26:59","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/reference-veautiful\/"},"modified":"2026-10-23T14:22:33","modified_gmt":"2026-10-23T13:22:33","slug":"reference-veautiful","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-veautiful\/","title":{"rendered":"VEAUTIFUL"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid 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.fact-grid{grid-template-columns:1fr}}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; VEAUTIFUL<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 BEAUTY &#038; WELLNESS<\/span><h1>VEAUTIFUL<\/h1><h2 class=\"tagline\">Making beauty services easier to find.<\/h2><p>For VEAUTIFUL, we combined landing pages, SEO and technical and structural website improvements with web design aligned to the brand. Google Business Profile support complements the studio\u2019s local presence.<\/p><div class=\"tags\"><span>Landing pages<\/span><span>SEO<\/span><span>Web design<\/span><span>Website optimisation<\/span><span>Google Business Profile<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/veautiful.de\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>veautiful.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/07\/Bildschirmfoto-2025-07-23-um-13.35.07-scaled-1.png\" alt=\"VEAUTIFUL \u2013 project website\" loading=\"eager\"><\/div><figcaption>A view of the website from our project documentation.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.gmbh\/wp-content\/uploads\/2025\/07\/logo-veautiful.svg\" alt=\"VEAUTIFUL logo\" loading=\"lazy\"><p><strong>VEAUTIFUL<\/strong><br>Landing pages &#038; SEO<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Beauty &#038; wellness<\/strong><\/div><div><small>FOCUS<\/small><strong>Landing pages &#038; SEO<\/strong><\/div><div><small>MARKET<\/small><strong>Neukirchen-Vluyn<\/strong><\/div><div><small>PROJECT<\/small><strong>Website development<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>A relevant starting point for every treatment.<\/h2><p>Eyelash extensions, nail modelling and specialist foot care prompt different searches. The website should distinguish the services clearly and guide visitors to the right information.<\/p><\/div><div class=\"split\"><div><h3>A beauty studio with several specialisms<\/h3><p>VEAUTIFUL by Verena Helfensteller offers beauty treatments in Neukirchen-Vluyn. Its varied services need clear service pages and a consistent local presentation.<\/p><p>We created targeted landing pages and worked on the website\u2019s technical and content structure. Brand-aligned design and Google Business Profile maintenance complement the SEO work.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Distinguish services<\/strong><span>Present individual treatments on targeted pages.<\/span><\/li><li><strong>Preserve the brand<\/strong><span>Align the design and interface with the studio.<\/span><\/li><li><strong>Inform locally<\/strong><span>Support the website and Google profile with consistent information.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>What we implemented for VEAUTIFUL.<\/h2><p>An overview of the services, aligned with the specific project scope.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Landing pages &#038; content<\/h3><p>Create targeted pages for different beauty services.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>SEO &#038; website optimisation<\/h3><p>Connect technical and structural improvements with search intent.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Web design<\/h3><p>Develop the website and interface in line with the brand.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Google Business Profile<\/h3><p>Maintain the local business presentation over time.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Clear pages for each beauty service.<\/h2><p>The mobile project view shows the website we worked on. Service pages and design create a suitable framework for the studio\u2019s different treatments.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/07\/Veautiful_Mobil_Webseite_.png\" alt=\"VEAUTIFUL \u2013 mobile beauty studio website\" loading=\"lazy\"><figcaption>Mobile project view of VEAUTIFUL.<\/figcaption><\/figure><div><ul><li><strong>Targeted service pages<\/strong><span>Individual treatments have a clear content starting point.<\/span><\/li><li><strong>Brand-aligned design<\/strong><span>The design reflects the studio\u2019s identity.<\/span><\/li><li><strong>Local context<\/strong><span>The website and business profile complement each other.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/veautiful.de\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>Bringing services, search topics and the brand together.<\/h2><p>Website development connects individual service pages with the studio\u2019s local presence.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Structure<\/h3><p>Match beauty services with relevant search topics.<\/p><\/div><div><small>02<\/small><h3>Optimise<\/h3><p>Work on landing pages, technology and design.<\/p><\/div><div><small>03<\/small><h3>Maintain<\/h3><p>Keep the local business presentation up to date.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; VEAUTIFUL CASE STUDY \u00b7 BEAUTY &#038; WELLNESS VEAUTIFUL Making beauty services easier to find. For VEAUTIFUL, we combined landing pages, SEO and technical and structural website improvements with web design aligned to the brand. Google Business Profile support complements the studio\u2019s local presence. Landing pagesSEOWeb designWebsite optimisationGoogle Business Profile Explore [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":28926,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[343],"class_list":["post-29668","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-beauty-wellness"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=29668"}],"version-history":[{"count":7,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29668\/revisions"}],"predecessor-version":[{"id":990521,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29668\/revisions\/990521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/28926"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=29668"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=29668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}