{"id":29790,"date":"2025-06-27T10:28:44","date_gmt":"2025-06-27T09:28:44","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/reference-fixed-chest\/"},"modified":"2026-10-23T12:55:48","modified_gmt":"2026-10-23T11:55:48","slug":"reference-fixed-chest","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-fixed-chest\/","title":{"rendered":"Festtruhe Brautmoden"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid #e91e63;outline-offset:5px}.smk-case img{max-width:100%;height:auto;display:block}.smk-case .shell{max-width:1200px;margin:auto;padding:0 32px}.smk-case section{padding:85px 0;scroll-margin-top:120px}.smk-case .hero{background:linear-gradient(135deg,#f7f8fc,#fff);padding-top:38px;padding-bottom:64px}.smk-case .crumb{font-size:14px;margin-bottom:38px}.smk-case .eyebrow{font-size:12px;letter-spacing:2px;font-weight:800;color:#3f51b5;margin-bottom:18px;display:block}.smk-case .hero-grid,.smk-case .split{display:grid;grid-template-columns:1.08fr 1fr;gap:54px;align-items:center}.smk-case .tagline{font-size:35px;margin:0 0 24px}.smk-case .tags{display:flex;gap:8px;flex-wrap:wrap;margin:25px 0}.smk-case .tags span{padding:6px 12px;border:1px solid #dfe3ef;border-radius:30px;background:#fff;font-size:13px;font-weight:600}.smk-case .actions{display:flex;gap:14px;align-items:center;flex-wrap:wrap;margin-top:28px}.smk-case .btn{display:inline-flex;justify-content:center;align-items:center;min-height:48px;padding:12px 24px;border-radius:20px;background:linear-gradient(90deg,#3f51b5 0%,#f2295b 80%);font-size:18px;font-weight:500;color:white;text-decoration:none;line-height:1.4}.smk-case .btn.secondary{background:transparent;border:1px solid #3f51b5;color:#3f51b5;font-size:16px;font-weight:600}.smk-case .browser{background:white;border:1px solid #e2e5ef;border-radius:18px;overflow:hidden;box-shadow:0 20px 55px #19234012}.smk-case .bar{padding:12px 16px;background:#f0f2f7;font-size:12px;color:#687084;display:flex;align-items:center;gap:6px}.smk-case .bar i{width:7px;height:7px;border-radius:50%;background:#c4cada}.smk-case .bar span{margin-left:12px}.smk-case .browser img{width:100%;aspect-ratio:1.55;object-fit:cover;object-position:top}.smk-case figcaption{font-size:12px;color:#646d80;margin-top:12px}.smk-case figure{margin:0}.smk-case .signature{display:flex;gap:22px;align-items:center;margin-top:26px;font-size:14px}.smk-case .signature img{width:95px;max-height:64px;object-fit:contain}.smk-case .signature p{margin:0}.smk-case .facts{padding:28px 0;border-block:1px solid #e6e8f0}.smk-case .fact-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}.smk-case .fact-grid small{display:block;font-size:11px;letter-spacing:1.4px;color:#6a7183;margin-bottom:7px}.smk-case .fact-grid strong{font-family:Lato,sans-serif;font-size:19px;color:#2c2c2c}.smk-case .jump{padding:22px 0;border-bottom:1px solid #e6e8f0}.smk-case .jump .shell{display:flex;gap:28px;flex-wrap:wrap}.smk-case .jump a{font-size:14px;font-weight:600;text-decoration:none}.smk-case .intro{max-width:840px;margin-bottom:36px}.smk-case .soft{background:#f7f8fc}.smk-case .cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.smk-case .card{padding:30px;border:1px solid #e2e5ef;border-radius:18px;background:white}.smk-case .card p{font-size:16px;margin:0}.smk-case .num{display:block;color:#3f51b5;font-size:14px;font-weight:800;margin-bottom:25px}.smk-case .aside{background:#f4f5fc;border-radius:20px;padding:34px}.smk-case ul{padding:0;list-style:none;margin:0}.smk-case li{padding:16px 0;border-bottom:1px solid #dde2f0}.smk-case li:last-child{border:0}.smk-case li strong{display:block;color:#2c2c2c;font-family:Lato,sans-serif;font-size:21px;margin-bottom:5px}.smk-case li span{font-size:16px}.smk-case .work-image{border-radius:20px;background:#f4f5fa;padding:24px}.smk-case .work-image img{max-height:520px;width:100%;object-fit:contain}.smk-case .proof-card .rank{font-family:Lato,sans-serif;font-size:66px;line-height:1;font-weight:900;color:#3f51b5;margin:18px 0}.smk-case .proof-card .rank small{font-size:16px;display:block;color:#677086;font-family:\"Plus Jakarta Sans\",sans-serif;font-weight:500;margin-top:12px}.smk-case .serp{display:grid;gap:7px;margin-top:24px}.smk-case .serp span{height:9px;background:#edf0f6;border-radius:5px;width:90%}.smk-case .serp span:first-child{height:16px;background:linear-gradient(90deg,#3f51b5,#7989dd);width:100%}.smk-case .source{font-size:12px;color:#626b7e;margin-top:20px}.smk-case .cta{background:linear-gradient(135deg,#3f51b5 0%,#2c2c2c 100%);text-align:center}.smk-case .cta .eyebrow,.smk-case .cta h2,.smk-case .cta p{color:white}.smk-case .cta h2{font-size:45px;font-weight:800;margin:0 auto 24px;max-width:800px}.smk-case .cta p{max-width:750px;margin:0 auto 30px}.smk-case .proof-links{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}.smk-case .proof-links a{font-size:14px;border-bottom:1px solid #a8b3df;text-decoration:none}.smk-case .flow{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.smk-case .flow>div{border-top:3px solid #3f51b5;padding:23px 0}.smk-case .flow p{font-size:16px}.smk-case .flow small{display:block;color:#3f51b5;font-weight:700;margin-bottom:14px;font-size:12px}\n@media(max-width:900px){.smk-case .hero-grid,.smk-case .split{grid-template-columns:1fr;gap:32px}.smk-case .cards{grid-template-columns:repeat(2,1fr)}.smk-case .fact-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:600px){.smk-case{font-size:16px}.smk-case .shell{padding:0 22px}.smk-case section{padding:54px 0}.smk-case .hero{padding-top:25px}.smk-case h1{font-size:40px;overflow-wrap:anywhere}.smk-case h2{font-size:30px}.smk-case h3{font-size:21px}.smk-case .tagline{font-size:28px}.smk-case .cards,.smk-case .flow{grid-template-columns:1fr}.smk-case .card{padding:25px}.smk-case .fact-grid{gap:24px 16px}.smk-case .fact-grid strong{font-size:17px}.smk-case .cta h2{font-size:32px}.smk-case .jump .shell{gap:12px 22px}.smk-case .btn{font-size:16px}.smk-case .aside{padding:25px}.smk-case .crumb{margin-bottom:28px}.smk-case .work-image{padding:12px}}\n<\/style><style id=\"smk-case-interactions\">\/* Button states match the existing reference overview (Elementor page 24101). *\/\n.smk-case a{transition:color .3s,background-color .3s,border-color .3s,box-shadow .3s}\n.smk-case a:not(.btn):hover,.smk-case a:not(.btn):focus-visible{color:#e91e63;text-decoration:underline;text-underline-offset:4px}\n.smk-case .btn{font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;font-weight:500;line-height:1;border:0;border-radius:20px;padding:12px 24px;min-height:0;box-shadow:0 0 10px rgba(0,0,0,.5);transition:all .3s;text-decoration:none}\n.smk-case .btn:hover,.smk-case .btn:focus-visible{background-color:#3f51b5;color:#fff;text-decoration:none}\n.smk-case .btn.secondary{background:transparent;color:#111833;font-family:Inter,sans-serif;font-size:16px;font-weight:600;border:1px solid #2c2c2c}\n.smk-case .btn.secondary:hover,.smk-case .btn.secondary:focus-visible{background:#f1f1f1;color:#000;border-color:#2c2c2c}\n.smk-case .cta .btn{background:#3f51b5;color:#fff;font-family:Inter,sans-serif;font-size:1.05rem;font-weight:700;padding:20px 36px;box-shadow:0 10px 25px rgba(78,88,200,.3)}\n.smk-case .cta .btn:hover,.smk-case .cta .btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n\n.smk-case .hero-grid>div,.smk-case .split>div,.smk-case .fact-grid>div{min-width:0}.smk-case .fact-grid{grid-template-columns:repeat(4,minmax(0,1fr))}.smk-case h2,.smk-case h3,.smk-case .fact-grid{overflow-wrap:anywhere}.smk-case .bar span{overflow-wrap:anywhere}.smk-case .btn{max-width:100%;text-align:center;line-height:1.25}@media(max-width:900px){.smk-case .fact-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:360px){.smk-case .fact-grid{grid-template-columns:1fr}}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Festtruhe Brautmoden<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 BRIDAL WEAR<\/span><h1>Festtruhe Brautmoden<\/h1><h2 class=\"tagline\">Present bridal wear beautifully. Develop search visibility.<\/h2><p>For Festtruhe, we optimised the existing website visually and technically. SEO, ongoing performance review and website maintenance complement the updates.<\/p><div class=\"tags\"><span>Design updates<\/span><span>User journey<\/span><span>SEO<\/span><span>Performance review<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/www.festtruhe.de\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>www.festtruhe.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Bildschirmfoto-2025-06-27-um-10.44.43.png\" alt=\"Festtruhe Brautmoden \u2013 project website\" loading=\"eager\"><\/div><figcaption>A view of the website from our project documentation.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Element-1.png\" alt=\"Festtruhe Brautmoden Logo\" loading=\"lazy\"><p><strong>Festtruhe Brautmoden<\/strong><br>Website optimisation &#038; SEO<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Bridal wear<\/strong><\/div><div><small>FOCUS<\/small><strong>Website optimisation &#038; SEO<\/strong><\/div><div><small>MARKET<\/small><strong>Germany<\/strong><\/div><div><small>PROJECT<\/small><strong>Optimising an existing website<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Develop the existing website with a clear focus.<\/h2><p>Bridal wear needs a suitable presentation. The website also needs to provide clear guidance and make relevant information easy to access.<\/p><\/div><div class=\"split\"><div><h3>Our approach<\/h3><p>We worked on the existing website, combining design updates with search engine optimisation. Ongoing monitoring helps identify the next steps.<\/p><p><\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Targeted updates<\/strong><span>The existing design was developed further.<\/span><\/li><li><strong>Bridal wear at the centre<\/strong><span>The presentation reflects the offer.<\/span><\/li><li><strong>Ongoing review<\/strong><span>Performance review complements the content and technical work.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>Website optimisation &#038; SEO in the project.<\/h2><p>For Festtruhe, we optimised the existing website visually and technically. SEO, ongoing performance review and website maintenance complement the updates.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Design updates<\/h3><p>Revise how bridal wear is presented on the existing website.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>User journey<\/h3><p>Improve navigation within the website.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>SEO<\/h3><p>Align content and search visibility with relevant topics.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Performance review<\/h3><p>Monitor the website\u2019s development and identify opportunities for optimisation.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Website maintenance<\/h3><p>Provide ongoing support for the website.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Refine what is already there.<\/h2><p>The project views show the Festtruhe website. The work focused on developing the existing presence and its search visibility.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/06\/Festtruhe_Mobile_Webseite-768x512.png.avif\" alt=\"Festtruhe Brautmoden \u2013 project view\" loading=\"lazy\"><figcaption>Website view from the Festtruhe Brautmoden project.<\/figcaption><\/figure><div><ul><li><strong>Targeted updates<\/strong><span>The existing design was developed further.<\/span><\/li><li><strong>Bridal wear at the centre<\/strong><span>The presentation reflects the offer.<\/span><\/li><li><strong>Ongoing review<\/strong><span>Performance review complements the content and technical work.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/www.festtruhe.de\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>Monitor, adjust and continue supporting.<\/h2><p>We worked on the existing website, combining design updates with search engine optimisation. Ongoing monitoring helps identify the next steps.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Design updates<\/h3><p>Revise how bridal wear is presented on the existing website.<\/p><\/div><div><small>02<\/small><h3>User journey<\/h3><p>Improve navigation within the website.<\/p><\/div><div><small>03<\/small><h3>SEO<\/h3><p>Align content and search visibility with relevant topics.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Festtruhe Brautmoden CASE STUDY \u00b7 BRIDAL WEAR Festtruhe Brautmoden Present bridal wear beautifully. Develop search visibility. For Festtruhe, we optimised the existing website visually and technically. SEO, ongoing performance review and website maintenance complement the updates. Design updatesUser journeySEOPerformance review Explore the project \u2193View the website \u2197 www.festtruhe.de A view [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":28939,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[356],"class_list":["post-29790","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-retail-e-commerce"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=29790"}],"version-history":[{"count":9,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29790\/revisions"}],"predecessor-version":[{"id":990425,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29790\/revisions\/990425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/28939"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=29790"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=29790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}