{"id":29902,"date":"2026-09-20T09:00:00","date_gmt":"2026-09-20T08:00:00","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/reference-promat\/"},"modified":"2026-10-26T17:38:33","modified_gmt":"2026-10-26T16:38:33","slug":"reference-promat","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-promat\/","title":{"rendered":"Promat by Etex"},"content":{"rendered":"\n<link rel=\"stylesheet\" id=\"elementor-post-47770-css\" href=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/elementor\/css\/post-47770.css?ver=1793029169\" media=\"all\">\n<style class=\"wpcode-css-snippet\">\/* Keep trust widgets in document flow on case studies. *\/\nbody:has(.smk-case) .seo-cert-top,body:has(.smk-case) .seo-cert-float{position:relative!important;inset:auto!important;transform:none!important;margin:24px auto!important;max-width:160px!important;z-index:auto!important}\nbody:has(.smk-case) .smkgr-floating{position:relative!important;inset:auto!important;transform:none!important;margin:28px auto!important;z-index:auto!important}\nbody:has(.smk-case) .embedded-agent-container{position:relative!important;inset:auto!important;transform:none!important;margin:24px auto!important;max-width:calc(100% - 40px)!important;z-index:auto!important}\nbody:has(.smk-case) .smk-case section[id],body:has(.smk-case) .smk-case .fc-section[id]{scroll-margin-top:280px}\n@media(max-width:767px){body:has(.smk-case) .smk-case section[id],body:has(.smk-case) .smk-case .fc-section[id]{scroll-margin-top:180px}}\n\n\/* Shared case-study presentation. 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.fc-button .elementor-button{font-size:16px!important}\nhtml body .smk-case .cta h2,html body .smk-case .fc-cta h2.elementor-heading-title{font-size:32px!important}\n}\n@media(prefers-reduced-motion:reduce){html body .smk-case .btn,html body .smk-case .fc-button .elementor-button{transition:none}}\n@media(min-width:1025px){\nbody .smk-case #leistungen .card:last-child:nth-child(3n+1),body .smk-case .fc-service:last-child:nth-child(3n+1){grid-column:1\/-1}\n}\n@media(min-width:768px) and (max-width:1024px){\nbody .smk-case #leistungen .card:last-child:nth-child(2n+1),body .smk-case .fc-service:last-child:nth-child(2n+1){grid-column:1\/-1}\n}\n\n\/* Case-study charts: concise labels; omit repetitive footer notes. *\/\nbody .smk-case .growth-note,body .smk-case .growth-context,body .smk-case .source,body .smk-case .fc-proof-source,body .smk-case .pm-proof-source{display:none!important}\n<\/style>\n<div class=\"elementor elementor-47770\"><div class=\"elementor-element elementor-element-4e850b8b e-con-full smk-case e-flex e-con e-parent e-lazyloaded\" data-id=\"4e850b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8db55e6 e-con-full fc-section fc-hero e-flex e-con e-child\" data-id=\"8db55e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-35b2a6fb e-con-full fc-shell e-flex e-con e-child\" data-id=\"35b2a6fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3f5fa7 elementor-widget elementor-widget-html\" data-id=\"5e3f5fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<nav class=\"fc-breadcrumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Promat<\/nav>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-165807b2 e-con-full fc-hero-grid e-flex e-con e-child\" data-id=\"165807b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4fadb4f3 e-con-full fc-hero-copy e-flex e-con e-child\" data-id=\"4fadb4f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3730a3e6 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"3730a3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">CASE STUDY \u00b7 INDUSTRY &amp; B2B<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd0fa6 elementor-widget elementor-widget-heading\" data-id=\"72cd0fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Promat by Etex<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5f38cf fc-hero-title elementor-widget elementor-widget-heading\" data-id=\"6b5f38cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technical expertise.<br>Visible in search.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4163a40b fc-lead elementor-widget elementor-widget-text-editor\" data-id=\"4163a40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For Promat, we combine search engine optimisation with well-researched specialist content. The focus is on complex products for passive fire protection and high-temperature insulation, and the people searching for them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba671d2 elementor-widget elementor-widget-html\" data-id=\"5ba671d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"fc-tags\" aria-label=\"Our services\"><span>SEO strategy<\/span><span>Specialist content<\/span><span>On-page SEO<\/span><span>Technical SEO<\/span><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d170089 e-con-full fc-actions e-flex e-con e-child\" data-id=\"1d170089\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec84497 elementor-align-left fc-button  elementor-widget elementor-widget-button\" data-id=\"1ec84497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#ausgangslage\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore the SEO project \u2193<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b80c00d elementor-align-left fc-button fc-button-secondary elementor-widget elementor-widget-button\" data-id=\"3b80c00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.promat.com\/de-de\/industry\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit Promat \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b33f29b e-con-full e-flex e-con e-child\" data-id=\"1b33f29b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14e78602 e-con-full fc-browser e-flex e-con e-child\" data-id=\"14e78602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37637da1 elementor-widget elementor-widget-html\" data-id=\"37637da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"fc-browserbar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>promat.com \u00b7 Industry<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e8ceb7 fc-screen elementor-widget elementor-widget-image\" data-id=\"29e8ceb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full wp-image-47769\">\n<source type=\"image\/avif\" srcset=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1.jpg.avif 1351w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-300x198.jpg.avif 300w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-1024x675.jpg.avif 1024w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-768x506.jpg.avif 768w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-600x395.jpg.avif 600w\" sizes=\"(max-width: 1351px) 100vw, 1351px\">\n<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1351\" height=\"890\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1.jpg\" alt=\"Promat Industry website: passive fire protection and high-temperature insulation\" srcset=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1.jpg 1351w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-300x198.jpg 300w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-1024x675.jpg 1024w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-768x506.jpg 768w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-600x395.jpg 600w\" sizes=\"auto, (max-width: 1351px) 100vw, 1351px\">\n<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e731e34 elementor-widget elementor-widget-html\" data-id=\"1e731e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"fc-hero-caption\">Promat Industry \u00b7 Website supported through our SEO work.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-774226ff e-con-full fc-brand-signature e-flex e-con e-child\" data-id=\"774226ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-569bacad elementor-widget elementor-widget-html\" data-id=\"569bacad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-logo\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo-marketing.gmbh\/wp-content\/uploads\/2025\/06\/promat-logo_rgb-new.svg\" alt=\"Promat by Etex Logo\" width=\"180\" height=\"65\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff297d2 elementor-widget elementor-widget-text-editor\" data-id=\"5ff297d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Promat by Etex<\/strong><br>Industrial products. Specialist knowledge. Organic search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-535dca1e e-con-full fc-section fc-facts e-flex e-con e-child\" data-id=\"535dca1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6cc60679 e-con-full fc-shell e-flex e-con e-child\" data-id=\"6cc60679\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-516b477f e-con-full fc-fact-grid e-flex e-con e-child\" data-id=\"516b477f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47205693 e-con-full fc-fact e-flex e-con e-child\" data-id=\"47205693\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c7b60b fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"30c7b60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">CLIENT<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177cfdcc elementor-widget elementor-widget-heading\" data-id=\"177cfdcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promat by Etex<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52ecc258 e-con-full fc-fact e-flex e-con e-child\" data-id=\"52ecc258\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ae39e fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"12ae39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3cd649 elementor-widget elementor-widget-heading\" data-id=\"7f3cd649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Industry &amp; fire protection<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66b8ef33 e-con-full fc-fact e-flex e-con e-child\" data-id=\"66b8ef33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-267de2bb fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"267de2bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">FOCUS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6678827 elementor-widget elementor-widget-heading\" data-id=\"6678827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO &amp; specialist content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29e7b009 e-con-full fc-fact e-flex e-con e-child\" data-id=\"29e7b009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-531bfcf3 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"531bfcf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">COLLABORATION<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19136351 elementor-widget elementor-widget-heading\" data-id=\"19136351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continuous optimisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a251dcd e-con-full fc-section fc-nav e-flex e-con e-child\" data-id=\"4a251dcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f46129e e-con-full fc-shell e-flex e-con e-child\" data-id=\"5f46129e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137141dc elementor-widget elementor-widget-html\" data-id=\"137141dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<nav class=\"fc-jump\" aria-label=\"In this case study\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">SEO measures<\/a><a href=\"#fachinhalte\">Specialist content<\/a><a href=\"#ergebnisse\">Top rankings<\/a><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32c7c0b1 e-con-full fc-section  e-flex e-con e-child\" data-id=\"32c7c0b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7078dea2 e-con-full fc-shell e-flex e-con e-child\" data-id=\"7078dea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b863ddc elementor-widget elementor-widget-html\" data-id=\"2b863ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"ausgangslage\"><\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37762965 e-con-full fc-section-head e-flex e-con e-child\" data-id=\"37762965\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ea3d2 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"c7ea3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">01 \/ STARTING POINT<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662b9ff5 elementor-widget elementor-widget-heading\" data-id=\"662b9ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Complex products. Precise searches.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e391ea0 elementor-widget elementor-widget-text-editor\" data-id=\"3e391ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Promat provides solutions for passive fire protection and high-temperature insulation. Research often starts with a technical term, a material or a specific application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f7cc969 e-con-full fc-two-col e-flex e-con e-child\" data-id=\"3f7cc969\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59469345 e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"59469345\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd1cb8 elementor-widget elementor-widget-heading\" data-id=\"1bd1cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Specialist knowledge needs to be found.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33862fb2 elementor-widget elementor-widget-text-editor\" data-id=\"33862fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Calcium silicates, intumescent materials and microporous insulation are part of Promat\u2019s technical field. For SEO, these topics need a clear structure and links to relevant product and application information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb62204 elementor-widget elementor-widget-text-editor\" data-id=\"bb62204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our collaboration therefore focuses on search intent, specialist content and technical on-page optimisation. The existing website is continuously developed in both content and technical terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44d505f6 e-con-full fc-challenge e-flex e-con e-child\" data-id=\"44d505f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7759e994 elementor-widget elementor-widget-heading\" data-id=\"7759e994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three priorities for SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a776d04 elementor-widget elementor-widget-html\" data-id=\"5a776d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<ul class=\"fc-list\"><li><strong>Understand search demand<\/strong>Systematically research technical terms and relevant topics.<\/li><li><strong>Present content precisely<\/strong>Coordinate specialist information, metadata and internal links.<\/li><li><strong>Optimise continuously<\/strong>Connect implementation, quality assurance and reporting.<\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bfff0 e-con-full fc-section fc-services e-flex e-con e-child\" data-id=\"f1bfff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5473df49 e-con-full fc-shell e-flex e-con e-child\" data-id=\"5473df49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c77faf elementor-widget elementor-widget-html\" data-id=\"31c77faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"leistungen\"><\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e764be6 e-con-full fc-section-head e-flex e-con e-child\" data-id=\"7e764be6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe4bbe3 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"4fe4bbe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">02 \/ OUR WORK<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3d70be elementor-widget elementor-widget-heading\" data-id=\"1e3d70be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO as an ongoing process.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234c0fe5 elementor-widget elementor-widget-text-editor\" data-id=\"234c0fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For Promat, research, editorial work and technical implementation go hand in hand. The documented collaboration covers both new content creation and the continuous optimisation of existing pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d85600b e-con-full fc-service-grid e-flex e-con e-child\" data-id=\"3d85600b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7947c24c e-con-full fc-service e-flex e-con e-child\" data-id=\"7947c24c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-336cb8a1 fc-num elementor-widget elementor-widget-heading\" data-id=\"336cb8a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">01<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-412645ae elementor-widget elementor-widget-heading\" data-id=\"412645ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keyword &amp; topic research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8c134a elementor-widget elementor-widget-text-editor\" data-id=\"5a8c134a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Research technical searches and relevant topics to plan new and existing content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29774e6f e-con-full fc-service e-flex e-con e-child\" data-id=\"29774e6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f58d22e fc-num elementor-widget elementor-widget-heading\" data-id=\"2f58d22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">02<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324d7410 elementor-widget elementor-widget-heading\" data-id=\"324d7410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technical &amp; on-page SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289a7864 elementor-widget elementor-widget-text-editor\" data-id=\"289a7864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Review indexing, sitemaps and heading structure, and document technical optimisation opportunities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5689231c e-con-full fc-service e-flex e-con e-child\" data-id=\"5689231c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35f4d72f fc-num elementor-widget elementor-widget-heading\" data-id=\"35f4d72f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">03<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d9c885 elementor-widget elementor-widget-heading\" data-id=\"49d9c885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Specialist content &amp; editorial work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12349f8d elementor-widget elementor-widget-text-editor\" data-id=\"12349f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Write about complex products and applications with technical relevance and clear search intent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c69970 e-con-full fc-service e-flex e-con e-child\" data-id=\"5c69970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590e15c0 fc-num elementor-widget elementor-widget-heading\" data-id=\"590e15c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">04<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e37e9b elementor-widget elementor-widget-heading\" data-id=\"50e37e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metadata &amp; internal links<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5860b0eb elementor-widget elementor-widget-text-editor\" data-id=\"5860b0eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Relevant titles, descriptions and internal links connect search results, specialist knowledge and product information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d102f9c e-con-full fc-service e-flex e-con e-child\" data-id=\"4d102f9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-575a00ab fc-num elementor-widget elementor-widget-heading\" data-id=\"575a00ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">05<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f23e0a3 elementor-widget elementor-widget-heading\" data-id=\"3f23e0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration &amp; quality assurance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbb0cd5 elementor-widget elementor-widget-text-editor\" data-id=\"3dbb0cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Integrate copy and images, review content and make corrections within the existing website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cffb14e e-con-full fc-service e-flex e-con e-child\" data-id=\"3cffb14e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476dd453 fc-num elementor-widget elementor-widget-heading\" data-id=\"476dd453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">06<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17158e4b elementor-widget elementor-widget-heading\" data-id=\"17158e4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reporting &amp; coordination<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2493a1 elementor-widget elementor-widget-text-editor\" data-id=\"e2493a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Evaluate rankings and visibility, document tasks and coordinate the next steps regularly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed428d0 e-con-full fc-section  e-flex e-con e-child\" data-id=\"6ed428d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a901207 e-con-full fc-shell e-flex e-con e-child\" data-id=\"5a901207\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3354349c elementor-widget elementor-widget-html\" data-id=\"3354349c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"fachinhalte\"><\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bf605a2 e-con-full fc-section-head e-flex e-con e-child\" data-id=\"2bf605a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51b487be fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"51b487be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">03 \/ SPECIALIST CONTENT &amp; STRUCTURE<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bc289f elementor-widget elementor-widget-heading\" data-id=\"66bc289f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From a technical term to the right information.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3797f27e elementor-widget elementor-widget-text-editor\" data-id=\"3797f27e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Context matters for industrial products: What properties does a material have? What is it designed for? Where is the right solution? These questions guide the SEO work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aabaf57 elementor-widget elementor-widget-html\" data-id=\"4aabaf57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-flow\" aria-label=\"How information connects in the SEO project\"><div><small>SEARCH INTENT<\/small><strong>Technical term or application<\/strong><p>Understand the information needs of a specialist audience.<\/p><\/div><span aria-hidden=\"true\">\u2192<\/span><div><small>SPECIALIST CONTENT<\/small><strong>A precise answer<\/strong><p>Align the topic, structure and metadata.<\/p><\/div><span aria-hidden=\"true\">\u2192<\/span><div><small>INTERNAL LINKS<\/small><strong>Relevant detail<\/strong><p>Lead to additional knowledge and relevant product information.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ecb7cf0 e-con-full fc-two-col pm-editorial e-flex e-con e-child\" data-id=\"3ecb7cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67e412d7 e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"67e412d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f55769d elementor-widget elementor-widget-heading\" data-id=\"3f55769d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Research. Write. Review.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9f823b elementor-widget elementor-widget-text-editor\" data-id=\"1d9f823b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Editorial work starts with topic and keyword research. This is followed by copywriting, titles and descriptions, internal links, review and corrections. Client coordination is part of the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ac4ebe e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"65ac4ebe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f1d04d elementor-widget elementor-widget-heading\" data-id=\"47f1d04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promat\u2019s specialist field<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690d9c1d elementor-widget elementor-widget-text-editor\" data-id=\"690d9c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The website brings together information on calcium silicates, microporous materials and textiles for high-temperature applications. These examples show the specialised subject matter involved in our SEO support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d75aa2 elementor-widget elementor-widget-html\" data-id=\"33d75aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"fc-website-links\"><a href=\"https:\/\/www.promat.com\/de-de\/industry\/technologien\/calciumsilikate\/\" target=\"_blank\" rel=\"noopener\">Calcium silicates \u2197<\/a><a href=\"https:\/\/www.promat.com\/de-de\/industry\/technologien\/mikroporoese-materialien\/\" target=\"_blank\" rel=\"noopener\">Microporous materials \u2197<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ccf5e95 e-con-full fc-section fc-seo e-flex e-con e-child\" data-id=\"7ccf5e95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f433b8 e-con-full fc-shell e-flex e-con e-child\" data-id=\"7f433b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5f60a5 elementor-widget elementor-widget-html\" data-id=\"2f5f60a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"ergebnisse\"><\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71e57d9c e-con-full fc-section-head e-flex e-con e-child\" data-id=\"71e57d9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc5c903 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"4dc5c903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">04 \/ SELECTED TOP RANKINGS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59958106 elementor-widget elementor-widget-heading\" data-id=\"59958106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visible for specialised searches.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573a80f8 elementor-widget elementor-widget-text-editor\" data-id=\"573a80f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keyword tracking shows Promat ranking prominently for several technical terms. Three selected examples from German Google searches:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2bee9a e-con-full fc-delivery-grid pm-rank-grid e-flex e-con e-child\" data-id=\"f2bee9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16d8d7b3 e-con-full fc-delivery-card pm-rank-card e-flex e-con e-child\" data-id=\"16d8d7b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76fb53fa fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"76fb53fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ORGANIC POSITION<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ddcc7e2 pm-position elementor-widget elementor-widget-heading\" data-id=\"5ddcc7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-593e37b pm-keyword elementor-widget elementor-widget-heading\" data-id=\"593e37b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">hochtemperatur-d\u00e4mmwolle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ec9ef4 elementor-widget elementor-widget-html\" data-id=\"36ec9ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-serp\" role=\"img\" aria-label=\"Position 1 in search results\"><span class=\"pm-selected\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8090c6 e-con-full fc-delivery-card pm-rank-card e-flex e-con e-child\" data-id=\"4d8090c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1baea6ee fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"1baea6ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ORGANIC POSITION<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7f0e33 pm-position elementor-widget elementor-widget-heading\" data-id=\"1b7f0e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bf699c pm-keyword elementor-widget elementor-widget-heading\" data-id=\"45bf699c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">intumeszierende materialien<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b075a9 elementor-widget elementor-widget-html\" data-id=\"22b075a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-serp\" role=\"img\" aria-label=\"Position 1 in search results\"><span class=\"pm-selected\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fdeefae e-con-full fc-delivery-card pm-rank-card e-flex e-con e-child\" data-id=\"2fdeefae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4498767e fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"4498767e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ORGANIC POSITION<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3408adf9 pm-position elementor-widget elementor-widget-heading\" data-id=\"3408adf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418c744e pm-keyword elementor-widget elementor-widget-heading\" data-id=\"418c744e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">mikropor\u00f6se isolierung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbac781 elementor-widget elementor-widget-html\" data-id=\"5fbac781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-serp\" role=\"img\" aria-label=\"Position 2 in search results\"><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"pm-selected\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe70939 elementor-widget elementor-widget-html\" data-id=\"6fe70939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-proof-source\" title=\"Semrush Position Tracking \u00b7 promat.com \u00b7 Datenstand 19.10.2026\"><br><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-344d89aa e-con-full fc-section fc-outlook e-flex e-con e-child\" data-id=\"344d89aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-13ff32cb e-con-full fc-shell e-flex e-con e-child\" data-id=\"13ff32cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52f040f0 e-con-full fc-two-col e-flex e-con e-child\" data-id=\"52f040f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6b1e8127 e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"6b1e8127\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2666604b fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"2666604b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">CONTINUOUS DEVELOPMENT<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c1a375 elementor-widget elementor-widget-heading\" data-id=\"33c1a375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Specialist content needs care. SEO needs continuity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b1da56 e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"19b1da56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a88c601 elementor-widget elementor-widget-text-editor\" data-id=\"7a88c601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our work for Promat combines new content with ongoing optimisation. Rankings, keyword performance and visibility feed into reporting and inform the next editorial and implementation tasks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f7058e elementor-widget elementor-widget-text-editor\" data-id=\"69f7058e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This connects the depth of the specialist offer with a structured SEO process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b16e90c e-con-full fc-section fc-cta e-flex e-con e-child\" data-id=\"6b16e90c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a705ee2 e-con-full fc-shell e-flex e-con e-child\" data-id=\"2a705ee2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d83ff3e e-con-full fc-cta-copy e-flex e-con e-child\" data-id=\"d83ff3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1d5648 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"7d1d5648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">YOUR PROJECT<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42883504 elementor-widget elementor-widget-heading\" data-id=\"42883504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are your solutions found where people search?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73265359 elementor-widget elementor-widget-text-editor\" data-id=\"73265359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From technical products to complex services, we\u2019ll discuss how SEO and relevant content can develop your digital presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d0358b elementor-align-left fc-button  elementor-widget elementor-widget-button\" data-id=\"71d0358b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discuss your project \u2014 no obligation \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Promat CASE STUDY \u00b7 INDUSTRY &amp; B2B Promat by Etex Technical expertise.Visible in search. For Promat, we combine search engine optimisation with well-researched specialist content. The focus is on complex products for passive fire protection and high-temperature insulation, and the people searching for them. SEO strategySpecialist contentOn-page SEOTechnical SEO Explore [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":28944,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[360],"class_list":["post-29902","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-industry-manufacturing-b2b"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=29902"}],"version-history":[{"count":8,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29902\/revisions"}],"predecessor-version":[{"id":990569,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/29902\/revisions\/990569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/28944"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=29902"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=29902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}