{"id":47583,"date":"2026-08-03T16:59:07","date_gmt":"2026-08-03T15:59:07","guid":{"rendered":"https:\/\/seo-marketing.koeln\/?page_id=47583"},"modified":"2026-10-23T14:43:48","modified_gmt":"2026-10-23T13:43:48","slug":"reference-freiraum","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-freiraum\/","title":{"rendered":"freiraum. GmbH"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid #e91e63;outline-offset:5px}.smk-case img{max-width:100%;height:auto;display:block}.smk-case .shell{max-width:1200px;margin:auto;padding:0 32px}.smk-case section{padding:85px 0;scroll-margin-top:120px}.smk-case .hero{background:linear-gradient(135deg,#f7f8fc,#fff);padding-top:38px;padding-bottom:64px}.smk-case .crumb{font-size:14px;margin-bottom:38px}.smk-case 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id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; freiraum. GmbH<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 WORKPLACES &#038; INTERIOR FIT-OUT<\/span><h1>freiraum. GmbH<\/h1><h2 class=\"tagline\">New workplaces.<br>A clear digital position.<\/h2><p>For freiraum., we maintain and optimise the existing website. SEO content, service pages, local search visibility and ongoing website maintenance make the company\u2019s broad expertise easier to understand online.<\/p><div class=\"tags\"><span>SEO<\/span><span>Local SEO<\/span><span>Content<\/span><span>Website development<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/www.freiraum.ms\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>www.freiraum.ms<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-112020.png\" alt=\"freiraum. GmbH \u2013 project website\" loading=\"eager\"><\/div><figcaption>A view of the website from our project documentation.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/08\/logo-freiraum-1.png\" alt=\"freiraum. GmbH logo\" loading=\"lazy\"><p><strong>freiraum. GmbH<\/strong><br>SEO &#038; website development<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Workplaces &#038; interior fit-out<\/strong><\/div><div><small>FOCUS<\/small><strong>SEO &#038; website development<\/strong><\/div><div><small>MARKET<\/small><strong>M\u00fcnster &#038; surrounding area<\/strong><\/div><div><small>PROJECT<\/small><strong>Existing website support<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#seo-ergebnisse\">SEO results<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Explaining diverse workplace concepts clearly.<\/h2><p>Consultancy, planning and interior fit-out work together at freiraum. The website needs to communicate this range clearly.<\/p><\/div><div class=\"split\"><div><h3>Expertise for modern workplaces.<\/h3><p>freiraum. is a general contractor from M\u00fcnster for new office concepts, interiors, refurbishment and new-build projects. It supports clients from consultancy through to interior fit-out.<\/p><p>Our work builds on the existing website. We optimise service pages and content, develop new SEO topics and support technical improvements and the local presence.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Clarify the service profile<\/strong><span>Explain the company\u2019s expertise as a general contractor.<\/span><\/li><li><strong>Address search topics<\/strong><span>Include new office concepts, interior fit-out and modern workplaces in content development.<\/span><\/li><li><strong>Maintain a regional presence<\/strong><span>Optimise and maintain the Google Business Profile for M\u00fcnster and the surrounding area.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>Developing existing strengths online.<\/h2><p>The collaboration combines content optimisation, local SEO and ongoing support.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Service pages<\/h3><p>Revise existing content and present the varied services more clearly.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>SEO content<\/h3><p>Develop new content about new office concepts, interior fit-out and modern workplaces.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Technical optimisation<\/h3><p>Work on the technical foundations and performance of the existing website.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Local SEO<\/h3><p>Optimise and maintain the Google Business Profile for regional visibility.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>User journey<\/h3><p>Improve the structure and navigation of the existing website.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Website maintenance<\/h3><p>Update content and support ongoing technical changes.<\/p><\/article><\/div><\/div><\/section><style id=\"smk-seo-results\">\n.smk-case .growth-panel{border:1px solid #e2e5ef;border-radius:20px;padding:34px;background:#fff}\n.smk-case .growth-layout{display:grid;grid-template-columns:0.8fr 1.4fr;gap:48px;align-items:center}\n.smk-case .growth-number{font-family:Lato,sans-serif;font-size:64px;line-height:1.1;font-weight:900;color:#3f51b5;display:block;margin:12px 0}\n.smk-case .growth-label{font-size:16px;font-weight:700;color:#111833}.smk-case .growth-baseline{font-size:15px;color:#646d80;margin-top:16px}\n.smk-case .growth-chart{margin:0;min-width:0}.smk-case .growth-chart h3{font-size:22px;margin-bottom:24px}\n.smk-case .growth-row{display:grid;grid-template-columns:80px minmax(0,1fr) 58px;gap:14px;align-items:center;margin:18px 0}\n.smk-case .growth-date,.smk-case .growth-value{font-size:13px;line-height:1.4}.smk-case .growth-value{text-align:right;font-weight:800;color:#111833}\n.smk-case .growth-track{height:24px;border-left:1px solid #dfe3ef;background:#f4f5fa;border-radius:0 5px 5px 0;overflow:hidden}\n.smk-case .growth-bar{display:block;height:100%;background:#8b98d8;border-radius:0 5px 5px 0}.smk-case .growth-row:last-child .growth-bar{background:#3f51b5}\n.smk-case .growth-context{font-size:13px;color:#646d80;margin:0 0 24px}.smk-case .growth-note{font-size:12px;color:#646d80;border-top:1px solid #e6e8f0;padding-top:20px;margin:24px 0 0}\n@media(max-width:800px){.smk-case .growth-layout{grid-template-columns:1fr;gap:24px}.smk-case .growth-panel{padding:24px}.smk-case .growth-number{font-size:54px}}\n@media(max-width:420px){.smk-case .growth-panel{padding:18px}.smk-case .growth-row{grid-template-columns:63px minmax(0,1fr) 43px;gap:8px}.smk-case .growth-date,.smk-case .growth-value{font-size:11px}.smk-case .growth-number{font-size:48px}.smk-case .growth-chart h3{font-size:20px}}\n<\/style><section id=\"seo-ergebnisse\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">SEO RESULTS<\/span><h2>A broader keyword base for freiraum.<\/h2><p>The number of tracked keywords for freiraum.\u2019s existing website increased significantly year on year. The intermediate reading shows that progress was not linear.<\/p><\/div><div class=\"growth-panel\"><div class=\"growth-layout\"><div><strong class=\"growth-number\">+87 %<\/strong><div class=\"growth-label\">more ranking keywords<\/div><p class=\"growth-baseline\">From <strong>46<\/strong> to <strong>86<\/strong><br>over the period shown.<\/p><\/div><figure class=\"growth-chart\"><h3>Ranking keywords<\/h3><div class=\"growth-row\"><span class=\"growth-date\">Oct 2025<\/span><span class=\"growth-track\" aria-hidden=\"true\"><span class=\"growth-bar\" style=\"width:53.49%\"><\/span><\/span><span class=\"growth-value\">46<\/span><\/div><div class=\"growth-row\"><span class=\"growth-date\">Apr 2026<\/span><span class=\"growth-track\" aria-hidden=\"true\"><span class=\"growth-bar\" style=\"width:32.56%\"><\/span><\/span><span class=\"growth-value\">28<\/span><\/div><div class=\"growth-row\"><span class=\"growth-date\">Oct 2026<\/span><span class=\"growth-track\" aria-hidden=\"true\"><span class=\"growth-bar\" style=\"width:100.00%\"><\/span><\/span><span class=\"growth-value\">86<\/span><\/div><\/figure><\/div><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>The existing website as a foundation.<\/h2><p>The project view shows the website we develop through content and technical work. The focus is on SEO, local presence and ongoing support.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/08\/freiraum_mob.png\" alt=\"freiraum. GmbH \u2013 existing website supported through SEO\" loading=\"lazy\"><figcaption>Website view from the project documentation. Focus: developing the existing website.<\/figcaption><\/figure><div><ul><li><strong>Specialist topics<\/strong><span>Content about modern workplaces and interior fit-out.<\/span><\/li><li><strong>Local presence<\/strong><span>Maintenance and optimisation of the Google Business Profile.<\/span><\/li><li><strong>Ongoing development<\/strong><span>Work on existing service pages, technical foundations and navigation.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/www.freiraum.ms\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>Content, search and the website in context.<\/h2><p>Support follows the company\u2019s services and prospective clients\u2019 information needs.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Understand<\/h3><p>Connect the services with relevant search topics.<\/p><\/div><div><small>02<\/small><h3>Improve<\/h3><p>Optimise content, page structure and technical foundations.<\/p><\/div><div><small>03<\/small><h3>Support<\/h3><p>Maintain the website and local presence over time.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; freiraum. GmbH CASE STUDY \u00b7 WORKPLACES &#038; INTERIOR FIT-OUT freiraum. GmbH New workplaces.A clear digital position. For freiraum., we maintain and optimise the existing website. SEO content, service pages, local search visibility and ongoing website maintenance make the company\u2019s broad expertise easier to understand online. SEOLocal SEOContentWebsite development Explore the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":46466,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[360],"class_list":["post-47583","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-industry-manufacturing-b2b"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/47583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=47583"}],"version-history":[{"count":4,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/47583\/revisions"}],"predecessor-version":[{"id":990543,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/47583\/revisions\/990543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/46466"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=47583"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=47583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}