{"id":47597,"date":"2026-08-03T15:57:07","date_gmt":"2026-08-03T14:57:07","guid":{"rendered":"https:\/\/seo-marketing.koeln\/?page_id=47597"},"modified":"2026-10-23T14:47:14","modified_gmt":"2026-10-23T13:47:14","slug":"reference-gloo","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/reference-gloo\/","title":{"rendered":"gloo GmbH"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid #e91e63;outline-offset:5px}.smk-case 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.btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; gloo GmbH<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 LIGHTING &#038; ACOUSTICS<\/span><h1>gloo GmbH<\/h1><h2 class=\"tagline\">Lighting and acoustics.<br>Clearly presented online.<\/h2><p>For gloo, we optimise and maintain the existing website. The focus is on SEO, local search visibility and a clear presentation of its expertise in specialist lighting and acoustic solutions.<\/p><div class=\"tags\"><span>SEO<\/span><span>Local SEO<\/span><span>Business Profile<\/span><span>Technical support<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/gloo.de\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>gloo.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-111552.png\" alt=\"gloo GmbH \u2013 project website\" loading=\"eager\"><\/div><figcaption>A view of the website from our project documentation.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/08\/logo-gloo-1.png\" alt=\"gloo GmbH logo\" loading=\"lazy\"><p><strong>gloo GmbH<\/strong><br>SEO &#038; local presence<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Lighting &#038; acoustics<\/strong><\/div><div><small>FOCUS<\/small><strong>SEO &#038; local presence<\/strong><\/div><div><small>MARKET<\/small><strong>Commercial projects<\/strong><\/div><div><small>PROJECT<\/small><strong>Existing website support<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Making specialist solutions discoverable.<\/h2><p>Lighting and acoustic projects combine design, function and technology. The website needs to communicate this expertise clearly.<\/p><\/div><div class=\"split\"><div><h3>A clear profile for demanding projects.<\/h3><p>gloo develops bespoke lighting and acoustic concepts for businesses, public institutions and commercial properties. As a producer and general contractor, it serves a range of project needs.<\/p><p>We analyse and optimise the existing website. Content and technical SEO are complemented by Google Business Profile maintenance and ongoing website support.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Highlight expertise<\/strong><span>Present the specialist services clearly and logically.<\/span><\/li><li><strong>Improve search foundations<\/strong><span>Optimise existing content and the technical website foundations.<\/span><\/li><li><strong>Keep the presence up to date<\/strong><span>Maintain the business profile, website content and technical updates.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>SEO for a specialist service profile.<\/h2><p>Support builds on existing content, the technical foundations and local search visibility.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Content analysis<\/h3><p>Review existing information and identify relevant opportunities for improvement.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>On-page SEO<\/h3><p>Work on the content foundations that help relevant services be found.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Technical SEO<\/h3><p>Optimise the technical foundations of the existing website.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Local SEO<\/h3><p>Consider local discoverability as part of search engine optimisation.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Google Business Profile<\/h3><p>Optimise and maintain the business profile over time.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Website support<\/h3><p>Update content and support technical changes and performance improvements.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Developing existing expertise online.<\/h2><p>The website view shows the platform for our SEO and support work. Content, local presence and technical foundations are developed together.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/08\/Screenshot-2026-08-04-111552.png\" alt=\"gloo GmbH \u2013 existing website for lighting and acoustic solutions\" loading=\"lazy\"><figcaption>Existing gloo website from the project documentation.<\/figcaption><\/figure><div><ul><li><strong>Specialist services<\/strong><span>Lighting and acoustic solutions as the starting point for content.<\/span><\/li><li><strong>SEO and local presence<\/strong><span>Website optimisation and business profile maintenance.<\/span><\/li><li><strong>Ongoing support<\/strong><span>Updated content and technical development within the existing website.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/gloo.de\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>An ongoing process for the existing website.<\/h2><p>The measures connect the company\u2019s service profile with the website\u2019s requirements.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Analyse<\/h3><p>Review content and technical foundations.<\/p><\/div><div><small>02<\/small><h3>Optimise<\/h3><p>Implement relevant SEO and profile improvements.<\/p><\/div><div><small>03<\/small><h3>Maintain<\/h3><p>Continue supporting content and technical operation.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; gloo GmbH CASE STUDY \u00b7 LIGHTING &#038; ACOUSTICS gloo GmbH Lighting and acoustics.Clearly presented online. For gloo, we optimise and maintain the existing website. The focus is on SEO, local search visibility and a clear presentation of its expertise in specialist lighting and acoustic solutions. SEOLocal SEOBusiness ProfileTechnical support Explore [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":46452,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[360],"class_list":["post-47597","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-industry-manufacturing-b2b"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/47597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=47597"}],"version-history":[{"count":4,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/47597\/revisions"}],"predecessor-version":[{"id":990547,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/47597\/revisions\/990547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/46452"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=47597"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=47597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}