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.smk-case .hero .browser img{aspect-ratio:auto}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Vogel Immobau \u00b7 Ads landing page<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 ADS LANDING PAGE<\/span><h1>Vogel Immobau \u2013 Ads landing page<\/h1><h2 class=\"tagline\">One landing page.<br>A clear B2B offer.<\/h2><p>Alongside Vogel Immobau\u2019s main website, we created a dedicated one-page landing page for Google Ads. Focusing on commercial floor coatings for industrial premises and workshops, it guides visitors towards a project enquiry.<\/p><div class=\"tags\"><span>Ads landing page<\/span><span>Web design<\/span><span>Copywriting<\/span><span>User journey<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/epoxidboden.vogel-immobau.de\/\" target=\"_blank\" rel=\"noopener\">View the landing page \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>epoxidboden.vogel-immobau.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/vogel-projekt-desktop.jpg\" alt=\"Vogel Immobau \u2013 Ads landing page for commercial floor coatings\" loading=\"eager\"><\/div><figcaption>Vogel Immobau \u00b7 Landing page for epoxy floor coatings.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/epoxidboden.vogel-immobau.de\/wp-content\/uploads\/2026\/05\/vogelbau-logo-1.png\" alt=\"Vogel Immobau Logo\" loading=\"lazy\"><p><strong>Vogel Immobau<\/strong><br>Ads landing page<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Construction &#038; coatings<\/strong><\/div><div><small>FOCUS<\/small><strong>Ads landing page<\/strong><\/div><div><small>MARKET<\/small><strong>Commercial &#038; industrial<\/strong><\/div><div><small>PROJECT<\/small><strong>Additional Ads landing page<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Explaining a specialist service clearly.<\/h2><p>Business customers need to see quickly whether the service suits their flooring and its intended use.<\/p><\/div><div class=\"split\"><div><h3>From a flooring problem to a project enquiry.<\/h3><p>The main website presents Vogel Immobau\u2019s full range of services. For adverts promoting commercial floor coatings, we created a focused landing page that brings requirements and the process together in one place.<\/p><p>We built a standalone B2B landing page. Service information, evidence of expertise and answers to common questions lead visitors to the contact options.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Address B2B requirements<\/strong><span>Speak directly to workshops, businesses and industrial clients.<\/span><\/li><li><strong>Communicate expertise<\/strong><span>Present services and existing qualifications in a clear context.<\/span><\/li><li><strong>Make contact easier<\/strong><span>Place enquiry options at relevant points on the page.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>A focused journey through the offer.<\/h2><p>Planning, copywriting and implementation centred on a dedicated landing page for the floor-coating Ads campaigns.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Concept<\/h3><p>Align the target audience and page structure with the adverts and the service being promoted.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Subdomain &#038; implementation<\/h3><p>Build the standalone landing page on a subdomain.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Service copy<\/h3><p>Explain the commercial floor-coating offer clearly.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>User journey<\/h3><p>Arrange information about requirements, services and contact options logically.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Privacy &#038; consent<\/h3><p>Set up consent management to suit the landing page.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Quality assurance<\/h3><p>Check the landing page before publication.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Focused on commercial flooring requirements.<\/h2><p>The page addresses typical uses directly and combines service information with a clear enquiry option.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/vogel-projekt-desktop.jpg\" alt=\"Vogel Immobau \u2013 Ads landing page for commercial floor coatings\" loading=\"lazy\"><figcaption>Vogel Immobau \u00b7 Landing page for epoxy floor coatings.<\/figcaption><\/figure><div><ul><li><strong>A clear service focus<\/strong><span>Industrial and workshop floors are central to the opening section.<\/span><\/li><li><strong>Make expertise visible<\/strong><span>Qualifications and contact people appear alongside the relevant service information.<\/span><\/li><li><strong>A direct route to an enquiry<\/strong><span>Contact options and enquiry buttons accompany the information.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/epoxidboden.vogel-immobau.de\/\" target=\"_blank\" rel=\"noopener\">View the Ads landing page \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>An additional landing page for Ads campaigns.<\/h2><p>The Ads landing page complements the main website with a direct introduction to commercial floor coatings. Our work on the main website is presented in a separate SEO case study.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Focus<\/h3><p>Define the offer and its B2B audience.<\/p><\/div><div><small>02<\/small><h3>Build<\/h3><p>Bring copy, layout and contact options together on one page.<\/p><\/div><div><small>03<\/small><h3>Check<\/h3><p>Review content, presentation and functionality before launch.<\/p><\/div><\/div><\/div><\/section><section id=\"weiteres-projekt\" class=\"\"><div class=\"shell\"><a class=\"btn secondary\" href=\"https:\/\/seo-marketing.koeln\/en\/vogel-immobau-seo\/\">Explore the main website &#038; SEO case study \u2192<\/a><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Vogel Immobau \u00b7 Ads landing page CASE STUDY \u00b7 ADS LANDING PAGE Vogel Immobau \u2013 Ads landing page One landing page.A clear B2B offer. Alongside Vogel Immobau\u2019s main website, we created a dedicated one-page landing page for Google Ads. Focusing on commercial floor coatings for industrial premises and workshops, it [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":990218,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[357],"class_list":["post-990217","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-skilled-trades-construction-property"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=990217"}],"version-history":[{"count":8,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990217\/revisions"}],"predecessor-version":[{"id":990242,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990217\/revisions\/990242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/990218"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=990217"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=990217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}