{"id":990227,"date":"2026-08-01T09:03:00","date_gmt":"2026-08-01T08:03:00","guid":{"rendered":"https:\/\/seo-marketing.koeln\/?page_id=990227"},"modified":"2026-10-23T10:05:49","modified_gmt":"2026-10-23T09:05:49","slug":"vogel-immobau-seo","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/vogel-immobau-seo\/","title":{"rendered":"Vogel Immobau \u2013 SEO"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid #e91e63;outline-offset:5px}.smk-case img{max-width:100%;height:auto;display:block}.smk-case .shell{max-width:1200px;margin:auto;padding:0 32px}.smk-case section{padding:85px 0;scroll-margin-top:120px}.smk-case .hero{background:linear-gradient(135deg,#f7f8fc,#fff);padding-top:38px;padding-bottom:64px}.smk-case .crumb{font-size:14px;margin-bottom:38px}.smk-case .eyebrow{font-size:12px;letter-spacing:2px;font-weight:800;color:#3f51b5;margin-bottom:18px;display:block}.smk-case .hero-grid,.smk-case .split{display:grid;grid-template-columns:1.08fr 1fr;gap:54px;align-items:center}.smk-case .tagline{font-size:35px;margin:0 0 24px}.smk-case .tags{display:flex;gap:8px;flex-wrap:wrap;margin:25px 0}.smk-case .tags span{padding:6px 12px;border:1px solid #dfe3ef;border-radius:30px;background:#fff;font-size:13px;font-weight:600}.smk-case .actions{display:flex;gap:14px;align-items:center;flex-wrap:wrap;margin-top:28px}.smk-case .btn{display:inline-flex;justify-content:center;align-items:center;min-height:48px;padding:12px 24px;border-radius:20px;background:linear-gradient(90deg,#3f51b5 0%,#f2295b 80%);font-size:18px;font-weight:500;color:white;text-decoration:none;line-height:1.4}.smk-case .btn.secondary{background:transparent;border:1px solid #3f51b5;color:#3f51b5;font-size:16px;font-weight:600}.smk-case .browser{background:white;border:1px solid #e2e5ef;border-radius:18px;overflow:hidden;box-shadow:0 20px 55px #19234012}.smk-case .bar{padding:12px 16px;background:#f0f2f7;font-size:12px;color:#687084;display:flex;align-items:center;gap:6px}.smk-case .bar i{width:7px;height:7px;border-radius:50%;background:#c4cada}.smk-case .bar span{margin-left:12px}.smk-case .browser img{width:100%;aspect-ratio:1.55;object-fit:cover;object-position:top}.smk-case figcaption{font-size:12px;color:#646d80;margin-top:12px}.smk-case figure{margin:0}.smk-case .signature{display:flex;gap:22px;align-items:center;margin-top:26px;font-size:14px}.smk-case .signature img{width:95px;max-height:64px;object-fit:contain}.smk-case .signature p{margin:0}.smk-case .facts{padding:28px 0;border-block:1px solid #e6e8f0}.smk-case .fact-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}.smk-case .fact-grid small{display:block;font-size:11px;letter-spacing:1.4px;color:#6a7183;margin-bottom:7px}.smk-case .fact-grid strong{font-family:Lato,sans-serif;font-size:19px;color:#2c2c2c}.smk-case .jump{padding:22px 0;border-bottom:1px solid #e6e8f0}.smk-case .jump .shell{display:flex;gap:28px;flex-wrap:wrap}.smk-case .jump a{font-size:14px;font-weight:600;text-decoration:none}.smk-case .intro{max-width:840px;margin-bottom:36px}.smk-case .soft{background:#f7f8fc}.smk-case .cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.smk-case .card{padding:30px;border:1px solid #e2e5ef;border-radius:18px;background:white}.smk-case .card p{font-size:16px;margin:0}.smk-case .num{display:block;color:#3f51b5;font-size:14px;font-weight:800;margin-bottom:25px}.smk-case .aside{background:#f4f5fc;border-radius:20px;padding:34px}.smk-case ul{padding:0;list-style:none;margin:0}.smk-case li{padding:16px 0;border-bottom:1px solid #dde2f0}.smk-case li:last-child{border:0}.smk-case li strong{display:block;color:#2c2c2c;font-family:Lato,sans-serif;font-size:21px;margin-bottom:5px}.smk-case li span{font-size:16px}.smk-case .work-image{border-radius:20px;background:#f4f5fa;padding:24px}.smk-case .work-image img{max-height:520px;width:100%;object-fit:contain}.smk-case .proof-card .rank{font-family:Lato,sans-serif;font-size:66px;line-height:1;font-weight:900;color:#3f51b5;margin:18px 0}.smk-case .proof-card .rank small{font-size:16px;display:block;color:#677086;font-family:\"Plus Jakarta Sans\",sans-serif;font-weight:500;margin-top:12px}.smk-case .serp{display:grid;gap:7px;margin-top:24px}.smk-case .serp span{height:9px;background:#edf0f6;border-radius:5px;width:90%}.smk-case .serp span:first-child{height:16px;background:linear-gradient(90deg,#3f51b5,#7989dd);width:100%}.smk-case .source{font-size:12px;color:#626b7e;margin-top:20px}.smk-case .cta{background:linear-gradient(135deg,#3f51b5 0%,#2c2c2c 100%);text-align:center}.smk-case .cta .eyebrow,.smk-case .cta h2,.smk-case .cta p{color:white}.smk-case .cta h2{font-size:45px;font-weight:800;margin:0 auto 24px;max-width:800px}.smk-case .cta p{max-width:750px;margin:0 auto 30px}.smk-case .proof-links{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}.smk-case .proof-links a{font-size:14px;border-bottom:1px solid #a8b3df;text-decoration:none}.smk-case .flow{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.smk-case .flow>div{border-top:3px solid #3f51b5;padding:23px 0}.smk-case .flow p{font-size:16px}.smk-case .flow small{display:block;color:#3f51b5;font-weight:700;margin-bottom:14px;font-size:12px}\n@media(max-width:900px){.smk-case .hero-grid,.smk-case .split{grid-template-columns:1fr;gap:32px}.smk-case .cards{grid-template-columns:repeat(2,1fr)}.smk-case .fact-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:600px){.smk-case{font-size:16px}.smk-case .shell{padding:0 22px}.smk-case section{padding:54px 0}.smk-case .hero{padding-top:25px}.smk-case h1{font-size:40px;overflow-wrap:anywhere}.smk-case h2{font-size:30px}.smk-case h3{font-size:21px}.smk-case .tagline{font-size:28px}.smk-case .cards,.smk-case .flow{grid-template-columns:1fr}.smk-case .card{padding:25px}.smk-case .fact-grid{gap:24px 16px}.smk-case .fact-grid strong{font-size:17px}.smk-case .cta h2{font-size:32px}.smk-case .jump .shell{gap:12px 22px}.smk-case .btn{font-size:16px}.smk-case .aside{padding:25px}.smk-case .crumb{margin-bottom:28px}.smk-case .work-image{padding:12px}}\n<\/style><style id=\"smk-case-interactions\">\/* Button states match the existing reference overview (Elementor page 24101). *\/\n.smk-case a{transition:color .3s,background-color .3s,border-color .3s,box-shadow .3s}\n.smk-case a:not(.btn):hover,.smk-case a:not(.btn):focus-visible{color:#e91e63;text-decoration:underline;text-underline-offset:4px}\n.smk-case .btn{font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;font-weight:500;line-height:1;border:0;border-radius:20px;padding:12px 24px;min-height:0;box-shadow:0 0 10px rgba(0,0,0,.5);transition:all .3s;text-decoration:none}\n.smk-case .btn:hover,.smk-case .btn:focus-visible{background-color:#3f51b5;color:#fff;text-decoration:none}\n.smk-case .btn.secondary{background:transparent;color:#111833;font-family:Inter,sans-serif;font-size:16px;font-weight:600;border:1px solid #2c2c2c}\n.smk-case .btn.secondary:hover,.smk-case .btn.secondary:focus-visible{background:#f1f1f1;color:#000;border-color:#2c2c2c}\n.smk-case .cta .btn{background:#3f51b5;color:#fff;font-family:Inter,sans-serif;font-size:1.05rem;font-weight:700;padding:20px 36px;box-shadow:0 10px 25px rgba(78,88,200,.3)}\n.smk-case .cta .btn:hover,.smk-case .cta .btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n\n.smk-case .hero-grid>div,.smk-case .split>div,.smk-case .fact-grid>div{min-width:0}.smk-case .fact-grid{grid-template-columns:repeat(4,minmax(0,1fr))}.smk-case h2,.smk-case h3,.smk-case .fact-grid{overflow-wrap:anywhere}.smk-case .bar span{overflow-wrap:anywhere}.smk-case .btn{max-width:100%;text-align:center;line-height:1.25}@media(max-width:900px){.smk-case .fact-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:360px){.smk-case .fact-grid{grid-template-columns:1fr}}body .smk-case .hero .browser img{aspect-ratio:auto}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Vogel Immobau \u00b7 Main website &#038; SEO<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 CONSTRUCTION &#038; RENOVATION<\/span><h1>Vogel Immobau \u2013 SEO<\/h1><h2 class=\"tagline\">Explaining renovation.<br>Providing clear guidance.<\/h2><p>For Vogel Immobau\u2019s main website, we handled technical SEO tasks, content creation and integration, and design adjustments. The work combines clear service information with straightforward routes to advice on renovation and waterproofing.<\/p><div class=\"tags\"><span>SEO<\/span><span>Content<\/span><span>On-page optimisation<\/span><span>Design adjustments<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/vogel-immobau.de\/\" target=\"_blank\" rel=\"noopener\">View the main website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>vogel-immobau.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/vogel-hauptwebsite-desktop.jpg\" alt=\"Vogel Immobau \u2013 main website for renovation and waterproofing\" loading=\"eager\"><\/div><figcaption>Vogel Immobau \u00b7 Main website supported through our SEO work.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/epoxidboden.vogel-immobau.de\/wp-content\/uploads\/2026\/05\/vogelbau-logo-1.png\" alt=\"Vogel Immobau Logo\" loading=\"lazy\"><p><strong>Vogel Immobau<\/strong><br>Main website &#038; SEO<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Construction &#038; renovation<\/strong><\/div><div><small>FOCUS<\/small><strong>SEO &#038; content<\/strong><\/div><div><small>LOCATION<\/small><strong>Solingen<\/strong><\/div><div><small>PROJECT<\/small><strong>Main website &#038; SEO<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Answering different renovation questions.<\/h2><p>A leaking balcony, damp in a basement or a heavily used floor each prompt different searches. The main website needs to provide relevant information for these concerns.<\/p><\/div><div class=\"split\"><div><h3>From a specific problem to the right service.<\/h3><p>Vogel Immobau\u2019s main website presents balcony, terrace and basement renovation alongside floor coatings. This range needs a clear structure and content that addresses each visitor\u2019s information needs.<\/p><p>Our SEO support covered planning, technical and content-related on-page tasks, copywriting, integration and quality assurance. Design adjustments complemented the work on the existing company website.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Match needs to services<\/strong><span>Create clear content and entry points for each renovation service.<\/span><\/li><li><strong>Improve the technical foundations<\/strong><span>Include on-page tasks and structured data in the website support.<\/span><\/li><li><strong>Support enquiries<\/strong><span>Connect service information with suitable advice and contact options.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>SEO, content and website maintenance working together.<\/h2><p>Technical optimisation, new copy and its integration into the main website were coordinated.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>SEO planning<\/h3><p>Coordinate topics and next steps for the company website.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Technical &#038; on-page SEO<\/h3><p>Work on the technical foundations and content structure of the website.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Copywriting<\/h3><p>Prepare clear service and specialist content and review it editorially.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Content integration<\/h3><p>Add copy and images to the relevant sections of the main website.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Design adjustments<\/h3><p>Develop the presentation and user journey within the existing website.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Quality &#038; reporting<\/h3><p>Review completed tasks and record project progress in reports.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Service pages and specialist content as an SEO foundation.<\/h2><p>The main website combines dedicated service sections with detailed articles. Visitors can explore the information before seeking personal advice.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/vogel-hauptwebsite-desktop.jpg\" alt=\"Vogel Immobau \u2013 main website with service navigation and contact options\" loading=\"lazy\"><figcaption>Vogel Immobau \u00b7 Company website supported for renovation and waterproofing services.<\/figcaption><\/figure><div><ul><li><strong>Dedicated service sections<\/strong><span>Balcony, terrace, basement and floor-coating services each have their own entry points.<\/span><\/li><li><strong>Further information<\/strong><span>Specialist articles address specific questions about damp, waterproofing and renovation.<\/span><\/li><li><strong>Advice as the next step<\/strong><span>Telephone, contact sections and an enquiry form help visitors move towards a personal conversation.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/vogel-immobau.de\/\" target=\"_blank\" rel=\"noopener\">View the main website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>The main website and campaigns complement each other.<\/h2><p>SEO work on the main website forms a separate project area. Alongside it, we created a focused one-page Google Ads landing page for commercial floor coatings.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Plan<\/h3><p>Coordinate topics, content and technical tasks.<\/p><\/div><div><small>02<\/small><h3>Implement<\/h3><p>Integrate copy, on-page measures and design adjustments.<\/p><\/div><div><small>03<\/small><h3>Review<\/h3><p>Check presentation, content and project progress together.<\/p><\/div><\/div><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/seo-marketing.koeln\/en\/vogel-immobau\/\">Explore the additional Ads landing page \u2192<\/a><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Vogel Immobau \u00b7 Main website &#038; SEO CASE STUDY \u00b7 CONSTRUCTION &#038; RENOVATION Vogel Immobau \u2013 SEO Explaining renovation.Providing clear guidance. For Vogel Immobau\u2019s main website, we handled technical SEO tasks, content creation and integration, and design adjustments. The work combines clear service information with straightforward routes to advice on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":990228,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[357],"class_list":["post-990227","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-skilled-trades-construction-property"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=990227"}],"version-history":[{"count":4,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990227\/revisions"}],"predecessor-version":[{"id":990232,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990227\/revisions\/990232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/990228"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=990227"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=990227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}