{"id":990303,"date":"2026-08-01T09:06:00","date_gmt":"2026-08-01T08:06:00","guid":{"rendered":"https:\/\/seo-marketing.koeln\/?page_id=990303"},"modified":"2026-10-23T11:18:17","modified_gmt":"2026-10-23T10:18:17","slug":"prohealth","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/prohealth\/","title":{"rendered":"prohealth"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid #e91e63;outline-offset:5px}.smk-case 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a:not(.btn):hover,.smk-case a:not(.btn):focus-visible{color:#e91e63;text-decoration:underline;text-underline-offset:4px}\n.smk-case .btn{font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;font-weight:500;line-height:1;border:0;border-radius:20px;padding:12px 24px;min-height:0;box-shadow:0 0 10px rgba(0,0,0,.5);transition:all .3s;text-decoration:none}\n.smk-case .btn:hover,.smk-case .btn:focus-visible{background-color:#3f51b5;color:#fff;text-decoration:none}\n.smk-case .btn.secondary{background:transparent;color:#111833;font-family:Inter,sans-serif;font-size:16px;font-weight:600;border:1px solid #2c2c2c}\n.smk-case .btn.secondary:hover,.smk-case .btn.secondary:focus-visible{background:#f1f1f1;color:#000;border-color:#2c2c2c}\n.smk-case .cta .btn{background:#3f51b5;color:#fff;font-family:Inter,sans-serif;font-size:1.05rem;font-weight:700;padding:20px 36px;box-shadow:0 10px 25px rgba(78,88,200,.3)}\n.smk-case .cta .btn:hover,.smk-case .cta .btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n\n.smk-case .hero-grid>div,.smk-case .split>div,.smk-case .fact-grid>div{min-width:0}.smk-case .fact-grid{grid-template-columns:repeat(4,minmax(0,1fr))}.smk-case h2,.smk-case h3,.smk-case .fact-grid{overflow-wrap:anywhere}.smk-case .bar span{overflow-wrap:anywhere}.smk-case .btn{max-width:100%;text-align:center;line-height:1.25}@media(max-width:900px){.smk-case .fact-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:360px){.smk-case .fact-grid{grid-template-columns:1fr}}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; prohealth<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 HEALTH &#038; DIAGNOSTICS<\/span><h1>prohealth<\/h1><h2 class=\"tagline\">Be found.<br>Build trust.<\/h2><p>For the prohealth testing centre in Cologne, we combine search engine optimisation, Google Ads and a dedicated campaign landing page. The focus is clear information, local visibility and straightforward routes to appointment booking.<\/p><div class=\"tags\"><span>SEO<\/span><span>Google Ads<\/span><span>Landing page<\/span><span>Tracking<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/www.prohealth-koeln.de\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>www.prohealth-koeln.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/pro-projekt-desktop.jpg\" alt=\"prohealth \u2013 testing centre website within our marketing support\" loading=\"eager\"><\/div><figcaption>prohealth \u00b7 A view of the company website we support.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/www.prohealth-koeln.de\/images\/prohealth-logo.svg\" alt=\"prohealth Logo\" loading=\"lazy\"><p><strong>prohealth<\/strong><br>SEO, paid search &#038; campaign landing page<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Health &#038; diagnostics<\/strong><\/div><div><small>FOCUS<\/small><strong>SEO, paid search &#038; campaign landing page<\/strong><\/div><div><small>MARKET<\/small><strong>Cologne<\/strong><\/div><div><small>PROJECT<\/small><strong>Search engine marketing<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Clear guidance matters for sensitive topics.<\/h2><p>People looking for a testing centre want to find relevant information quickly and make contact easily.<\/p><\/div><div class=\"split\"><div><h3>Connect search intent with appointment booking.<\/h3><p>prohealth serves people researching diagnostic services in Cologne. Marketing measures need to address relevant searches and support a clear route to booking an appointment.<\/p><p>Our project connects SEO support for the existing presence with Google Ads, a campaign landing page and technical tracking setup. Content, advertising and evaluation are planned together.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Be visible locally<\/strong><span>Align the website and Google Business Profile with searches in Cologne.<\/span><\/li><li><strong>Guide campaigns towards their goal<\/strong><span>Use a focused landing page as the destination for search advertising.<\/span><\/li><li><strong>Evaluate the measures<\/strong><span>Set up and check tracking and include it in ongoing support.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>Search, campaigns and landing pages working together.<\/h2><p>The assignment covers search engine marketing and a dedicated campaign destination.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>SEO &#038; content<\/h3><p>Technical on-page tasks and relevant content for the existing website.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Google Business Profile<\/h3><p>Setup and local foundations for the business presence.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Google Ads<\/h3><p>Plan and set up campaigns and optimise budgets during the ongoing project.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Campaign landing page<\/h3><p>Develop the structure, design and content of a focused one-page landing page.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Tracking &#038; checks<\/h3><p>Integrate tracking technically and check the setup.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Maintenance &#038; reporting<\/h3><p>Support SEO and paid-search measures through maintenance and regular evaluation.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Connect information with appointment booking.<\/h2><p>The company website provides specific entry points to services, prices and appointments. These user journeys are the reference point for ongoing marketing work.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/pro-projekt-desktop.jpg\" alt=\"prohealth \u2013 testing centre website within our marketing support\" loading=\"lazy\"><figcaption>prohealth \u00b7 Company website within our marketing support.<\/figcaption><\/figure><div><ul><li><strong>Relevant information<\/strong><span>Services, prices and frequently asked questions have dedicated sections.<\/span><\/li><li><strong>Local relevance<\/strong><span>The offer is aligned with searches for a testing centre in Cologne.<\/span><\/li><li><strong>A direct next step<\/strong><span>Appointment booking and contact provide the main onward routes.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/www.prohealth-koeln.de\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>Marketing with ongoing coordination.<\/h2><p>SEO and paid search are considered together in the project and complemented by technical support.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Plan<\/h3><p>Coordinate search topics, campaign goals and landing pages.<\/p><\/div><div><small>02<\/small><h3>Optimise<\/h3><p>Develop adverts, content and technical tasks further.<\/p><\/div><div><small>03<\/small><h3>Review<\/h3><p>Use tracking and reporting to plan the next measures.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; prohealth CASE STUDY \u00b7 HEALTH &#038; DIAGNOSTICS prohealth Be found.Build trust. For the prohealth testing centre in Cologne, we combine search engine optimisation, Google Ads and a dedicated campaign landing page. The focus is clear information, local visibility and straightforward routes to appointment booking. SEOGoogle AdsLanding pageTracking Explore the project [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":990304,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[353],"class_list":["post-990303","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-health-medicine-care"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=990303"}],"version-history":[{"count":2,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990303\/revisions"}],"predecessor-version":[{"id":990306,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990303\/revisions\/990306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/990304"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=990303"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=990303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}