{"id":990311,"date":"2026-08-01T09:02:00","date_gmt":"2026-08-01T08:02:00","guid":{"rendered":"https:\/\/seo-marketing.koeln\/?page_id=990311"},"modified":"2026-10-23T11:29:10","modified_gmt":"2026-10-23T10:29:10","slug":"kaja-nails","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/kaja-nails\/","title":{"rendered":"Kaja Nails"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid #e91e63;outline-offset:5px}.smk-case 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.btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n\n.smk-case .hero-grid>div,.smk-case .split>div,.smk-case .fact-grid>div{min-width:0}.smk-case .fact-grid{grid-template-columns:repeat(4,minmax(0,1fr))}.smk-case h2,.smk-case h3,.smk-case .fact-grid{overflow-wrap:anywhere}.smk-case .bar span{overflow-wrap:anywhere}.smk-case .btn{max-width:100%;text-align:center;line-height:1.25}@media(max-width:900px){.smk-case .fact-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:360px){.smk-case .fact-grid{grid-template-columns:1fr}}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Kaja Nails<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 BEAUTY &#038; TRAINING<\/span><h1>Kaja Nails<\/h1><h2 class=\"tagline\">Showcase nail design.<br>Share expertise.<\/h2><p>For Kaja Nails in Paderborn, we developed a website that brings the nail studio and its training courses together. The website, local presence and supporting print and social media materials create a coherent brand presence.<\/p><div class=\"tags\"><span>Web design<\/span><span>Local presence<\/span><span>Print<\/span><span>Social media<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/kaja-nails.de\/\" target=\"_blank\" rel=\"noopener\">View the website \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>kaja-nails.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/kaja-projekt-desktop.jpg\" alt=\"Kaja Nails \u2013 homepage for the nail studio and training courses\" loading=\"eager\"><\/div><figcaption>Kaja Nails \u00b7 Homepage with work examples and service navigation.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/kaja-nails.de\/wp-content\/uploads\/2026\/04\/kajas-nails-logo-2.png\" alt=\"Kaja Nails Logo\" loading=\"lazy\"><p><strong>Kaja Nails<\/strong><br>Website &#038; brand presence<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Beauty &#038; training<\/strong><\/div><div><small>FOCUS<\/small><strong>Website &#038; brand presence<\/strong><\/div><div><small>MARKET<\/small><strong>Paderborn<\/strong><\/div><div><small>PROJECT<\/small><strong>Website for studio &#038; courses<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Two offers under one clear brand.<\/h2><p>Studio clients and prospective course participants have different needs. Both need a relevant starting point.<\/p><\/div><div class=\"split\"><div><h3>Clearly distinguish treatments and courses.<\/h3><p>Kaja Nails combines nail design with sharing specialist knowledge. The website needs to showcase the studio\u2019s work and make the training offer accessible.<\/p><p>We organised the content into studio, services and courses. Images communicate the style, while contact options support appointment and course enquiries.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Make the style visible<\/strong><span>Work examples and suitable imagery shape the presence.<\/span><\/li><li><strong>Organise offers clearly<\/strong><span>Nail design and training each have clear entry points.<\/span><\/li><li><strong>Present a consistent identity<\/strong><span>Connect the website, local presence and printed materials.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>A presence across several touchpoints.<\/h2><p>The project spans website planning and supporting materials for the studio.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Concept &#038; structure<\/h3><p>Plan the pages for studio services, courses and contact.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Design &#038; content<\/h3><p>Bring design, copy and images together in a coherent website.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Responsive implementation<\/h3><p>Build the website for use across different devices.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Google Business Profile<\/h3><p>Set up the local business presence.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Flyer &#038; business card<\/h3><p>Design print materials to match the brand presence.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Social media &#038; launch<\/h3><p>Support Instagram materials, adjustments and indexing.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Studio and training at a glance.<\/h2><p>The website combines a visual presentation of the work with clear entry points to services and courses.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/kaja-projekt-desktop.jpg\" alt=\"Kaja Nails \u2013 homepage for the nail studio and training courses\" loading=\"lazy\"><figcaption>Kaja Nails \u00b7 Homepage with work examples and service navigation.<\/figcaption><\/figure><div><ul><li><strong>Images as guidance<\/strong><span>Nail design examples communicate the studio\u2019s style.<\/span><\/li><li><strong>Courses in the main menu<\/strong><span>People interested in training have their own entry point.<\/span><\/li><li><strong>Place contact options where they fit<\/strong><span>The content supports appointment and course enquiries.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/kaja-nails.de\/\" target=\"_blank\" rel=\"noopener\">View the project website \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>From concept to a coordinated presence.<\/h2><p>The website and supporting materials were delivered as a connected project.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Plan<\/h3><p>Organise offers and content for the different audiences.<\/p><\/div><div><small>02<\/small><h3>Design<\/h3><p>Develop the website and materials in line with the brand identity.<\/p><\/div><div><small>03<\/small><h3>Review &#038; launch<\/h3><p>Check presentation, functionality and final adjustments before launch.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Kaja Nails CASE STUDY \u00b7 BEAUTY &#038; TRAINING Kaja Nails Showcase nail design.Share expertise. For Kaja Nails in Paderborn, we developed a website that brings the nail studio and its training courses together. The website, local presence and supporting print and social media materials create a coherent brand presence. Web [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":990312,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[343],"class_list":["post-990311","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-beauty-wellness"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=990311"}],"version-history":[{"count":2,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990311\/revisions"}],"predecessor-version":[{"id":990314,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990311\/revisions\/990314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/990312"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=990311"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=990311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}