{"id":990329,"date":"2026-08-01T09:07:00","date_gmt":"2026-08-01T08:07:00","guid":{"rendered":"https:\/\/seo-marketing.koeln\/?page_id=990329"},"modified":"2026-10-23T11:47:08","modified_gmt":"2026-10-23T10:47:08","slug":"belmont-living","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/belmont-living\/","title":{"rendered":"Belmont Living"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid #e91e63;outline-offset:5px}.smk-case 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.btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n\n.smk-case .hero-grid>div,.smk-case .split>div,.smk-case .fact-grid>div{min-width:0}.smk-case .fact-grid{grid-template-columns:repeat(4,minmax(0,1fr))}.smk-case h2,.smk-case h3,.smk-case .fact-grid{overflow-wrap:anywhere}.smk-case .btn{max-width:100%;text-align:center;line-height:1.25}@media(max-width:900px){.smk-case .fact-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:360px){.smk-case .fact-grid{grid-template-columns:1fr}}body .smk-case .hero .browser img{aspect-ratio:auto}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Belmont Living<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 HOUSING &#038; SUPPORT<\/span><h1>Belmont Living<\/h1><h2 class=\"tagline\">Make housing options clear.<br>Speak to the right people.<\/h2><p>For Belmont Living, we are developing a new website covering shared supported housing, assisted living and suitable housing options. The focus is on addressing different audiences clearly, using warm imagery and providing a straightforward route to an enquiry.<\/p><div class=\"tags\"><span>Web design<\/span><span>UX structure<\/span><span>Copywriting<\/span><span>Contact forms<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"#kontakt\">Discuss the project<\/a><\/div><\/div><div><figure><div class=\"browser\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/belmont-new-header.avif\" alt=\"Belmont Living \u2013 residential imagery from the new web project\" loading=\"eager\"><\/div><figcaption>Belmont Living \u00b7 Imagery from the new website project.<\/figcaption><\/figure><div class=\"signature\"><p><strong>Belmont Living<\/strong><br>Web design, UX &#038; content<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Housing &#038; support<\/strong><\/div><div><small>FOCUS<\/small><strong>Web design, UX &#038; content<\/strong><\/div><div><small>MARKET<\/small><strong>Germany<\/strong><\/div><div><small>PROJECT<\/small><strong>New website<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Four audiences. One shared presence.<\/h2><p>Residents, care professionals, employers and landlords visit the website with different questions. The page structure needs to bring these interests together.<\/p><\/div><div class=\"split\"><div><h3>Find the right starting point quickly.<\/h3><p>The Belmont Living website concept provides dedicated sections for residents, care professionals, employers and landlords, alongside information about locations and the company. The key is to make the range of services easy to navigate.<\/p><p>Our project covers page planning, bespoke web design, website copy and the technical implementation of contact routes. The design aims to combine professionalism with warmth; enquiry forms reflect each visitor\u2019s needs.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Guide different audiences<\/strong><span>Create dedicated entry points for residents, care professionals, employers and landlords.<\/span><\/li><li><strong>Build confidence<\/strong><span>Explain housing options with clear copy and calm imagery.<\/span><\/li><li><strong>Make enquiries easier<\/strong><span>Prepare the next step with clear calls to action and forms.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>From page structure to enquiry.<\/h2><p>Planning, design and content are being developed together for the new website.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Page planning<\/h3><p>Plan the information architecture and suitable entry points for different audiences.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Bespoke web design<\/h3><p>Develop a modern design with a clear hierarchy, generous spacing and a personal tone.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Copy &#038; guidance<\/h3><p>Explain the services clearly and coordinate the content across the pages.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Imagery &#038; media<\/h3><p>Select and integrate images that convey housing, everyday life and trust.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Contact routes &#038; forms<\/h3><p>Structure enquiries and consider the user journey all the way to contact.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Technical foundations<\/h3><p>Support the implementation with quality checks, a cookie banner and consent management.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>Imagery that conveys a sense of home.<\/h2><p>The image from the new web project uses calm colours, light and a welcoming living space. It supports the personal tone of the offer.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/belmont-new-header.avif\" alt=\"Belmont Living \u2013 residential imagery from the new web project\" loading=\"lazy\"><figcaption>Belmont Living \u00b7 Imagery from the new website project.<\/figcaption><\/figure><div><ul><li><strong>A sense of home as the central idea<\/strong><span>The imagery makes the housing offer tangible and supports the explanatory content.<\/span><\/li><li><strong>A dedicated route for each audience<\/strong><span>The page plan separates different needs and brings them together in one website.<\/span><\/li><li><strong>Enquiries at the centre<\/strong><span>Clear entry points and suitable contact forms support the journey from interest to conversation.<\/span><\/li><\/ul><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>A shared framework for different needs.<\/h2><p>The development connects prospective residents\u2019 and partners\u2019 perspectives with the Belmont Living offer.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Structure<\/h3><p>Define audiences, pages and key user journeys in the concept.<\/p><\/div><div><small>02<\/small><h3>Design<\/h3><p>Bring design, copy and imagery together in a consistent presence.<\/p><\/div><div><small>03<\/small><h3>Coordinate<\/h3><p>Check the forms and technical implementation and develop them further with the client.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Belmont Living CASE STUDY \u00b7 HOUSING &#038; SUPPORT Belmont Living Make housing options clear.Speak to the right people. For Belmont Living, we are developing a new website covering shared supported housing, assisted living and suitable housing options. The focus is on addressing different audiences clearly, using warm imagery and providing [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":990330,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[357],"class_list":["post-990329","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-skilled-trades-construction-property"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=990329"}],"version-history":[{"count":2,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990329\/revisions"}],"predecessor-version":[{"id":990333,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990329\/revisions\/990333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/990330"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=990329"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=990329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}