{"id":990339,"date":"2026-08-01T09:08:00","date_gmt":"2026-08-01T08:08:00","guid":{"rendered":"https:\/\/seo-marketing.koeln\/?page_id=990339"},"modified":"2026-10-23T11:50:33","modified_gmt":"2026-10-23T10:50:33","slug":"intaktcare","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/en\/intaktcare\/","title":{"rendered":"Intaktcare"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid #e91e63;outline-offset:5px}.smk-case 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.btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n\n.smk-case .hero-grid>div,.smk-case .split>div,.smk-case .fact-grid>div{min-width:0}.smk-case .fact-grid{grid-template-columns:repeat(4,minmax(0,1fr))}.smk-case h2,.smk-case h3,.smk-case .fact-grid{overflow-wrap:anywhere}.smk-case .btn{max-width:100%;text-align:center;line-height:1.25}@media(max-width:900px){.smk-case .fact-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:360px){.smk-case .fact-grid{grid-template-columns:1fr}}body .smk-case .hero .browser img{aspect-ratio:auto}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/seo-marketing.koeln\/en\/references\/\">Case studies<\/a> &nbsp; \/ &nbsp; Intaktcare<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASE STUDY \u00b7 HEALTH &#038; CARE<\/span><h1>Intaktcare<\/h1><h2 class=\"tagline\">Explain care clearly.<br>Build trust online.<\/h2><p>For Intaktcare, we are designing a new intensive care website. The relaunch combines personal imagery with accessible information for patients, relatives and people interested in working in care.<\/p><div class=\"tags\"><span>Web design<\/span><span>Relaunch<\/span><span>Content<\/span><span>Quality checks<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Explore the project \u2193<\/a><a class=\"btn secondary\" href=\"#kontakt\">Discuss the project<\/a><\/div><\/div><div><figure><div class=\"browser\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/intaktcare-new-header.avif\" alt=\"Intaktcare \u2013 care imagery from the new project materials\" loading=\"eager\"><\/div><figcaption>Intaktcare \u00b7 Imagery for the new website.<\/figcaption><\/figure><div class=\"signature\"><p><strong>Intaktcare<\/strong><br>Web design &#038; relaunch<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>INDUSTRY<\/small><strong>Health &#038; care<\/strong><\/div><div><small>FOCUS<\/small><strong>Web design &#038; relaunch<\/strong><\/div><div><small>MARKET<\/small><strong>Cologne<\/strong><\/div><div><small>PROJECT<\/small><strong>New website<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"In this case study\"><div class=\"shell\"><a href=\"#ausgangslage\">Starting point<\/a><a href=\"#leistungen\">Our services<\/a><a href=\"#einblicke\">Project insights<\/a><a href=\"#zusammenarbeit\">Collaboration<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ STARTING POINT<\/span><h2>Provide guidance when clear information matters.<\/h2><p>People looking for care have personal questions and need reliable information. The website needs to make specialist topics accessible.<\/p><\/div><div class=\"split\"><div><h3>Connect people with care services.<\/h3><p>Intaktcare combines home care with a focus on intensive care outside hospital in Cologne and the surrounding area. The new page plan organises topics such as home ventilation, tracheostomy care and care at home, with dedicated entry points for relatives and job applicants.<\/p><p>Our web design project begins with agreeing on goals, requirements and the homepage. Design, a new image selection, technical implementation and quality checks provide the framework for the relaunch.<\/p><\/div><aside class=\"aside\"><h3>What matters in this project<\/h3><ul><li><strong>Provide clear information<\/strong><span>Explain care services in a clear structure.<\/span><\/li><li><strong>Convey a personal connection<\/strong><span>Combine personal imagery with a calm design.<\/span><\/li><li><strong>Guide different needs<\/strong><span>Make information easy to access for patients, relatives and job applicants.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ OUR WORK<\/span><h2>A new presence for a sensitive subject.<\/h2><p>The work focuses on web design, preparing the content and checking the new website.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Project planning<\/h3><p>Agree together on the goals, requirements and structure of the new website.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Homepage concept<\/h3><p>Develop the first impression and the main entry points into the website.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Web design<\/h3><p>Arrange content, images and calls to action in a clear visual hierarchy.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Revise the content<\/h3><p>Bring existing copy together for the required pages and make it easy to understand.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Visual language<\/h3><p>Select suitable images for care, support, safety and careers in care.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Technology &#038; quality<\/h3><p>Support implementation with technical checks and quality assurance.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ PROJECT INSIGHTS<\/span><h2>A personal connection through new imagery.<\/h2><p>The image from the new project materials shows the human side of care. It provides a visual reference for an accessible, reassuring presence.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/intaktcare-new-header.avif\" alt=\"Intaktcare \u2013 care imagery from the new project materials\" loading=\"lazy\"><figcaption>Intaktcare \u00b7 Imagery for the new website.<\/figcaption><\/figure><div><ul><li><strong>People at the centre<\/strong><span>The new image selection connects care services with personal attention.<\/span><\/li><li><strong>Clearly structured information<\/strong><span>Content is checked for the required pages and prepared in an accessible form.<\/span><\/li><li><strong>Address care needs and careers<\/strong><span>The project materials consider both people seeking care and job applicants.<\/span><\/li><\/ul><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLLABORATION<\/span><h2>Step by step towards the new website.<\/h2><p>The collaboration combines the care provider\u2019s specialist perspective with design and technical implementation.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Coordinate<\/h3><p>Gather goals and requirements and discuss the homepage together.<\/p><\/div><div><small>02<\/small><h3>Develop<\/h3><p>Align design, content and imagery with the main user questions.<\/p><\/div><div><small>03<\/small><h3>Review<\/h3><p>Check the technology, presentation and main journeys through the website.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">YOUR PROJECT<\/span><h2>What should your digital presence achieve?<\/h2><p>Whether you need a new website, local visibility or ongoing optimisation, we\u2019ll discuss your starting point and the steps that suit your business.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Discuss your project \u2014 no obligation<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Case studies &nbsp; \/ &nbsp; Intaktcare CASE STUDY \u00b7 HEALTH &#038; CARE Intaktcare Explain care clearly.Build trust online. For Intaktcare, we are designing a new intensive care website. The relaunch combines personal imagery with accessible information for patients, relatives and people interested in working in care. Web designRelaunchContentQuality checks Explore the project \u2193Discuss the project [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":990332,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[353],"class_list":["post-990339","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-health-medicine-care"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=990339"}],"version-history":[{"count":2,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990339\/revisions"}],"predecessor-version":[{"id":990341,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/pages\/990339\/revisions\/990341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/990332"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=990339"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/kunden-branche?post=990339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}