Structured data (often called schema markup)<\/strong> is a standardized code format that you add to your website to give search engines like Google explicit information about the meaning of your content. Instead of just crawling the content, the search engine can understand and contextualize it thanks to this “vocabulary”. <\/p>\n\n Although structured data is not a direct, massive ranking factor, it has an enormous indirect influence on your visibility and traffic. The main advantage lies in the qualification for so-called rich snippets<\/strong>. <\/p>\n\n These are visually enhanced search results that display additional information to the user in the SERP <\/a>. Such results are eye-catching, stand out from the competition and lead to a significantly higher click-through rate (CTR)<\/a>. This means you get more clicks, even if your ranking remains unchanged. Structured data also helps to underpin your E-E-A-T<\/a>, for example by clearly defining author information. <\/p>\n\n The vocabulary of The implementation usually takes place in Structured data is the next logical step after you have created great content. You translate the essence of your content into a language that search engines are guaranteed to understand. This clarity is rewarded with increased visibility and more qualified traffic. If you don’t implement schema markup today, you are wasting valuable click potential in the search results. <\/p>\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Learn how structured data (schema markup) helps search engines understand your content and increase your click-through rate with rich snippets.<\/p>\n","protected":false},"author":4,"featured_media":34511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[304],"tags":[],"class_list":["post-45323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lexicon"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/posts\/45323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/comments?post=45323"}],"version-history":[{"count":1,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/posts\/45323\/revisions"}],"predecessor-version":[{"id":45325,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/posts\/45323\/revisions\/45325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media\/34511"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/media?parent=45323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/categories?post=45323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/en\/wp-json\/wp\/v2\/tags?post=45323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why is structured data an SEO booster?<\/h2>\n\n
Common examples of schema markup in practice<\/h2>\n\n
schema.org<\/code> (a joint initiative of the major search engines) offers hundreds of “awards”. Here are some of the most effective ones for the <\/strong>OnPage optimization<\/a>:<\/p>\n\n\n
How is structured data implemented?<\/h2>\n\n
JSON-LD<\/code> format, a script that is easy to read for search engines and is inserted in the <head><\/code> or <body><\/code> area of your website. Many modern content management systems (CMS)<\/a> or SEO plugins for <\/strong>WordPress SEO<\/a> offers simple ways to generate these code snippets without having to program them yourself. You can then use Google’s “Rich Results Test” to check whether the code has been implemented correctly. <\/p>\n\nConclusion: Speak the language of search engines<\/strong><\/h3>\n\n