{"id":8643,"date":"2022-01-18T14:43:08","date_gmt":"2022-01-18T14:43:08","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/check-these-on-page-factors-for-low-performing-content\/"},"modified":"2025-10-23T09:34:21","modified_gmt":"2025-10-23T09:34:21","slug":"check-these-on-page-factors-for-low-performing-content","status":"publish","type":"post","link":"https:\/\/seo-marketing.koeln\/en\/check-these-on-page-factors-for-low-performing-content\/","title":{"rendered":"Check these on-page factors for low-performing content"},"content":{"rendered":"\n

Why is OnPage SEO so important, and which areas should you focus on and optimize to improve search rankings for underperforming content? The SEO landscape is constantly changing, and this also applies to on-page SEO. Therefore, we no longer have to consider only the title and meta description to optimize our pages for the most important search engines. There are several different elements and aspects you can focus on. Ideally, you will have a comprehensive on-page SEO strategy that includes best practices and innovative optimizations that ensure long-term success.<\/em><\/p>\n\n\n\n

However, if you are constrained by time, budget or other limiting factors, you may need to prioritize and demonstrate quick wins to justify further investment. In this blog, you’ll find tips on which on-page SEO elements you should optimize for better rankings, and context to help you understand why you’re making these changes in the first place.<\/em><\/p>\n\n\n\n

What are the most important elements of on-page SEO?<\/h2>\n\n\n\n

There are two main types of on-page SEO elements<\/a>:<\/p>\n\n\n\n

Contents<\/strong><\/p>\n\n\n\n

Your content elements include the written, visual and video content of<\/a> your website. The content you write and the content you embed on your website should focus on providing value to your audience. If your content doesn’t have a clear focus, you’re missing a great opportunity to provide your audience with the information they need. Your content must also make good use of your keyword research<\/a>. If you don’t focus on keywords that are relevant to your target audience<\/a>, how can you even create relevant page content that meets their needs?<\/p>\n\n\n\n

HTML<\/strong><\/p>\n\n\n\n

An HTML element is any part of your web page that is defined in HTML, the standard code behind the scenes. This includes elements such as the title, the meta description and the alt text<\/a> of images. This also includes the HTML elements that display the page. HTML elements play a crucial role in telling Google<\/a> what your page is about and how it should rank in search results. If you don’t use these elements correctly, they can have a negative impact on your rankings<\/a>.
<\/p>\n\n\n\n

\"OnPage<\/figure>\n\n\n\n

OnPage SEO elements for better Google rankings<\/h2>\n\n\n\n

There are many ways to optimize your website for search engines<\/a>, but some basic elements should be present on every page. Below are five on-page SEO elements that you should test and optimize if you find that your pages are underperforming – and also as best practice<\/a> for new websites.<\/p>\n\n\n\n

1. written content<\/h3>\n\n\n\n

The first point you should pay attention to is, of course, the written content of your site. If your main purpose in writing content is to convert your audience into paying customers<\/a>, you should make sure that each page offers value to your audience. Make sure the content<\/a> you write makes good use of your keyword research. If you don’t have a clear focus for your content, your audience will struggle to engage with it.<\/p>\n\n\n\n

Use HTML subheadings to structure your content and signal the relevance of the topic to both readers and search engines. And while we know that E-A-T<\/a> is especially important on YMYL topics, all web content can benefit from demonstrating more expertise, authority<\/a> and trustworthiness.<\/p>\n\n\n\n

2. title tags<\/h3>\n\n\n\n

The title tag is the “title” of your page and the main element that search engines use to determine what your page is about. The title tag should be targeted to the exact keyword<\/a> your page is targeting, as Google has confirmed that this is a “tiny” ranking factor.<\/p>\n\n\n\n

If you are targeting the keyword [SEO Agentur Leverkusen], your title tag must contain this phrase. This will make your site appear higher up in the search results<\/a> and easier for your audience to find. You can find more information in this guide<\/a> to title tag optimization.<\/p>\n\n\n\n

3. page URL<\/h3>\n\n\n\n

URLs play an important role in both search engine optimization and user-friendliness. Every web page generates a unique URL<\/a>, and you should take the time to make sure your URL contains the right keywords. Try to include your target keyword in the URL in a way that makes sense to your audience. If your visitors are searching for a product<\/a>, you should include the name of the product in the URL. For example, if you are targeting the keyword phrase “SEO agency Leverkusen”, the URL could look something like this:<\/p>\n\n\n\n

\nHTTPS:\/\/www.seo.de\/seo_agentur…\n<\/div><\/figure>\n\n\n\n