{"id":29160,"date":"2026-08-26T12:48:58","date_gmt":"2026-08-26T11:48:58","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/referencia-cenata\/"},"modified":"2026-10-23T10:59:57","modified_gmt":"2026-10-23T09:59:57","slug":"referencia-cenata","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/es\/referencia-cenata\/","title":{"rendered":"Cenata GmbH"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid 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.btn{background:#3f51b5;color:#fff;font-family:Inter,sans-serif;font-size:1.05rem;font-weight:700;padding:20px 36px;box-shadow:0 10px 25px rgba(78,88,200,.3)}\n.smk-case .cta .btn:hover,.smk-case .cta .btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Ruta de navegaci\u00f3n\"><a href=\"https:\/\/seo-marketing.koeln\/es\/referencias\/\">Casos de \u00e9xito<\/a> &nbsp; \/ &nbsp; Cenata GmbH<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASO DE \u00c9XITO \u00b7 MEDICINA Y DIAGN\u00d3STICO<\/span><h1>Cenata GmbH<\/h1><h2 class=\"tagline\">Informaci\u00f3n compleja.<br>Acceso claro.<\/h2><p>Para Cenata GmbH dise\u00f1amos una web moderna que presenta los servicios m\u00e9dicos de forma comprensible. Una navegaci\u00f3n clara, un dise\u00f1o adaptable y el mantenimiento continuo ocupan un lugar central.<\/p><div class=\"tags\"><span>Dise\u00f1o web<\/span><span>Dise\u00f1o adaptable<\/span><span>Mantenimiento de contenidos<\/span><span>Soporte t\u00e9cnico<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Descubrir el proyecto \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/cenata.de\/\" target=\"_blank\" rel=\"noopener\">Ver la web \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>cenata.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-08-05-um-11.29.26.png\" alt=\"Cenata GmbH \u2013 web del proyecto\" loading=\"eager\"><\/div><figcaption>Vista de la web procedente de nuestra documentaci\u00f3n del proyecto.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/08\/cropped-Cenata_Logo_header.png\" alt=\"Cenata GmbH Logo\" loading=\"lazy\"><p><strong>Cenata GmbH<\/strong><br>Dise\u00f1o y mantenimiento web<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>SECTOR<\/small><strong>Medicina y diagn\u00f3stico<\/strong><\/div><div><small>ENFOQUE<\/small><strong>Dise\u00f1o y mantenimiento web<\/strong><\/div><div><small>MERCADO<\/small><strong>Alemania<\/strong><\/div><div><small>PROYECTO<\/small><strong>Web y soporte<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"En este caso de \u00e9xito\"><div class=\"shell\"><a href=\"#ausgangslage\">Punto de partida<\/a><a href=\"#leistungen\">Nuestros servicios<\/a><a href=\"#einblicke\">El proyecto en detalle<\/a><a href=\"#zusammenarbeit\">Colaboraci\u00f3n<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ PUNTO DE PARTIDA<\/span><h2>Claridad en un entorno exigente.<\/h2><p>Una web m\u00e9dica necesita informaci\u00f3n estructurada con cuidado. Los visitantes deben poder orientarse y encontrar los contenidos adecuados.<\/p><\/div><div class=\"split\"><div><h3>Los contenidos especializados necesitan una presentaci\u00f3n clara.<\/h3><p>Para Cenata, el reto consist\u00eda en presentar sus servicios m\u00e9dicos en una presencia digital ordenada. El dise\u00f1o deb\u00eda facilitar el acceso a la informaci\u00f3n.<\/p><p>Desarrollamos una navegaci\u00f3n intuitiva y una presentaci\u00f3n adaptada a m\u00f3viles. El mantenimiento de contenidos, el soporte t\u00e9cnico y las medidas SEO acompa\u00f1an la web de forma continua.<\/p><\/div><aside class=\"aside\"><h3>Las prioridades del proyecto<\/h3><ul><li><strong>Ordenar la informaci\u00f3n<\/strong><span>Presentar los servicios en una estructura de p\u00e1ginas comprensible.<\/span><\/li><li><strong>Facilitar el uso<\/strong><span>Adaptar la navegaci\u00f3n y la presentaci\u00f3n a distintos dispositivos.<\/span><\/li><li><strong>Mantener los contenidos<\/strong><span>Facilitar las actualizaciones y el mantenimiento t\u00e9cnico durante el funcionamiento de la web.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ NUESTRO TRABAJO<\/span><h2>Dise\u00f1o claro y soporte continuo.<\/h2><p>El trabajo combina el desarrollo de la web con el mantenimiento de sus contenidos y su base t\u00e9cnica.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Dise\u00f1o web<\/h3><p>Dise\u00f1ar una web moderna y ordenada para presentar los servicios m\u00e9dicos.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Navegaci\u00f3n<\/h3><p>Desarrollar una orientaci\u00f3n clara que facilite el acceso a la informaci\u00f3n relevante.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Implementaci\u00f3n adaptable<\/h3><p>Preparar la presentaci\u00f3n para m\u00f3viles, tabletas y ordenadores.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Mantenimiento de contenidos<\/h3><p>Actualizar e incorporar contenidos en la web existente.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Mantenimiento t\u00e9cnico<\/h3><p>Acompa\u00f1ar el funcionamiento con soporte t\u00e9cnico peri\u00f3dico.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Medidas SEO<\/h3><p>Complementar la web con optimizaci\u00f3n para b\u00fasquedas relevantes.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ EL PROYECTO EN DETALLE<\/span><h2>Orientaci\u00f3n en distintos dispositivos.<\/h2><p>La vista documentada muestra la implementaci\u00f3n m\u00f3vil e ilustra el enfoque de dise\u00f1o del proyecto.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/08\/Cenata_Webseite_.png\" alt=\"Cenata GmbH \u2013 vista m\u00f3vil de la web\" loading=\"lazy\"><figcaption>Vista m\u00f3vil de la web de Cenata procedente de la documentaci\u00f3n del proyecto.<\/figcaption><\/figure><div><ul><li><strong>Una web clara<\/strong><span>Los servicios m\u00e9dicos se presentan en una estructura comprensible.<\/span><\/li><li><strong>Dise\u00f1o adaptable<\/strong><span>Los contenidos est\u00e1n preparados para distintos tama\u00f1os de pantalla.<\/span><\/li><li><strong>Mantenimiento continuo<\/strong><span>Las actualizaciones de contenido y el soporte t\u00e9cnico complementan la implementaci\u00f3n.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/cenata.de\/\" target=\"_blank\" rel=\"noopener\">Ver la web del proyecto \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLABORACI\u00d3N<\/span><h2>Una web informativa cuidada de forma continua.<\/h2><p>El dise\u00f1o, los contenidos y el funcionamiento t\u00e9cnico se consideran tareas conectadas.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Estructurar<\/h3><p>Organizar con claridad la informaci\u00f3n y los servicios.<\/p><\/div><div><small>02<\/small><h3>Presentar<\/h3><p>Implementar un dise\u00f1o claro en distintos dispositivos.<\/p><\/div><div><small>03<\/small><h3>Actualizar<\/h3><p>Incorporar contenidos y mantener la base t\u00e9cnica.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">SU PROYECTO<\/span><h2>\u00bfQu\u00e9 quiere conseguir con su presencia digital?<\/h2><p>Ya sea una nueva web, visibilidad local u optimizaci\u00f3n continua, analizamos su punto de partida y las medidas adecuadas para su empresa.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Hablemos de su proyecto sin compromiso<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Casos de \u00e9xito &nbsp; \/ &nbsp; Cenata GmbH CASO DE \u00c9XITO \u00b7 MEDICINA Y DIAGN\u00d3STICO Cenata GmbH Informaci\u00f3n compleja.Acceso claro. Para Cenata GmbH dise\u00f1amos una web moderna que presenta los servicios m\u00e9dicos de forma comprensible. Una navegaci\u00f3n clara, un dise\u00f1o adaptable y el mantenimiento continuo ocupan un lugar central. Dise\u00f1o webDise\u00f1o adaptableMantenimiento de contenidosSoporte t\u00e9cnico [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":29164,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[354],"class_list":["post-29160","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-salud-medicina-y-cuidados"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/29160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/comments?post=29160"}],"version-history":[{"count":6,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/29160\/revisions"}],"predecessor-version":[{"id":990290,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/29160\/revisions\/990290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/media\/29164"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/media?parent=29160"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/kunden-branche?post=29160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}