{"id":29421,"date":"2026-09-04T09:00:00","date_gmt":"2026-09-04T08:00:00","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/referencia-rheinmetall-insurance-services\/"},"modified":"2026-10-23T10:35:35","modified_gmt":"2026-10-23T09:35:35","slug":"referencia-rheinmetall-insurance-services","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/es\/referencia-rheinmetall-insurance-services\/","title":{"rendered":"Rheinmetall Insurance Services"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case 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.btn{background:#3f51b5;color:#fff;font-family:Inter,sans-serif;font-size:1.05rem;font-weight:700;padding:20px 36px;box-shadow:0 10px 25px rgba(78,88,200,.3)}\n.smk-case .cta .btn:hover,.smk-case .cta .btn:focus-visible{background:#e91e63;color:#fff}\n.smk-case .browser img{aspect-ratio:auto;object-fit:contain}\n@media(max-width:900px){.smk-case .btn:not(.secondary){font-size:15px}.smk-case .cta .btn{font-size:1.05rem}}\n@media(prefers-reduced-motion:reduce){.smk-case a{transition:none}}\n<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Ruta de navegaci\u00f3n\"><a href=\"https:\/\/seo-marketing.koeln\/es\/referencias\/\">Casos de \u00e9xito<\/a> &nbsp; \/ &nbsp; Rheinmetall Insurance Services<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASO DE \u00c9XITO \u00b7 SEGUROS<\/span><h1>Rheinmetall Insurance Services<\/h1><h2 class=\"tagline\">Una presencia de marca coherente hasta el \u00faltimo detalle.<\/h2><p>Para Rheinmetall Insurance Services adaptamos el dise\u00f1o del banner de cookies a su identidad corporativa. El encargo se centr\u00f3 en este punto de contacto concreto de la web.<\/p><div class=\"tags\"><span>Ajustes gr\u00e1ficos<\/span><span>Banner de cookies<\/span><span>Dise\u00f1o corporativo<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Descubrir el proyecto \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/privat.rh-insuranceservices.com\/\" target=\"_blank\" rel=\"noopener\">Ver la web \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>privat.rh-insuranceservices.com<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/07\/Bildschirmfoto-2025-07-21-um-12.19.33.png\" alt=\"Rheinmetall Insurance Services \u2013 contexto de la web del proyecto\" loading=\"eager\"><\/div><figcaption>La web existente como contexto de la adaptaci\u00f3n del banner de cookies.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.gmbh\/wp-content\/uploads\/2025\/07\/rtheinmetalllogo_svg.svg\" alt=\"Rheinmetall Insurance Services Logo\" loading=\"lazy\"><p><strong>Rheinmetall Insurance Services<\/strong><br>Banner de cookies y dise\u00f1o corporativo<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>SECTOR<\/small><strong>Seguros<\/strong><\/div><div><small>ENFOQUE<\/small><strong>Banner de cookies y dise\u00f1o corporativo<\/strong><\/div><div><small>MERCADO<\/small><strong>Alemania<\/strong><\/div><div><small>PROYECTO<\/small><strong>Ajuste de dise\u00f1o espec\u00edfico<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"En este caso de \u00e9xito\"><div class=\"shell\"><a href=\"#ausgangslage\">Punto de partida<\/a><a href=\"#leistungen\">Nuestros servicios<\/a><a href=\"#einblicke\">El proyecto en detalle<\/a><a href=\"#zusammenarbeit\">Colaboraci\u00f3n<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ PUNTO DE PARTIDA<\/span><h2>Los peque\u00f1os puntos de contacto tambi\u00e9n definen la marca.<\/h2><p>El banner de cookies suele ser uno de los primeros elementos que se ven en una web. Su dise\u00f1o debe encajar con la empresa y resultar comprensible.<\/p><\/div><div class=\"split\"><div><h3>Respetar la identidad existente<\/h3><p>La aseguradora necesitaba un ajuste visual espec\u00edfico. Las directrices de identidad corporativa establecieron el marco del trabajo en el banner.<\/p><p>Revisamos la apariencia del banner de cookies y la adaptamos a la presencia de marca existente. El enfoque estuvo en el dise\u00f1o y la comunicaci\u00f3n con los usuarios.<\/p><\/div><aside class=\"aside\"><h3>Las prioridades del proyecto<\/h3><ul><li><strong>Coherencia de marca<\/strong><span>Reflejar la identidad corporativa en el banner de cookies.<\/span><\/li><li><strong>Dise\u00f1o claro<\/strong><span>Presentar la informaci\u00f3n y los controles de forma ordenada.<\/span><\/li><li><strong>Consistencia<\/strong><span>Dise\u00f1ar el banner como parte de la presencia existente.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ NUESTRO TRABAJO<\/span><h2>Nuestro trabajo para Rheinmetall Insurance Services.<\/h2><p>Resumen de los servicios adaptados al alcance concreto del proyecto.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Adaptaci\u00f3n visual<\/h3><p>Adaptar el dise\u00f1o gr\u00e1fico del banner de cookies a la presencia de marca existente.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Identidad corporativa<\/h3><p>Utilizar las directrices de dise\u00f1o de la empresa como base de la apariencia.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Comunicaci\u00f3n con el usuario<\/h3><p>Un dise\u00f1o claro facilita la orientaci\u00f3n en el primer contacto con la web.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ EL PROYECTO EN DETALLE<\/span><h2>Un ajuste espec\u00edfico en una web existente.<\/h2><p>La vista de la web sit\u00faa el proyecto en el contexto de la marca. El servicio documentado es la adaptaci\u00f3n gr\u00e1fica del banner de cookies.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2025\/07\/Bildschirmfoto-2025-07-21-um-12.19.33.png\" alt=\"Rheinmetall Insurance Services \u2013 web existente\" loading=\"lazy\"><figcaption>Contexto del proyecto: web de Rheinmetall Insurance Services.<\/figcaption><\/figure><div><ul><li><strong>Un encargo bien definido<\/strong><span>Ajustes gr\u00e1ficos en el banner de cookies.<\/span><\/li><li><strong>Directrices de dise\u00f1o establecidas<\/strong><span>Implementaci\u00f3n seg\u00fan la identidad corporativa.<\/span><\/li><li><strong>Una impresi\u00f3n coherente<\/strong><span>Adaptaci\u00f3n a la web y a la comunicaci\u00f3n de marca existentes.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/privat.rh-insuranceservices.com\/\" target=\"_blank\" rel=\"noopener\">Ver la web del proyecto \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLABORACI\u00d3N<\/span><h2>Una implementaci\u00f3n precisa dentro del marco de la marca.<\/h2><p>En este proyecto destaca la adaptaci\u00f3n cuidadosa de un \u00fanico elemento de la web.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Revisar las directrices<\/h3><p>Tomar la identidad corporativa como base.<\/p><\/div><div><small>02<\/small><h3>Acordar el dise\u00f1o<\/h3><p>Integrar el banner en la presencia existente.<\/p><\/div><div><small>03<\/small><h3>Implementar el ajuste<\/h3><p>Realizar la revisi\u00f3n visual de forma espec\u00edfica.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">SU PROYECTO<\/span><h2>\u00bfQu\u00e9 quiere conseguir con su presencia digital?<\/h2><p>Ya sea una nueva web, visibilidad local u optimizaci\u00f3n continua, analizamos su punto de partida y las medidas adecuadas para su empresa.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Hablemos de su proyecto sin compromiso<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Casos de \u00e9xito &nbsp; \/ &nbsp; Rheinmetall Insurance Services CASO DE \u00c9XITO \u00b7 SEGUROS Rheinmetall Insurance Services Una presencia de marca coherente hasta el \u00faltimo detalle. Para Rheinmetall Insurance Services adaptamos el dise\u00f1o del banner de cookies a su identidad corporativa. El encargo se centr\u00f3 en este punto de contacto concreto de la web. Ajustes [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":46968,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[346],"class_list":["post-29421","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-asesoramiento-derecho-y-finanzas"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/29421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/comments?post=29421"}],"version-history":[{"count":7,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/29421\/revisions"}],"predecessor-version":[{"id":990266,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/29421\/revisions\/990266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/media\/46968"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/media?parent=29421"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/kunden-branche?post=29421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}