{"id":29898,"date":"2026-09-20T09:00:00","date_gmt":"2026-09-20T08:00:00","guid":{"rendered":"https:\/\/dev.seo-marketing.koeln\/referencia-promat\/"},"modified":"2026-10-26T17:38:51","modified_gmt":"2026-10-26T16:38:51","slug":"referencia-promat","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/es\/referencia-promat\/","title":{"rendered":"Promat by Etex"},"content":{"rendered":"\n<link rel=\"stylesheet\" id=\"elementor-post-47770-css\" href=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/elementor\/css\/post-47770.css?ver=1793029169\" media=\"all\">\n<style class=\"wpcode-css-snippet\">\/* Keep trust widgets in document flow on case studies. *\/\nbody:has(.smk-case) .seo-cert-top,body:has(.smk-case) .seo-cert-float{position:relative!important;inset:auto!important;transform:none!important;margin:24px auto!important;max-width:160px!important;z-index:auto!important}\nbody:has(.smk-case) .smkgr-floating{position:relative!important;inset:auto!important;transform:none!important;margin:28px auto!important;z-index:auto!important}\nbody:has(.smk-case) .embedded-agent-container{position:relative!important;inset:auto!important;transform:none!important;margin:24px auto!important;max-width:calc(100% - 40px)!important;z-index:auto!important}\nbody:has(.smk-case) .smk-case section[id],body:has(.smk-case) .smk-case .fc-section[id]{scroll-margin-top:280px}\n@media(max-width:767px){body:has(.smk-case) .smk-case section[id],body:has(.smk-case) .smk-case .fc-section[id]{scroll-margin-top:180px}}\n\n\/* Shared case-study presentation. 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elementor-element-4e850b8b e-con-full smk-case e-flex e-con e-parent e-lazyloaded\" data-id=\"4e850b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8db55e6 e-con-full fc-section fc-hero e-flex e-con e-child\" data-id=\"8db55e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-35b2a6fb e-con-full fc-shell e-flex e-con e-child\" data-id=\"35b2a6fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3f5fa7 elementor-widget elementor-widget-html\" data-id=\"5e3f5fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<nav class=\"fc-breadcrumb\" aria-label=\"Ruta de navegaci\u00f3n\"><a href=\"https:\/\/seo-marketing.koeln\/es\/referencias\/\">Casos de \u00e9xito<\/a> &nbsp; \/ &nbsp; Promat<\/nav>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-165807b2 e-con-full fc-hero-grid e-flex e-con e-child\" data-id=\"165807b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4fadb4f3 e-con-full fc-hero-copy e-flex e-con e-child\" data-id=\"4fadb4f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3730a3e6 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"3730a3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">CASO DE \u00c9XITO \u00b7 INDUSTRIA Y B2B<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd0fa6 elementor-widget elementor-widget-heading\" data-id=\"72cd0fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Promat by Etex<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5f38cf fc-hero-title elementor-widget elementor-widget-heading\" data-id=\"6b5f38cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experiencia t\u00e9cnica.<br>Visible en las b\u00fasquedas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4163a40b fc-lead elementor-widget elementor-widget-text-editor\" data-id=\"4163a40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para Promat combinamos la optimizaci\u00f3n en buscadores con contenidos especializados bien fundamentados. El foco est\u00e1 en productos complejos de protecci\u00f3n pasiva contra incendios y aislamiento de alta temperatura, y en las personas que los buscan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba671d2 elementor-widget elementor-widget-html\" data-id=\"5ba671d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"fc-tags\" aria-label=\"Nuestros servicios\"><span>Estrategia SEO<\/span><span>Contenidos especializados<\/span><span>SEO on-page<\/span><span>SEO t\u00e9cnico<\/span><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d170089 e-con-full fc-actions e-flex e-con e-child\" data-id=\"1d170089\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec84497 elementor-align-left fc-button  elementor-widget elementor-widget-button\" data-id=\"1ec84497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#ausgangslage\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Descubrir el proyecto SEO \u2193<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b80c00d elementor-align-left fc-button fc-button-secondary elementor-widget elementor-widget-button\" data-id=\"3b80c00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.promat.com\/de-de\/industry\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visitar Promat \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b33f29b e-con-full e-flex e-con e-child\" data-id=\"1b33f29b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14e78602 e-con-full fc-browser e-flex e-con e-child\" data-id=\"14e78602\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37637da1 elementor-widget elementor-widget-html\" data-id=\"37637da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"fc-browserbar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>promat.com \u00b7 Industry<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e8ceb7 fc-screen elementor-widget elementor-widget-image\" data-id=\"29e8ceb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full wp-image-47769\">\n<source type=\"image\/avif\" srcset=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1.jpg.avif 1351w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-300x198.jpg.avif 300w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-1024x675.jpg.avif 1024w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-768x506.jpg.avif 768w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-600x395.jpg.avif 600w\" sizes=\"(max-width: 1351px) 100vw, 1351px\">\n<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1351\" height=\"890\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1.jpg\" alt=\"Web de Promat Industry: protecci\u00f3n pasiva contra incendios y aislamiento de alta temperatura\" srcset=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1.jpg 1351w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-300x198.jpg 300w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-1024x675.jpg 1024w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-768x506.jpg 768w, https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/promat-website-current-1-600x395.jpg 600w\" sizes=\"auto, (max-width: 1351px) 100vw, 1351px\">\n<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e731e34 elementor-widget elementor-widget-html\" data-id=\"1e731e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"fc-hero-caption\">Promat Industry \u00b7 Web en la que trabajamos dentro del proyecto SEO.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-774226ff e-con-full fc-brand-signature e-flex e-con e-child\" data-id=\"774226ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-569bacad elementor-widget elementor-widget-html\" data-id=\"569bacad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-logo\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/seo-marketing.gmbh\/wp-content\/uploads\/2025\/06\/promat-logo_rgb-new.svg\" alt=\"Promat by Etex Logo\" width=\"180\" height=\"65\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff297d2 elementor-widget elementor-widget-text-editor\" data-id=\"5ff297d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Promat by Etex<\/strong><br>Productos industriales. Conocimiento t\u00e9cnico. B\u00fasqueda org\u00e1nica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-535dca1e e-con-full fc-section fc-facts e-flex e-con e-child\" data-id=\"535dca1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6cc60679 e-con-full fc-shell e-flex e-con e-child\" data-id=\"6cc60679\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-516b477f e-con-full fc-fact-grid e-flex e-con e-child\" data-id=\"516b477f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47205693 e-con-full fc-fact e-flex e-con e-child\" data-id=\"47205693\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c7b60b fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"30c7b60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">CLIENTE<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177cfdcc elementor-widget elementor-widget-heading\" data-id=\"177cfdcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promat by Etex<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52ecc258 e-con-full fc-fact e-flex e-con e-child\" data-id=\"52ecc258\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12ae39e fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"12ae39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">SECTOR<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3cd649 elementor-widget elementor-widget-heading\" data-id=\"7f3cd649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Industria y protecci\u00f3n contra incendios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66b8ef33 e-con-full fc-fact e-flex e-con e-child\" data-id=\"66b8ef33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-267de2bb fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"267de2bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">ENFOQUE<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6678827 elementor-widget elementor-widget-heading\" data-id=\"6678827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO y contenidos especializados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29e7b009 e-con-full fc-fact e-flex e-con e-child\" data-id=\"29e7b009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-531bfcf3 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"531bfcf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">COLABORACI\u00d3N<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19136351 elementor-widget elementor-widget-heading\" data-id=\"19136351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimizaci\u00f3n continua<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a251dcd e-con-full fc-section fc-nav e-flex e-con e-child\" data-id=\"4a251dcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f46129e e-con-full fc-shell e-flex e-con e-child\" data-id=\"5f46129e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-137141dc elementor-widget elementor-widget-html\" data-id=\"137141dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<nav class=\"fc-jump\" aria-label=\"En este caso de \u00e9xito\"><a href=\"#ausgangslage\">Punto de partida<\/a><a href=\"#leistungen\">Medidas SEO<\/a><a href=\"#fachinhalte\">Contenidos especializados<\/a><a href=\"#ergebnisse\">Primeras posiciones<\/a><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32c7c0b1 e-con-full fc-section  e-flex e-con e-child\" data-id=\"32c7c0b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7078dea2 e-con-full fc-shell e-flex e-con e-child\" data-id=\"7078dea2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b863ddc elementor-widget elementor-widget-html\" data-id=\"2b863ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"ausgangslage\"><\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37762965 e-con-full fc-section-head e-flex e-con e-child\" data-id=\"37762965\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ea3d2 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"c7ea3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">01 \/ PUNTO DE PARTIDA<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662b9ff5 elementor-widget elementor-widget-heading\" data-id=\"662b9ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Productos complejos. B\u00fasquedas precisas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e391ea0 elementor-widget elementor-widget-text-editor\" data-id=\"3e391ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Promat ofrece soluciones de protecci\u00f3n pasiva contra incendios y aislamiento de alta temperatura. La b\u00fasqueda suele empezar con un t\u00e9rmino t\u00e9cnico, un material o una aplicaci\u00f3n concreta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f7cc969 e-con-full fc-two-col e-flex e-con e-child\" data-id=\"3f7cc969\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59469345 e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"59469345\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd1cb8 elementor-widget elementor-widget-heading\" data-id=\"1bd1cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El conocimiento t\u00e9cnico tambi\u00e9n debe encontrarse.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33862fb2 elementor-widget elementor-widget-text-editor\" data-id=\"33862fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Los silicatos de calcio, los materiales intumescentes y el aislamiento microporoso forman parte del \u00e1mbito t\u00e9cnico de Promat. Para el SEO, estos temas necesitan una estructura clara y conexiones con la informaci\u00f3n adecuada de productos y aplicaciones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb62204 elementor-widget elementor-widget-text-editor\" data-id=\"bb62204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Por eso, nuestra colaboraci\u00f3n se centra en la intenci\u00f3n de b\u00fasqueda, los contenidos especializados y la optimizaci\u00f3n t\u00e9cnica on-page. La web existente se desarrolla continuamente tanto en contenidos como en aspectos t\u00e9cnicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44d505f6 e-con-full fc-challenge e-flex e-con e-child\" data-id=\"44d505f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7759e994 elementor-widget elementor-widget-heading\" data-id=\"7759e994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tres prioridades del trabajo SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a776d04 elementor-widget elementor-widget-html\" data-id=\"5a776d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<ul class=\"fc-list\"><li><strong>Entender la demanda de b\u00fasqueda<\/strong>Investigar sistem\u00e1ticamente los t\u00e9rminos t\u00e9cnicos y los temas relevantes.<\/li><li><strong>Preparar los contenidos con precisi\u00f3n<\/strong>Coordinar la informaci\u00f3n t\u00e9cnica, los metadatos y los enlaces internos.<\/li><li><strong>Optimizar de forma continua<\/strong>Conectar la implementaci\u00f3n, el control de calidad y la evaluaci\u00f3n.<\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bfff0 e-con-full fc-section fc-services e-flex e-con e-child\" data-id=\"f1bfff0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5473df49 e-con-full fc-shell e-flex e-con e-child\" data-id=\"5473df49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c77faf elementor-widget elementor-widget-html\" data-id=\"31c77faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"leistungen\"><\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e764be6 e-con-full fc-section-head e-flex e-con e-child\" data-id=\"7e764be6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe4bbe3 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"4fe4bbe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">02 \/ NUESTRO TRABAJO<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3d70be elementor-widget elementor-widget-heading\" data-id=\"1e3d70be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El SEO como proceso continuo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-234c0fe5 elementor-widget elementor-widget-text-editor\" data-id=\"234c0fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para Promat, la investigaci\u00f3n, la redacci\u00f3n y la implementaci\u00f3n t\u00e9cnica se complementan. La colaboraci\u00f3n documentada abarca la creaci\u00f3n de nuevos contenidos y la optimizaci\u00f3n continua de p\u00e1ginas existentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d85600b e-con-full fc-service-grid e-flex e-con e-child\" data-id=\"3d85600b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7947c24c e-con-full fc-service e-flex e-con e-child\" data-id=\"7947c24c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-336cb8a1 fc-num elementor-widget elementor-widget-heading\" data-id=\"336cb8a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">01<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-412645ae elementor-widget elementor-widget-heading\" data-id=\"412645ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Investigaci\u00f3n de palabras clave y temas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8c134a elementor-widget elementor-widget-text-editor\" data-id=\"5a8c134a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Investigar b\u00fasquedas t\u00e9cnicas y temas relevantes como base para planificar contenidos nuevos y existentes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29774e6f e-con-full fc-service e-flex e-con e-child\" data-id=\"29774e6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f58d22e fc-num elementor-widget elementor-widget-heading\" data-id=\"2f58d22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">02<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324d7410 elementor-widget elementor-widget-heading\" data-id=\"324d7410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO t\u00e9cnico y on-page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289a7864 elementor-widget elementor-widget-text-editor\" data-id=\"289a7864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Revisar la indexaci\u00f3n, el sitemap y la estructura de encabezados, y documentar oportunidades de optimizaci\u00f3n t\u00e9cnica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5689231c e-con-full fc-service e-flex e-con e-child\" data-id=\"5689231c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35f4d72f fc-num elementor-widget elementor-widget-heading\" data-id=\"35f4d72f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">03<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d9c885 elementor-widget elementor-widget-heading\" data-id=\"49d9c885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contenidos especializados y redacci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12349f8d elementor-widget elementor-widget-text-editor\" data-id=\"12349f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Redactar sobre productos y aplicaciones complejos con rigor t\u00e9cnico y una intenci\u00f3n de b\u00fasqueda clara.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c69970 e-con-full fc-service e-flex e-con e-child\" data-id=\"5c69970\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590e15c0 fc-num elementor-widget elementor-widget-heading\" data-id=\"590e15c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">04<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e37e9b elementor-widget elementor-widget-heading\" data-id=\"50e37e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Metadatos y enlaces internos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5860b0eb elementor-widget elementor-widget-text-editor\" data-id=\"5860b0eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Los t\u00edtulos, las descripciones y los enlaces internos conectan los resultados de b\u00fasqueda con el conocimiento t\u00e9cnico y los productos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d102f9c e-con-full fc-service e-flex e-con e-child\" data-id=\"4d102f9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-575a00ab fc-num elementor-widget elementor-widget-heading\" data-id=\"575a00ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">05<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f23e0a3 elementor-widget elementor-widget-heading\" data-id=\"3f23e0a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integraci\u00f3n y control de calidad<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbb0cd5 elementor-widget elementor-widget-text-editor\" data-id=\"3dbb0cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Incorporar textos e im\u00e1genes, revisar contenidos y aplicar correcciones en la web existente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cffb14e e-con-full fc-service e-flex e-con e-child\" data-id=\"3cffb14e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476dd453 fc-num elementor-widget elementor-widget-heading\" data-id=\"476dd453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">06<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17158e4b elementor-widget elementor-widget-heading\" data-id=\"17158e4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Informes y coordinaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2493a1 elementor-widget elementor-widget-text-editor\" data-id=\"e2493a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Evaluar posiciones y visibilidad, documentar tareas y coordinar peri\u00f3dicamente los siguientes pasos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed428d0 e-con-full fc-section  e-flex e-con e-child\" data-id=\"6ed428d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a901207 e-con-full fc-shell e-flex e-con e-child\" data-id=\"5a901207\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3354349c elementor-widget elementor-widget-html\" data-id=\"3354349c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"fachinhalte\"><\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bf605a2 e-con-full fc-section-head e-flex e-con e-child\" data-id=\"2bf605a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51b487be fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"51b487be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">03 \/ CONTENIDOS ESPECIALIZADOS Y ESTRUCTURA<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bc289f elementor-widget elementor-widget-heading\" data-id=\"66bc289f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Del t\u00e9rmino t\u00e9cnico a la informaci\u00f3n adecuada.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3797f27e elementor-widget elementor-widget-text-editor\" data-id=\"3797f27e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En los productos industriales importa el contexto: qu\u00e9 propiedades tiene un material, para qu\u00e9 uso est\u00e1 pensado y d\u00f3nde encontrar la soluci\u00f3n adecuada. Estas preguntas orientan el trabajo SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aabaf57 elementor-widget elementor-widget-html\" data-id=\"4aabaf57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-flow\" aria-label=\"Relaci\u00f3n entre contenidos en el proyecto SEO\"><div><small>INTENCI\u00d3N DE B\u00daSQUEDA<\/small><strong>T\u00e9rmino t\u00e9cnico o aplicaci\u00f3n<\/strong><p>Entender las necesidades de informaci\u00f3n del p\u00fablico especializado.<\/p><\/div><span aria-hidden=\"true\">\u2192<\/span><div><small>CONTENIDO ESPECIALIZADO<\/small><strong>Una respuesta precisa<\/strong><p>Coordinar el tema, la estructura y los metadatos.<\/p><\/div><span aria-hidden=\"true\">\u2192<\/span><div><small>ENLACES INTERNOS<\/small><strong>Informaci\u00f3n complementaria relevante<\/strong><p>Conducir a conocimiento adicional y a informaci\u00f3n de productos pertinente.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ecb7cf0 e-con-full fc-two-col pm-editorial e-flex e-con e-child\" data-id=\"3ecb7cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-67e412d7 e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"67e412d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f55769d elementor-widget elementor-widget-heading\" data-id=\"3f55769d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Investigar. Redactar. Revisar.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9f823b elementor-widget elementor-widget-text-editor\" data-id=\"1d9f823b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El trabajo editorial comienza con la investigaci\u00f3n de temas y palabras clave. Despu\u00e9s vienen la redacci\u00f3n, los t\u00edtulos y descripciones, los enlaces internos, la revisi\u00f3n y las correcciones. La coordinaci\u00f3n con el cliente forma parte del proceso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ac4ebe e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"65ac4ebe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47f1d04d elementor-widget elementor-widget-heading\" data-id=\"47f1d04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El \u00e1mbito t\u00e9cnico de Promat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690d9c1d elementor-widget elementor-widget-text-editor\" data-id=\"690d9c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La web re\u00fane informaci\u00f3n sobre silicatos de calcio, materiales microporosos y textiles para aplicaciones de alta temperatura. Estos ejemplos muestran el grado de especializaci\u00f3n del proyecto SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33d75aa2 elementor-widget elementor-widget-html\" data-id=\"33d75aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"fc-website-links\"><a href=\"https:\/\/www.promat.com\/de-de\/industry\/technologien\/calciumsilikate\/\" target=\"_blank\" rel=\"noopener\">Silicatos de calcio \u2197<\/a><a href=\"https:\/\/www.promat.com\/de-de\/industry\/technologien\/mikroporoese-materialien\/\" target=\"_blank\" rel=\"noopener\">Materiales microporosos \u2197<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ccf5e95 e-con-full fc-section fc-seo e-flex e-con e-child\" data-id=\"7ccf5e95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f433b8 e-con-full fc-shell e-flex e-con e-child\" data-id=\"7f433b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5f60a5 elementor-widget elementor-widget-html\" data-id=\"2f5f60a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<span id=\"ergebnisse\"><\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71e57d9c e-con-full fc-section-head e-flex e-con e-child\" data-id=\"71e57d9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc5c903 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"4dc5c903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">04 \/ PRIMERAS POSICIONES SELECCIONADAS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59958106 elementor-widget elementor-widget-heading\" data-id=\"59958106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visible en b\u00fasquedas especializadas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573a80f8 elementor-widget elementor-widget-text-editor\" data-id=\"573a80f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El seguimiento de palabras clave muestra a Promat en posiciones destacadas para varios t\u00e9rminos t\u00e9cnicos. Tres ejemplos seleccionados de b\u00fasquedas en Google en alem\u00e1n:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2bee9a e-con-full fc-delivery-grid pm-rank-grid e-flex e-con e-child\" data-id=\"f2bee9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16d8d7b3 e-con-full fc-delivery-card pm-rank-card e-flex e-con e-child\" data-id=\"16d8d7b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76fb53fa fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"76fb53fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">POSICI\u00d3N ORG\u00c1NICA<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ddcc7e2 pm-position elementor-widget elementor-widget-heading\" data-id=\"5ddcc7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-593e37b pm-keyword elementor-widget elementor-widget-heading\" data-id=\"593e37b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">hochtemperatur-d\u00e4mmwolle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ec9ef4 elementor-widget elementor-widget-html\" data-id=\"36ec9ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-serp\" role=\"img\" aria-label=\"Posici\u00f3n 1 en los resultados de b\u00fasqueda\"><span class=\"pm-selected\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d8090c6 e-con-full fc-delivery-card pm-rank-card e-flex e-con e-child\" data-id=\"4d8090c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1baea6ee fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"1baea6ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">POSICI\u00d3N ORG\u00c1NICA<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7f0e33 pm-position elementor-widget elementor-widget-heading\" data-id=\"1b7f0e33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bf699c pm-keyword elementor-widget elementor-widget-heading\" data-id=\"45bf699c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">intumeszierende materialien<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22b075a9 elementor-widget elementor-widget-html\" data-id=\"22b075a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-serp\" role=\"img\" aria-label=\"Posici\u00f3n 1 en los resultados de b\u00fasqueda\"><span class=\"pm-selected\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fdeefae e-con-full fc-delivery-card pm-rank-card e-flex e-con e-child\" data-id=\"2fdeefae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4498767e fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"4498767e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">POSICI\u00d3N ORG\u00c1NICA<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3408adf9 pm-position elementor-widget elementor-widget-heading\" data-id=\"3408adf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418c744e pm-keyword elementor-widget elementor-widget-heading\" data-id=\"418c744e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">mikropor\u00f6se isolierung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbac781 elementor-widget elementor-widget-html\" data-id=\"5fbac781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-serp\" role=\"img\" aria-label=\"Posici\u00f3n 2 en los resultados de b\u00fasqueda\"><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"pm-selected\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><span class=\"\"><i><\/i><b><\/b><\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe70939 elementor-widget elementor-widget-html\" data-id=\"6fe70939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"pm-proof-source\" title=\"Semrush Position Tracking \u00b7 promat.com \u00b7 Datenstand 19.10.2026\"><br><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-344d89aa e-con-full fc-section fc-outlook e-flex e-con e-child\" data-id=\"344d89aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-13ff32cb e-con-full fc-shell e-flex e-con e-child\" data-id=\"13ff32cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-52f040f0 e-con-full fc-two-col e-flex e-con e-child\" data-id=\"52f040f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6b1e8127 e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"6b1e8127\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2666604b fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"2666604b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">DESARROLLO CONTINUO<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c1a375 elementor-widget elementor-widget-heading\" data-id=\"33c1a375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El contenido especializado necesita cuidado. El SEO, continuidad.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b1da56 e-con-full fc-copy-stack e-flex e-con e-child\" data-id=\"19b1da56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a88c601 elementor-widget elementor-widget-text-editor\" data-id=\"7a88c601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nuestro trabajo para Promat combina nuevos contenidos con optimizaci\u00f3n continua. Las posiciones, el rendimiento de las palabras clave y la visibilidad se eval\u00faan para definir las siguientes tareas editoriales y de implementaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69f7058e elementor-widget elementor-widget-text-editor\" data-id=\"69f7058e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As\u00ed se conecta la profundidad t\u00e9cnica de la oferta con un trabajo SEO estructurado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b16e90c e-con-full fc-section fc-cta e-flex e-con e-child\" data-id=\"6b16e90c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a705ee2 e-con-full fc-shell e-flex e-con e-child\" data-id=\"2a705ee2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d83ff3e e-con-full fc-cta-copy e-flex e-con e-child\" data-id=\"d83ff3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1d5648 fc-eyebrow elementor-widget elementor-widget-heading\" data-id=\"7d1d5648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">SU PROYECTO<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42883504 elementor-widget elementor-widget-heading\" data-id=\"42883504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfSe encuentran sus soluciones donde las buscan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73265359 elementor-widget elementor-widget-text-editor\" data-id=\"73265359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Desde productos t\u00e9cnicos hasta servicios complejos, analizamos c\u00f3mo el SEO y los contenidos adecuados pueden desarrollar su presencia digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d0358b elementor-align-left fc-button  elementor-widget elementor-widget-button\" data-id=\"71d0358b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hablemos de su proyecto sin compromiso \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Casos de \u00e9xito &nbsp; \/ &nbsp; Promat CASO DE \u00c9XITO \u00b7 INDUSTRIA Y B2B Promat by Etex Experiencia t\u00e9cnica.Visible en las b\u00fasquedas. Para Promat combinamos la optimizaci\u00f3n en buscadores con contenidos especializados bien fundamentados. El foco est\u00e1 en productos complejos de protecci\u00f3n pasiva contra incendios y aislamiento de alta temperatura, y en las personas que [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":29478,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[359],"class_list":["post-29898","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-industria-produccion-y-b2b"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/29898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/comments?post=29898"}],"version-history":[{"count":8,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/29898\/revisions"}],"predecessor-version":[{"id":990570,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/29898\/revisions\/990570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/media\/29478"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/media?parent=29898"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/kunden-branche?post=29898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}