{"id":990325,"date":"2026-08-01T09:04:00","date_gmt":"2026-08-01T08:04:00","guid":{"rendered":"https:\/\/seo-marketing.koeln\/?page_id=990325"},"modified":"2026-10-23T11:44:47","modified_gmt":"2026-10-23T10:44:47","slug":"caractere-by-enas","status":"publish","type":"page","link":"https:\/\/seo-marketing.koeln\/es\/caractere-by-enas\/","title":{"rendered":"CARACT\u00c8RE by Enas"},"content":{"rendered":"\n<style>.smk-case{--brand:#3f51b5;--ink:#111833;color:var(--ink);font-family:\"Plus Jakarta Sans\",sans-serif;font-size:18px;line-height:1.6;background:#fff;width:100%}.smk-case *{box-sizing:border-box}.smk-case h1,.smk-case h2,.smk-case h3{font-family:Lato,sans-serif;color:#2c2c2c;line-height:1.15;margin:0 0 20px}.smk-case h1{font-size:50px;font-weight:900}.smk-case h2{font-size:40px;font-weight:900;max-width:900px}.smk-case h3{font-size:23px;font-weight:800}.smk-case p{margin:0 0 20px}.smk-case a{color:var(--brand)}.smk-case a:focus-visible{outline:3px solid 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.fact-grid{grid-template-columns:1fr}}<\/style><div class=\"smk-case\"><section id=\"projekt\" class=\"hero\"><div class=\"shell\"><nav class=\"crumb\" aria-label=\"Ruta de navegaci\u00f3n\"><a href=\"https:\/\/seo-marketing.koeln\/es\/referencias\/\">Casos de \u00e9xito<\/a> &nbsp; \/ &nbsp; CARACT\u00c8RE by Enas<\/nav><div class=\"hero-grid\"><div><span class=\"eyebrow\">CASO DE \u00c9XITO \u00b7 MEDICINA EST\u00c9TICA<\/span><h1>CARACT\u00c8RE by Enas<\/h1><h2 class=\"tagline\">Mostrar personalidad.<br>Transmitir confianza.<\/h2><p>Para CARACT\u00c8RE by Enas en Dortmund dise\u00f1amos una nueva web y folletos complementarios. El foco est\u00e1 en la personalidad de la marca, unas im\u00e1genes serenas y una orientaci\u00f3n clara por los tratamientos.<\/p><div class=\"tags\"><span>Dise\u00f1o web<\/span><span>Contenidos<\/span><span>Presencia de marca<\/span><span>Folletos<\/span><\/div><div class=\"actions\"><a class=\"btn\" href=\"#ausgangslage\">Descubrir el proyecto \u2193<\/a><a class=\"btn secondary\" href=\"https:\/\/caractere-centrum.de\/\" target=\"_blank\" rel=\"noopener\">Ver la web \u2197<\/a><\/div><\/div><div><figure><div class=\"browser\"><div class=\"bar\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><span>caractere-centrum.de<\/span><\/div><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/caractere-projekt-desktop.jpg\" alt=\"CARACT\u00c8RE by Enas \u2013 web de la consulta de medicina est\u00e9tica\" loading=\"eager\"><\/div><figcaption>CARACT\u00c8RE by Enas \u00b7 P\u00e1gina de inicio de la nueva web.<\/figcaption><\/figure><div class=\"signature\"><img decoding=\"async\" src=\"https:\/\/caractere-centrum.de\/wp-content\/uploads\/2026\/09\/CARACTERE_logo_neu_by_enas.png\" alt=\"Logotipo de CARACT\u00c8RE by Enas\" loading=\"lazy\"><p><strong>CARACT\u00c8RE by Enas<\/strong><br>Web y comunicaci\u00f3n visual<\/p><\/div><\/div><\/div><\/div><\/section><section id=\"projektdaten\" class=\"facts\"><div class=\"shell\"><div class=\"fact-grid\"><div><small>SECTOR<\/small><strong>Medicina est\u00e9tica<\/strong><\/div><div><small>ENFOQUE<\/small><strong>Web y comunicaci\u00f3n visual<\/strong><\/div><div><small>MERCADO<\/small><strong>Dortmund<\/strong><\/div><div><small>PROYECTO<\/small><strong>Web de la consulta y materiales impresos<\/strong><\/div><\/div><\/div><\/section><nav class=\"jump\" aria-label=\"En este caso de \u00e9xito\"><div class=\"shell\"><a href=\"#ausgangslage\">Punto de partida<\/a><a href=\"#leistungen\">Nuestros servicios<\/a><a href=\"#einblicke\">El proyecto en detalle<\/a><a href=\"#zusammenarbeit\">Colaboraci\u00f3n<\/a><\/div><\/nav><section id=\"ausgangslage\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">01 \/ PUNTO DE PARTIDA<\/span><h2>Hacer visible una marca personal en internet.<\/h2><p>Una web m\u00e9dica necesita una estructura informativa clara y un dise\u00f1o acorde con la consulta y su enfoque.<\/p><\/div><div class=\"split\"><div><h3>Conectar personalidad y orientaci\u00f3n.<\/h3><p>CARACT\u00c8RE by Enas combina una identidad de marca personal con una oferta que necesita explicaci\u00f3n. Los visitantes deben poder conocer a la doctora y la consulta y encontrar informaci\u00f3n adecuada sobre los tratamientos.<\/p><p>Coordinamos la estructura, las im\u00e1genes y los contenidos. Los accesos propios a la filosof\u00eda, la doctora y los tratamientos facilitan la orientaci\u00f3n; las opciones de contacto directas apoyan el paso a una consulta personal.<\/p><\/div><aside class=\"aside\"><h3>Las prioridades del proyecto<\/h3><ul><li><strong>Hacer reconocible la marca<\/strong><span>Conectar los colores, la tipograf\u00eda y las im\u00e1genes.<\/span><\/li><li><strong>Facilitar el acceso a la informaci\u00f3n<\/strong><span>Estructurar con claridad la consulta, la doctora y los tratamientos.<\/span><\/li><li><strong>Facilitar el acceso al asesoramiento<\/strong><span>Integrar las opciones de contacto en el recorrido del usuario.<\/span><\/li><\/ul><\/aside><\/div><\/div><\/section><section id=\"leistungen\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">02 \/ NUESTRO TRABAJO<\/span><h2>Una presencia coherente para web y materiales impresos.<\/h2><p>El trabajo realizado hasta ahora abarca el dise\u00f1o web, los contenidos y los folletos complementarios.<\/p><\/div><div class=\"cards\"><article class=\"card\"><span class=\"num\">01<\/span><h3>Planificaci\u00f3n y estructura de p\u00e1ginas<\/h3><p>Planificar los contenidos y los accesos principales de la web de la consulta.<\/p><\/article><article class=\"card\"><span class=\"num\">02<\/span><h3>Dise\u00f1o web a medida<\/h3><p>Desarrollar un dise\u00f1o acorde con la marca y unas im\u00e1genes serenas.<\/p><\/article><article class=\"card\"><span class=\"num\">03<\/span><h3>Contenidos y medios<\/h3><p>Incorporar textos e im\u00e1genes a la web.<\/p><\/article><article class=\"card\"><span class=\"num\">04<\/span><h3>Presentaci\u00f3n adaptable<\/h3><p>Coordinar la estructura para ordenadores y m\u00f3viles.<\/p><\/article><article class=\"card\"><span class=\"num\">05<\/span><h3>Contacto y orientaci\u00f3n<\/h3><p>Incluir v\u00edas de acceso a informaci\u00f3n de tratamientos y asesoramiento personal.<\/p><\/article><article class=\"card\"><span class=\"num\">06<\/span><h3>Dise\u00f1o de folletos<\/h3><p>Continuar la comunicaci\u00f3n visual en materiales impresos complementarios.<\/p><\/article><\/div><\/div><\/section><section id=\"einblicke\" class=\"\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">03 \/ EL PROYECTO EN DETALLE<\/span><h2>Unas im\u00e1genes que dan coherencia a la presencia.<\/h2><p>El inicio combina los colores de marca, la fotograf\u00eda personal y una navegaci\u00f3n clara hacia la informaci\u00f3n principal de la consulta.<\/p><\/div><div class=\"split\"><figure class=\"work-image\"><img decoding=\"async\" src=\"https:\/\/seo-marketing.koeln\/wp-content\/uploads\/2026\/10\/caractere-projekt-desktop.jpg\" alt=\"CARACT\u00c8RE by Enas \u2013 web de la consulta de medicina est\u00e9tica\" loading=\"lazy\"><figcaption>CARACT\u00c8RE by Enas \u00b7 P\u00e1gina de inicio de la nueva web.<\/figcaption><\/figure><div><ul><li><strong>Una presentaci\u00f3n personal<\/strong><span>La consulta y su enfoque se presentan con un lenguaje visual propio.<\/span><\/li><li><strong>Contenidos claramente organizados<\/strong><span>La filosof\u00eda, la doctora y los tratamientos son accesibles directamente.<\/span><\/li><li><strong>El asesoramiento como siguiente paso<\/strong><span>Las v\u00edas de contacto acompa\u00f1an las secciones informativas.<\/span><\/li><\/ul><div class=\"actions\"><a class=\"btn secondary\" href=\"https:\/\/caractere-centrum.de\/\" target=\"_blank\" rel=\"noopener\">Ver la web del proyecto \u2197<\/a><\/div><\/div><\/div><\/div><\/section><section id=\"zusammenarbeit\" class=\"soft\"><div class=\"shell\"><div class=\"intro\"><span class=\"eyebrow\">04 \/ COLABORACI\u00d3N<\/span><h2>Dise\u00f1o con una visi\u00f3n global de la marca.<\/h2><p>La web y los folletos mantienen la identidad visual en distintos medios.<\/p><\/div><div class=\"flow\"><div><small>01<\/small><h3>Coordinar<\/h3><p>Definir conjuntamente la identidad de marca, los contenidos y la estructura.<\/p><\/div><div><small>02<\/small><h3>Dise\u00f1ar<\/h3><p>Desarrollar el dise\u00f1o web, los medios y los materiales impresos.<\/p><\/div><div><small>03<\/small><h3>Refinar<\/h3><p>Desarrollar los contenidos y las v\u00edas de contacto mediante la coordinaci\u00f3n.<\/p><\/div><\/div><\/div><\/section><section id=\"kontakt\" class=\"cta\"><div class=\"shell\"><span class=\"eyebrow\">SU PROYECTO<\/span><h2>\u00bfQu\u00e9 quiere conseguir con su presencia digital?<\/h2><p>Ya sea una nueva web, visibilidad local u optimizaci\u00f3n continua, analizamos su punto de partida y las medidas adecuadas para su empresa.<\/p><a class=\"btn\" href=\"https:\/\/calendly.com\/smk-seo-support\" target=\"_blank\" rel=\"noopener\">Hablemos de su proyecto sin compromiso<\/a><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Casos de \u00e9xito &nbsp; \/ &nbsp; CARACT\u00c8RE by Enas CASO DE \u00c9XITO \u00b7 MEDICINA EST\u00c9TICA CARACT\u00c8RE by Enas Mostrar personalidad.Transmitir confianza. Para CARACT\u00c8RE by Enas en Dortmund dise\u00f1amos una nueva web y folletos complementarios. El foco est\u00e1 en la personalidad de la marca, unas im\u00e1genes serenas y una orientaci\u00f3n clara por los tratamientos. Dise\u00f1o webContenidosPresencia [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":990326,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"kunden-branche":[354],"class_list":["post-990325","page","type-page","status-publish","has-post-thumbnail","hentry","kunden-branche-salud-medicina-y-cuidados"],"_links":{"self":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/990325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/comments?post=990325"}],"version-history":[{"count":2,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/990325\/revisions"}],"predecessor-version":[{"id":990328,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/pages\/990325\/revisions\/990328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/media\/990326"}],"wp:attachment":[{"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/media?parent=990325"}],"wp:term":[{"taxonomy":"kunden-branche","embeddable":true,"href":"https:\/\/seo-marketing.koeln\/es\/wp-json\/wp\/v2\/kunden-branche?post=990325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}