Our guide

SMEs - Investing in SEO pays off SMEs make up 99% of companies in Germany alone. This is a considerable number and although the competition is largely made up of these same SMEs, many of these companies think that it is simply not worth investing in digital marketing such as SEO. One of the most…

SEO online store ranking An online store is a constantly evolving business model. If you want to reach your potential customers from anywhere, you are well positioned and can operate across regions compared to locally based stores. COVID-19 has also shown us how vital an online presence can be for a company's survival. But what…

Google Ads versus organic search results Many are hearing about it for the first time, others are already familiar with it: if you type your search term into the search bar on Google, you are confronted with two different results. This does not refer to the entire snippets of the SERPs (Search Engine Result Page),…

Google will stop tracking & personalized advertising in 2022 It has now been officially announced in a blog post by David Temkin (Google product manager). Google will discontinue the tracking function in 2022. But what does that mean? Users' surfing behavior is currently tracked or traced. This means that users are shown personalized advertising based…

Content marketing: Copywriting like an SEO expert Search engine optimization (SEO) and marketing are closely related. As part of search engine marketing (alongside SEA), the name literally says it all. In addition to the many technical aspects that an SEO expert deals with, there is also a large focus on the content area - i.e.…

What does this mean for the user? What does this mean for you as a website operator? What does this mean for web designers? What are Core Web Vitals? With the Web Vitals, Google provides important quality features that show the user experience on the website. Site operators can use these key figures to classify…

SEO ranking for B2B customers Companies not only want to attract B2C customers, B2B customers are also a popular target group for which a company wants to be visible. But SEO couldn't be more different depending on the target group - especially when it comes to keywords and SEO texts. It is important to internalize…

Guide for the Google Maps Ranking If you run a local business, Google has an effective solution for your local marketing needs. According to SEO experts, marketing via Google Maps is a great way to reach the local target audience. So if you want your business to rank at the top of Google, but your…

8 advanced SEO techniques for higher rankings You have mastered the SEO basics. This means you effectively use keywords and phases to drive traffic to your website. In addition, your website must be user-friendly and appealing so that this traffic is encouraged to buy and you can generate conversions to increase your sales. Until then,…

SEO for Google Shopping Search engine optimization is essential for ranking in organic search results. As a result, Google Shopping was pushed further and further into the background for optimization in 2012, when the free offers were now linked to costs. However, a change by Google (in 2020) makes Google Shopping a sought-after SEO topic…

Why HTTPS is a must for SEO Unprotected data transfer is a real target for hackers and it is precisely then that you are a major attack surface for them. However, we are often lulled into a false sense of security because we have simply not yet been affected. But did you know that one…

Google: Duplicate content is not a negative ranking factor Content that is repeated on several pages does not result in a website being ranked lower in the search results. Mueller says that it is normal for a website to have a certain amount of duplicate content. Google's algorithms are also designed to deal with this…