What is Amazon Web Services?
Amazon Web Services (AWS) is a pioneering cloud computing platform that enables companies and private individuals to host applications, websites and services flexibly and to rent resources for computing-intensive tasks. Since its foundation in 2006, AWS has developed into one of the largest and most influential cloud services in the world.
Global presence and stability
To ensure maximum stability, AWS distributes its data centers around the world. The continents of Europe, Asia, North and South America are home to their own facilities, which enable the global provision of computing capacities. This makes AWS the first choice for private users and companies looking for high-performance cloud services.
The AWS offer at a glance
Cloud Drive:
- A service used by end users to store all types of data.
- Competitive in data storage with companies such as Microsoft, Dropbox and Google.
Cloud Search:
- Scalable search service for the integration of search functions in apps
- Individual, customizable search functions without complex programming
Dynamo Database:
- NoSQL-based database for fast and scalable data management
- Infinite scalability and integration with other AWS services
Simple Storage Service (S3):
- Cloud-based storage for any amount of data over unlimited periods of time
- Market leader in cloud storage with 31% market share
ElastiCache:
- Cloud-based cache system to accelerate applications and reduce database utilization
Elastic Compute Cloud 2 (EC2):
- Service for the provision of computing capacities
- Infinite scalability possible for virtual machines
Redshift:
- Data warehouse for fast and scalable data management.
Mechanical Turk:
- Service for “human intelligence”
- Accelerating the development of apps and websites through crowdsourcing
AWS in online marketing
AWS plays an important role in online marketing by ensuring permanent accessibility and short loading times through high computing power and stability. This helps to improve the ranking and the user experience. Billing is based on usage, with storage space and computing capacity influencing the costs.
Amazon Personalize as a marketing tool
With Personalize, Amazon offers a special service for advertisers. By analyzing a wide range of data, Personalize creates personalized product and content recommendations as well as targeted marketing advertising campaigns. The use of demographic and geographical data enables a targeted approach to customer interests and accelerates the development of customized apps and websites.