Our guide

How to get your website listed in Google News As Google continues to dominate the search engine market share, website owners are constantly looking for new ways to drive traffic from there to their own websites. Inclusion in Google News is a fantastic way to get more exposure for your content, as Google gives top…

Experience report as marketing manager at SEO Marketing Cologne Interview with Melanie Fantastico: Marketing and Sales Manager There are many opportunities to gain a foothold in today's professional world after studying, for example, to become a commercial specialist. From sales and marketing to controlling and management, there are many areas and sectors in which you…

What is digital PR? Digital PR is basically just about building awareness and popularity. The short description of this strategy could be formulated as follows: Create something worth linking to and tell others about it. Why digital PR? This strategy is often used to build links to B2B company websites. Back then, you couldn't use…

Navigating Google E-A-T - SEO success in 2021 E-A-T stands for expertise, authority and trustworthiness. This concept of evaluation is nothing new for top SEOs. The concept was first published in Google's 2014 Search Quality Guidelines and has become increasingly important over the years. E-A-T 131 was mentioned in the 168-page guidelines for 2020. To…

How to hire an in-house SEO expert for your marketing team An in-house SEO expert quickly becomes an indispensable member of brand teams. So here's everything you need to know to hire someone for this position. Today, many companies are expanding their internal marketing teams by investing in hiring specialized experts.Digital marketing experts who specialize…

John Mueller, on behalf of Google, answers the question of whether including a link disavow signals a negative image about the site that uses it. This is because something that was previously unclear is whether the use of the so-called disavow is a signal that a website might be suspicious. Link Disavow Tool - What…

To better inform website owners about indexing issues, the Google Search Console index coverage report will receive a total of 4 updates. This index coverage report was first introduced in 2018 with the launch of the revamped Google Search Console and is still new compared to other reports offered by Google.Since the launch of the…

How to carry out a "content gap analysis" for SEO One of the most common questions we get in relation to content marketing is: "How do I actually know what to write about?" If you take a look at SEO keyword research, this is already an optimal chance to determine topics you should address on…

3 things you need to know about SEO in 2021 You could really say 2020... was a year. But despite all the challenges we faced as humans this year, 2020 was not all bad. We've learned a lot about our SEO industry and we should all look closely at what happened in 2020 and use…

What is the Google Question Hub? Some questions cannot be answered on the Internet. That's why Google has launched the "Google Question Hub". Following a launch in India, Nigeria and Indonesia, US Americans now also have access to Google's tool. If you search for something on the Internet, you will usually find the right answers.…

Instagram, Facebook, YouTube or Twitter, for example, They are all considered social media platforms. Anyone who is familiar with this area knows that likes, views and followers make the world of social media go round. True to the motto: "The more, the better." After all, you build up a certain image and a clear reach…

Indexing large websites on Google takes a lot of time. Before new websites are indexed to a large extent, they are first crawled. Google then waits for signals before deciding to index the newly created page further.John Müller (Senior Webmaster Trends Analyst at Google) announced some information about indexing and crawling new websites at Google…