How do I improve my search engine ranking?
The question of how I can improve my Google ranking arises more and more often. We explain step by step how this is possible and what you need to bear in mind.
The search for the right domain name
The first question you should ask yourself is what your new domain will be called and which top level domain you will choose. It is advisable to always choose a DE domain when creating a domain for Germany. At Denic eg (the central registry for DE domains) you can find out if your desired domain is still available. You should also make sure that the domain name is not too long and is easy to read. For example, if you run a painting business then a good domain name would be ” www.maler-Ihr Name.de “. I can recommend this article on the subject of domain law and trademark law. The topic of domain names is dealt with properly there again.
Choosing the right hoster
Now it’s time to really get started on how you can improve your Google ranking. Google attaches great importance to a quick response time. It is therefore important to have a fast server with a good connection to the network. The hardware components should also be coordinated so that a fast page load is guaranteed. This would also be a topic that should be discussed in detail, because it is also about the scope of the project. You don’t need a high-performance server for a small company website! As I said, this has to be discussed and planned individually.
Now we have a domain and a server
You have secured a domain name and a server and want to start publishing your project on the Internet. The easiest way to start now is with WordPress, where you can achieve improvements in SEO relatively quickly. The first step to being taken seriously by Google is the installation of an SSL certificate, which is also legally required today if you want to use a contact form, for example. If you have installed this, you are already one step closer to improving your Google ranking.
The first settings in WordPress
Basically you should block the page for the search engines when you start, this has the background that you still change a lot at the beginning. Therefore, we now go to Settings – Read and check the box to Prevent search engines from indexing this website. On the picture you can see exactly where the point is. Now you are invisible to the search engines and can try everything out at your leisure. It is important to uncheck the box when you are finished with your project, otherwise you will not be found on Google.
Set permalinks correctly
In order to improve the Google ranking, the permalinks must be set correctly. This is for your links to be displayed as the amount name. With WordPress, this setting is not directly standard but must be set manually. To do this, go to Settings – Permalinks and then check the box for Post name. This is one of the most important settings of all and must not be ignored under any circumstances.
Part 1 at a glance:
- choose the domain name
- Selection of the hoster
- SSl certificate
- First setting
- Set permalinks