Our SEO guide

Calculate the fixed price for the individual measures on your website now! A new feature for our customers at SEO Marketing Köln is in the starting blocks and will soon be online. The so-called fixed price calculator shows itself in all its glory and should now provide more transparency for our customers. With this calculator…

Good afternoon Mr. Hermanns. Thank you for coming and, of course, for your time. Would you like to introduce yourself to those who don't know you yet? "You're welcome: Jürgen Hermanns appraisal office. I am an expert for the valuation of real estate. That means land, single and multi-family homes, residential and commercial properties and…

The ratio of anchor texts is considered by many SEOs to be essential for ranking in Google. But is this ratio really something to worry about and pay attention to? How decisive is it really for the major search engine? There are a lot of claims on the World Wide Web about anchor texts and…

Web design is a craft to which often only the aesthetic part is attributed. If a website looks pretty and its design is in tune with the times, it is considered successful in the eyes of most people. What many people don't know - web design is more. Web design is more important. Web design…

As announced by Google, the core update will be launched on time on June 6, 2021. The silence does not last long, as the update is already clearly noticeable in the first few days. It took about four days for the first changes to be seen after the Google Core Update officially began. These changes…

There is no universal schedule for technical website crawls. We would therefore like to explain which factors influence the frequency of crawls for SEO. There will never be a set frequency for the technical checks that can be applied to every SEO professional. After all, each website has its own development release schedule, release rhythm…

After the postponement from May to June, the time has almost come - the Page Experience Update is being rolled out. For the first time, the focus is on mobile devices. The so-called page experience factors then officially count as important signals and, if successfully implemented, ensure a higher ranking. Those who do not prepare…

A survey of almost 2,000 SEOs has shown that there is clear disagreement about the knowledge of so-called H1 headings. More than 50% of SEOs are mistaken or have not heard about Google's announcement about the number of H1 titles. Because there are now clear guidelines regarding this and yet a survey has led to…

As we have already seen in our previous article, SEO is doing more than just fine - better than ever, in fact. If you are able to develop together with search engine optimization, you don't have to worry. However, those who declare SEO dead can expect their traffic to be too, due to incorrect and…

In a world of changing algorithms and content trends, it is important to prioritize search engine optimization (SEO) to keep up with the competition so that you can be found by your target audience through the right measures. When creating content, you should be guided by current trends so that you can actually reach your…

SEO sometimes divides opinion among experts. Of course, this is not unusual in any industry. Many have their best practices, and most things about the Google search engine and its algorithm, or ranking behavior, can only be guessed at, unless Google communicates it publicly. It is often increased experience that makes us say: That's the…

A strong digital presence is essential for the company's success. In our last article, you already learned what makes a website so important and how it constantly secures your sales. But to really be at the top of the game and secure the greatest possible leads, search engine optimization must be outstanding. The quality of…