CASE STUDY · CONSTRUCTION & RENOVATION

Vogel Immobau – SEO

Explaining renovation.
Providing clear guidance.

For Vogel Immobau’s main website, we handled technical SEO tasks, content creation and integration, and design adjustments. The work combines clear service information with straightforward routes to advice on renovation and waterproofing.

SEOContentOn-page optimisationDesign adjustments
Vogel Immobau – main website for renovation and waterproofing
Vogel Immobau · Main website supported through our SEO work.
Vogel Immobau Logo

Vogel Immobau
Main website & SEO

INDUSTRYConstruction & renovation
FOCUSSEO & content
LOCATIONSolingen
PROJECTMain website & SEO
01 / STARTING POINT

Answering different renovation questions.

A leaking balcony, damp in a basement or a heavily used floor each prompt different searches. The main website needs to provide relevant information for these concerns.

From a specific problem to the right service.

Vogel Immobau’s main website presents balcony, terrace and basement renovation alongside floor coatings. This range needs a clear structure and content that addresses each visitor’s information needs.

Our SEO support covered planning, technical and content-related on-page tasks, copywriting, integration and quality assurance. Design adjustments complemented the work on the existing company website.

02 / OUR WORK

SEO, content and website maintenance working together.

Technical optimisation, new copy and its integration into the main website were coordinated.

01

SEO planning

Coordinate topics and next steps for the company website.

02

Technical & on-page SEO

Work on the technical foundations and content structure of the website.

03

Copywriting

Prepare clear service and specialist content and review it editorially.

04

Content integration

Add copy and images to the relevant sections of the main website.

05

Design adjustments

Develop the presentation and user journey within the existing website.

06

Quality & reporting

Review completed tasks and record project progress in reports.

03 / PROJECT INSIGHTS

Service pages and specialist content as an SEO foundation.

The main website combines dedicated service sections with detailed articles. Visitors can explore the information before seeking personal advice.

Vogel Immobau – main website with service navigation and contact options
Vogel Immobau · Company website supported for renovation and waterproofing services.
  • Dedicated service sectionsBalcony, terrace, basement and floor-coating services each have their own entry points.
  • Further informationSpecialist articles address specific questions about damp, waterproofing and renovation.
  • Advice as the next stepTelephone, contact sections and an enquiry form help visitors move towards a personal conversation.
04 / COLLABORATION

The main website and campaigns complement each other.

SEO work on the main website forms a separate project area. Alongside it, we created a focused one-page Google Ads landing page for commercial floor coatings.

01

Plan

Coordinate topics, content and technical tasks.

02

Implement

Integrate copy, on-page measures and design adjustments.

03

Review

Check presentation, content and project progress together.

YOUR PROJECT

What should your digital presence achieve?

Whether you need a new website, local visibility or ongoing optimisation, we’ll discuss your starting point and the steps that suit your business.

Discuss your project — no obligation

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