What is Google Analytics?
Google Analytics is a tool that helps you to monitor the development of your website. With the help of statistical data, questions about the number of visitors, visit duration and visitor behavior are answered in a meaningful way. By integrating a tracking code into the code of your website, a continuous analysis and statistical evaluation is made possible, these evaluations provide information about the strengths and weaknesses of the website.
Contents of the Google Analytics evaluation:
- Number of visitors to your website
- Search terms how your website was found by visitors
- Length of time visitors spend on your website
- Browsers that visitors have used
- Sources of visitors (links, search engines, etc.)
- E.g. language and location of visitors (demographic characteristics)
- Devices used by visitors
- Content viewed by visitors
- Etc.
Would you like to have the opportunity to set yourself individual goals? No problem, Google Analytics also offers this function, as well as the option to measure the conversion rate. Set goals could be, for example, increasing your newsletter registrations or increasing your orders. Would you also like to know whether your goals have been achieved? Measure the success of your marketing measures and use this knowledge. Even the possibility of interfaces to your social media is possible with Google Analytics.
How do I download the Analytics app?
Have you already installed the tracking code on your website or in your app and configured your Analytics account? Then you can simply download the Analytics app from Google Play. Now you can access your analytics reports at any time and from any location.
How do I download the playbook for digital media managers?
A special playbook has been set up by the Google Analytics team to help you understand step-by-step how to connect your Google Analytics and Google Ads accounts and use them in a targeted way.
Simply open the corresponding page on the Google Marketing Platform and download the playbook as a PDF file.
What advantages does Google Analytics offer you?
- Link/interface with Google AdWords
- Integration of AdSense
- Interfaces to social networks
- Export option for the collected data
- Measurement of the charging time
- E-Commerce Tracking
- Define individual goals
- Measure and evaluate individual goals
- On-page analysis
What are the disadvantages of Google Analytics?
Be aware that in the course of data exchange, a lot of information is also sent directly to Google. The use of this tool should therefore be carefully considered, as it is not clear how Google will use the data collected to create user profiles and use it for marketing purposes in the future.
Our tip!
To define access to your data and decide which data is available, you can configure your account, properties and data views.
How do you collect data from a website?
- 1. log in to your Google Analytics account or create an account at google.com/analytics.
- 2. then click on Create account or simply log in.
- 3. set up a property in your Analytics account. It is the central point in Analytics for your website/app data.
- 4. set up a report data view in the property. Filtered views of data can be created under Data views.
- 5. continue with the tracking code in your website, insert it so that data can be recorded in the Analytics property.
Usable functions:
- Grant authorizations for configuration changes and editing data.
- Set up report data views to display analytics users and relevant data together.
- The solution gallery contains dashboards for customized reports and segments that can then be used in your Analytics account.
- Set targets/actions that users should perform on your website or in your app (assign a monetary value).
- Link your Google Ads and Analytics accounts so that you can share data and get more information about it (marketing measures)
- If you change the tracking code, you will receive additional data:
- E-commerce activities (measurement of user interactions with product lists and internal promotions, measurement of the purchase funnel and payment process)
- User interactions with links, buttons, video controls and other dynamic elements