What is a backlink analysis with Disavow
The task of the backlink analysis is to analyze all links of a domain with regard to their seriousness, suitability and usefulness. The disavow tool devalues “spam links” or “toxic links“. It is particularly important to analyze your own backlinks if there is a manual or algorithmic penalty. The backlinks are therefore not used for advice, but only as a “tipster”.
Start of the backlink analysis
To get a comprehensive overview of all the backlinks on your website, you can either use the Google Webmaster Tool or another free tool.
Extremely helpful link research tools are available to identify the “toxic” backlinks. The links can be categorized automatically. This is done via the Link Dtox option. These are then devalued using an API in the Google Webmaster Tool.
Evaluation of the links
After the majority of the links have been collected, the “toxic” links are filtered, which are the reason for a manual or algorithmic penalty.
The following key questions should be considered in the analysis:
Is there an imprint on the linked page?
Does the content reflect high quality?
Do the topics of the website match?
Is it necessary to install an AdBlocker in order to access the content of the page?
What is your personal opinion of the page that is to be linked? Would you use it yourself?
What about your own links?
In which area (head, body, footer) is the link to be found?
Is there a sidewide link?
What does the anchor text look like?
Does the user get added value from the link in terms of further information?
Are the links to the words in a text “natural”?
Does the page look professional or does it look like a “fake”?
When answering the above questions, you should check whether there is a difference between the entire domain and the page containing the links. Does the domain appear more trustworthy than the linked page?
Review by SEO
After the “toxic” links have been filtered out, the filtered links must be checked. This is best done by a person who is very familiar with SEO.
Using the Disavow tool
Once it is clear that all “toxic” links have been identified, the file is uploaded to the Google Disavow Tool in .txt format. Such a list could look like this, for example:
https://www.beispiel.de/unterseite1/unterseite2 https://www.beispiel.de https://www.beispiel.de ← All backlinks on the start page are devalued.
domain: example.com ← The links of the entire domain are devalued.
To avoid potential errors, you should consult with an experienced SEO agency before using the Disavow tool.