Our SEO guide

The online world is fast-moving and constantly changing. One of the biggest, ever-growing changes is its popularity itself. While in its beginnings it was more for nerds and young teenagers to network, it has developed into a wonderful information network. The Internet is not only accessible for desktops, smartphones, tablets - now even the fridge…

Corona has restricted us in many ways for over a year now and we have had to deal with many ups and downs. Despite vaccinations, it is still unclear what will happen next. There is talk of mutations, vaccine shortages and high incidence rates. But for the purposes of this article, we don't want to…

Landing pages are a popular and effective advertising measure to address a defined target group and, if implemented well, to reach them accordingly. A landing page takes many forms. Whether it is a specific event that is being advertised; other given occasions or the focus is on a location - as is relevant to our…

Smartphones have gradually conquered the world and have become an integral part of our everyday lives. They embody convenience, speed, pragmatism and even incredible accessibility. If we think back to the beginnings of the cell phone and return to the present, it has undergone an incredible development and has now achieved the status quo of…

Google update for user experience does not start until mid-June Google wanted to launch the Page Experience Update at the beginning of May, but will postpone this until mid-June. This will be a continuous update that will come into effect step by step and not all at once. As you can read in one of…

Google about ranking: abuse is penalized The goal is to be at the top of the search engine rankings. To achieve high rankings, website operators and SEOs focus on the ranking factors that are relevant for Google. However, as in cases of so-called keyword stuffing, a recognized and effective method can quickly turn into the…

These are the current SEO trends The year 2021 is progressing steadily and it is already April. Search engine optimization is just as constantly changing as the times; it has faced a number of changes in the last few months alone. An SEO expert is usually up to date with the latest developments and coordinates…

Find the perfect SEO agency Search engine optimization is a very extensive field, which is why it makes sense to leave this area to an SEO expert or SEO agency. Once this has been decided, you are faced with the important step of finding the ideal agency for you. However, once you are aware of…

SEO apps for the iPhone in comparison With a market share of around 25% for the iPhone, Apple has a strong presence in Germany. Among other things, Apple enjoys true brand loyalty and has established a clear image. The iPhone is the mobile device of choice for business people in particular. It suggests success, business,…

Recruiting success through SEO It is no secret that it is becoming increasingly difficult for most companies to reach young talent in particular. Anyone who does not yet have a clear idea of what their future career will look like thinks first and foremost of the big brands. Companies that we meet every day and…

Structuring landing pages - here's how! A landing page is a popular digital marketing measure whose core objective is to generate leads/conversions. An optimally structured landing page will bring in a lot of traffic in the organic search results and the desired conversions and the associated sales. This is because a call-to-action is only intended…

SMEs - Investing in SEO pays off SMEs make up 99% of companies in Germany alone. This is a considerable number and although the competition is largely made up of these same SMEs, many of these companies think that it is simply not worth investing in digital marketing such as SEO. One of the most…