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CASE STUDY · COMMERCIAL VEHICLES & MOBILITY

Thomann Nutzfahrzeuge

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For Thomann Nutzfahrzeuge in Paderborn, we developed a website that connects vehicle offers, bespoke vehicle bodies and advice. SEO, search advertising and ongoing technical support complement the website.

Web designSEOSearch advertisingWebsite maintenanceHosting
Thomann Nutzfahrzeuge – project website
A view of the website from our project.
Thomann Nutzfahrzeuge Logo

Thomann Nutzfahrzeuge
Web design & digital support

INDUSTRYCommercial vehicles & mobility
FOCUSWeb design & digital support
MARKETGermany
PROJECTWebsite & ongoing maintenance
01 / STARTING POINT

Make a varied vehicle range easy to understand.

From a van available immediately to a commercial vehicle with a bespoke body: business customers need a quick overview and a suitable route to advice.

From vehicle requirements to a specific enquiry.

Thomann Nutzfahrzeuge offers different vehicle types, brands and bodies. The website needs to structure this choice and explain how individual requirements can be accommodated.

We organised the content around offers, vehicles and servicing. Information on bespoke configurations, leasing and financing complements the product overview. Direct contact routes support the transition from research to enquiry.

02 / OUR WORK

Website, marketing and technology work together.

The project combines building the website with search engine marketing and ongoing support.

01

Web design & page structure

A responsive website with clear areas for products, offers, servicing and advice.

02

Vehicle offers & user guidance

Clear routes to vehicle types, available offers and bespoke bodies.

03

Search engine optimisation

Technical and content optimisation of the website around the commercial vehicle range.

04

Search advertising

Supporting paid search activity to reach prospective customers through search.

05

Maintenance & updates

Update content and business information and incorporate changes during ongoing operation.

06

Technology & monitoring

Check security, updates and performance, and support hosting and domain management.

SEO DEVELOPMENT

More search terms. Greater organic reach.

Since 2024, Thomann Nutzfahrzeuge has expanded its organic search presence. The current trend shows more ranking keywords and a substantially higher level of organic traffic.

ORGANIC KEYWORDS
+110 %

68143

More than twice as many keywords.

Organic keywords: from 68 to 143January 2024 to October 2026: from 68 to 143. Monthly trend.0100200Jan 1, 2024: 68Feb 1, 2024: 62Mar 1, 2024: 63Apr 1, 2024: 69May 1, 2024: 82Jun 1, 2024: 92Jul 1, 2024: 41Aug 1, 2024: 73Sep 1, 2024: 53Oct 1, 2024: 28Nov 1, 2024: 70Dec 1, 2024: 128Jan 1, 2025: 106Feb 1, 2025: 69Mar 1, 2025: 74Apr 1, 2025: 87May 1, 2025: 98Jun 1, 2025: 100Jul 1, 2025: 110Aug 1, 2025: 139Sep 1, 2025: 126Oct 1, 2025: 125Nov 1, 2025: 125Dec 1, 2025: 120Jan 1, 2026: 113Feb 1, 2026: 99Mar 1, 2026: 110Apr 1, 2026: 86May 1, 2026: 90Jun 1, 2026: 117Jul 1, 2026: 165Aug 1, 2026: 185Sep 1, 2026: 166Oct 1, 2026: 143Jan 20242025Oct 2026
ESTIMATED ORGANIC TRAFFIC
+275 %

56210

A substantially higher level of traffic.

Estimated organic traffic: from 56 to 210January 2024 to October 2026: from 56 to 210. Monthly trend.0150300Jan 1, 2024: 56Feb 1, 2024: 120Mar 1, 2024: 177Apr 1, 2024: 104May 1, 2024: 106Jun 1, 2024: 105Jul 1, 2024: 104Aug 1, 2024: 89Sep 1, 2024: 87Oct 1, 2024: 120Nov 1, 2024: 85Dec 1, 2024: 159Jan 1, 2025: 161Feb 1, 2025: 217Mar 1, 2025: 205Apr 1, 2025: 209May 1, 2025: 206Jun 1, 2025: 219Jul 1, 2025: 219Aug 1, 2025: 136Sep 1, 2025: 221Oct 1, 2025: 219Nov 1, 2025: 221Dec 1, 2025: 139Jan 1, 2026: 166Feb 1, 2026: 250Mar 1, 2026: 242Apr 1, 2026: 153May 1, 2026: 148Jun 1, 2026: 148Jul 1, 2026: 211Aug 1, 2026: 229Sep 1, 2026: 211Oct 1, 2026: 210Jan 20242025Oct 2026

Development: January 2024 – October 2026

03 / PROJECT INSIGHTS

A website built around the purchase decision.

The project views show how vehicle selection, individual requirements and personal advice come together on the website.

Thomann Nutzfahrzeuge – website for vehicles and bespoke bodies
Thomann Nutzfahrzeuge · Website project view.
  • Separate the range from available offersThe product overview explains the range, while the offers section leads to available vehicles.
  • A dedicated configuration sectionProspective customers can specify their requirements in a dedicated area.
  • Provide useful supporting adviceServicing, leasing and financing information answer questions about the purchase.
04 / COLLABORATION

A website maintained day to day.

Ongoing support includes technical checks and specific updates, including changes to business information and documents.

01

Coordinate

Prioritise changes and technical tasks according to current needs.

02

Maintain

Update content and information and implement technical changes and updates.

03

Review

Monitor the website and its performance and identify the next steps.

YOUR PROJECT

What should your digital presence achieve?

Whether you need a new website, local visibility or ongoing optimisation, we’ll discuss your starting point and the steps that suit your business.

Discuss your project — no obligation

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